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Apple’s “Get a Mac” Ad campaign

Apple’s “Get a Mac” Ad campaign. Nick Van Sandt Stephanie Myers ShaGone Moore BA 493. Origins. Apple brand strives to differentiate itself from Microsoft PCs Ad campaign created by TBWAMedia Arts Lab The Ad aired in the US, Canada, Australia, New Zealand, the United Kingdom, and Japan.

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Apple’s “Get a Mac” Ad campaign

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  1. Apple’s “Get a Mac” Ad campaign Nick Van Sandt Stephanie Myers ShaGone Moore BA 493

  2. Origins • Apple brand strives to differentiate itself from Microsoft PCs • Ad campaign created by TBWA\Media Arts Lab • The Ad aired in the US, Canada, Australia, New Zealand, the United Kingdom, and Japan

  3. Overview • The Ad campaign plays on perceived weaknesses of standard non-Mac PCs as a parody to show the strengths of the Mac OS • Each of the Ads are about 30 seconds in length and accompanied by a song called “Having Trouble Sneezing” • Actors in the advertisements targeted to specific countries

  4. Ads in different countries • North America • UK • Japan • Social Marketing • Facebook page

  5. Relation to Class • Ads use Humor to get audience attention • They specifically tailor their ads to different countries • Ads use creative selling technique • The Ads portray Apple’s brand personality • Personification

  6. Sources • http://www.youtube.com/watch?v=tMZQPLC2tQo • http://www.youtube.com/watch?v=RsHWyyt-Y3w • http://www.youtube.com/watch?v=Y6rna2zNCi0&feature=related • http://www.facebook.com/home.php?#!/pages/Get-a-Mac/112850672060036 • http://adweek.blogs.com/adfreak/get-a-mac-the-complete-campaign.html

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