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AskPatty Webinar - LGBT Marketing

AskPatty Webinar - LGBT Marketing

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AskPatty Webinar - LGBT Marketing

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  1. Understanding the LGBT Consumer Presented by Elizabeth Archuleta, Ph.D., CDP September 26, 2012

  2. Elizabeth Archuleta, Ph.D., CDP • Former professor of English and Women & Gender Studies. • Diversity and inclusion training and consulting. • Specializes in issues of diversity, inclusion, and cultural competence for corporations, mid/small businesses, educational institutions, faith communities, governmental agencies, community groups, and nonprofits.

  3. WALL STREET JOURNAL REFERS TO GAY HOUSEHOLDS AS “A ‘DREAM MARKET’”

  4. Why a 'Dream Market?'

  5. Size & Buying Power

  6. Buying Power & Income

  7. LGBT Market Size & Buying Power

  8. Planned Purchases

  9. Brand Loyal

  10. Influencer Market

  11. Influencer Market

  12. Economically Resilient

  13. Product/Competition: Subaru

  14. Product/Competition: Volvo

  15. Product/Competition: Volvo

  16. Product/Competition: Chevy

  17. Product/Competition: Bob Baker Chevy Subaru in San Diego

  18. Product/Competition: Buick

  19. Product/Competition: Bridgestone

  20. How to Gain a Share of the Market

  21. Know Your Audience

  22. Questions?elizabeth.archuleta@gmail.com

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