Subcultures and Consumer Behavior
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Subcultures and Consumer Behavior

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Subculture. . A distinct cultural group that exists as an identifiable segment within a larger, more complex society.. Figure 13.1 Relationship Between Culture and Subculture. . . SubculturalTraitsof HispanicAmericans. DominantCulturalTraits of U.S. Citizens. SubculturalTraitsof AsianAmeric
Subcultures and Consumer Behavior

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