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IsoZag. Russell Puleo, Chad Wengloski, and Sierra Ballsieper Business Marketing . Sports Drink Market Background. Gatorade created for Univ. of Florida football team. Powerade sponsored the 1988 Olympics. Demographics of Sports Drink Market. Ages 13-19 prefer sports drinks

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Presentation Transcript
isozag

IsoZag

Russell Puleo, Chad Wengloski, and

Sierra Ballsieper

Business Marketing

sports drink market background
Sports Drink Market Background
  • Gatorade created for Univ. of Florida football team.
  • Powerade sponsored the 1988 Olympics.
demographics of sports drink market
Demographics of Sports Drink Market
  • Ages 13-19 prefer sports drinks
  • Males especially prefer sports drinks
geographics of sports drink market
Geographics of Sports Drink Market
  • Popular in warmer climates
    • the South, California, etc.
  • Still popular in cooler climates, but not as much.
psychographics of sports drink market
Psychographics of Sports Drink Market
  • Athletic-minded people
    • Play or follow Sports
    • Staying fit, and in shape
competitors place
Competitors - Place
  • Convenience Stores
  • Supermarkets
  • Gas Stations
  • Fast-Food Restaurants
  • Sporting Events
competitors price
Competitors - Price
  • Gatorade – 12 pk. = $25.29, unit = $2.11
  • Powerade – 12 pk. = $23.89, unit = $1.99 (from Price Chopper)
competitors product
Competitors - Product
  • Gatorade:
    • G-Series
    • G-Series Pro
    • G-Series Natural
  • Powerade:
    • Powerade ion4
    • Powerade Zero
    • Powerade Energy
competitors promotion
Competitors - Promotion
  • Both sponsor players and leagues
  • Social networking is used, primarily by Gatorade
  • Powerade – “Street Teams”
target market for isozag
Target Market for IsoZag
  • Appeal to people who are athletic, and physically active.
  • Focus primarily on age group of 13-19.
  • Emphasis on advertising in warmer climates.
  • Target males and females.
suggested marketing mix for isozag
Suggested Marketing Mix for IsoZag
  • Place – Same locations.
  • Price – 12 pk. = $24, unit = $2.
  • Product – Offer same variety, use high quality natural ingredients. Bottle is unique and stands out.
  • Promotion – Utilize the social networks, sponsor athletes, NCAA March Madness,
works cited
Works Cited
  • "Athletes." Gatorade. Gatorade, n.d. Web. 19 Nov 2012. <http://www.gatorade.com/history/>.
  • Bauerlein, Valerie. "Gatorade\'s \'Mission\': Sell More Drinks ." The Wall Street Journal. Dow Jones & Company, Inc., 23 2010. Web. 19 Nov 2012. <http://online.wsj.com/article/SB10001424052748703466704575489673244784924.html>.
  • "Drinks demographics." Beverage World 15 Nov. 2006: 71+. General OneFile. Web. 23 Oct. 2012.<http://go.galegroup.com/ps/i.do?id=GALE%7CA163046986&v=2.1&u=s0711& it=r&p=GPS&sw=w>
  • Fredrix, Emily. "Pepsi Suing Coca-Cola Over Powerade Ads." The Huffington Post. TheHuffingtonPost.com, Inc., 13 2009. Web. 19 Nov 2012. <http://www.huffingtonpost.com/2009/04/14/pepsi-suing-cocacola-over_n_186709.html>.
  • “Gatorade Perform." Price Chopper. Price Chopper. Web. 19 Nov 2012. <https://pricechopper.elsstore.com/brandstores/4911-gatorade/categories/31601-02-perform>.
  • "History." Gatorade. Gatorade, n.d. Web. 19 Nov 2012. <http://www.gatorade.com/history/>.
  • Lenius, Pat Natschke. "Sports drinks on the move: new products and heavy promotions are prompting retailers to seek a new location for sports drinks." Supermarket News 11 July 1994: 31+. General OneFile. Web. 23 Oct. 2012. http://go.galegroup.com/ps/i.do?id =GALE%7CA15560146&v=2.1&u=s0711&it=r&p=GPS&sw=w
  • "Powerade Products." Powerade. The Coca-Cola Company , n.d. Web. 19 Nov 2012. <http://www.poweradegb.com/>.
  • "The G-Series." Gatorade. Gatorade, n.d. Web. 19 Nov 2012. <http://www.gatorade.com
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