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POST ANALYSIS Festive Feast Mega Navidad. 2010. Marketing Strategy. Drive Transactions during Holiday Season by targeting Families and Friends that want to Celebrate a special occasion. Layer. C COB. Families/Friends. Please include an example of Promotion Main Pictorial.

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Post analysis festive feast mega navidad

POSTANALYSISFestive FeastMega Navidad

2010


Marketing Strategy

DriveTransactions during Holiday Season by targeting Families and Friends

that want to Celebrate a special occasion.

Layer

CCOB

Families/Friends

Please include

an example

of

Promotion

Main

Pictorial

Target

Gathering/Special

Occasion

Core Need

“Great Deal”

for Gathering Meal

“Free” Offer

Triggers

Desired

Outcome

KFC offer solution

to holding gathering

Strategy Focus

BYA drive

Transactions

Driver “Great Deal”

Dinner

Occasion

CarryOut

Main Channel

Aggressive price point

“Best Deal” for large pack offer

FREE Cake (big pull/benefit consumer)

Competitive

Strategy


2009 Christmas Family Strategy Keeping a KFC Tradition….

Drive Ticket Average during Holiday Season by targeting Families and Friends

that want to Celebrate a special occasion.

Layer

COB

Target

Families / Friends

Celebrate a Special Occasion

Core Need

EXAMPLE

Family gatherings / Friends reunion

Triggers

To connect with family / friends

Desired Outcome

Strategy Focus

BYA Drive

Ticket Average

Customer Base

Via (Through)

Social / Group focused

Social Dimension

Lunch and Dinner

Occasion

Place to eat

At Restaurant / At home

Dine In

Main Channel

Communication Platform

The Magnet


Promo Performance

Plese fill excel document with as much

Information as you can in order to have

a robust post analysis from the region

Por favor llenar el documento de excel

con la mayoria de informacionqueeste

Disponibleparapoderanalizar


Main competitor information

during promotion

Burger King

Competitor:

Friends and Family Christmas Feast

Promotion:

$1990.00

Pricing:


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