The channels, vehicles and activities. Chapter . Sebastjan Brezovec Y uqing Wang Jussi Valtanen Phuong Phan. Menu of options when choosing communication vehicles . Many ways to communicate with your workforce if budget supports it!. Introduction.
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Menu of options when choosing communication vehicles.
Many ways to communicate with your workforce if budget supports it!Introduction
Main groups of activities with the emphasis on when to use them.
How …. chapters 13–24
Whatneeds to be communicated.What is the message?
Few key messages
Internal audience segmentation
Media appropriate to the message, its timing and the needs and preferences of the audienceWhat is the message?
Strengths and weaknesses of each medium
Lateral as well as top-down and bottom-up communication
The most valued form of communication by employees across all sectors.Face to face – One to one
A guide to effective communication
Most effective when:
messages are relatively simple
Provides opportunity for listener to give feedback instantly.
When briefing individual team members
Check on progress on work in progress
Message delivered to many people at once.
QuantityFace to face – En masse
Adapting material for different target audiences
Middle management / Supervisors
Same way - at the same time to a large group.
Information is worthwhile
Avehicle of communication & an organ of record
Not too environmentally friendly
May seem datedPrint
Companies that switched print to intranet and email often switched back
Reintroduced paper to the mix
Excellent support for face-to-face
Not good for information that needs to be spread out quicklyPrint
If someone misses a face-to-face meeting, one can read it from a hand-out later on
Content can include much of what would make a face to face meeting engaging
Best for grand announcements and good newsEvents
deadmau5 lights up London
Events can be expensive so are better for big crowds and large gatherings
Corporate social responsibility programs have obviously been with us in some guise for years but are moving from nice-to-have to must-have statusCorporate social responsibility
Photogenic activities can provide material communication vehicles reaching a wider audience
The involving employees can provide extra valueCorporate social responsibility
Senior members offering their specialist skill in an advisory as well as hands-on approach
Build employee skills by actually seconding them to run a charity or community organization or project.
Give staff renewed enthusiasm and importantly, a reason to stayCase: The Media Trust
JOB IS NOT FOR LIFE
Commercial organization often express envy at the seemly effortless way their not-for-profit cousins attract such high level of engagement from their teams, corporate social responsibility schemes, can well help in this respect.
KEY POINTS TO REMEMBER
Before selecting the media hone the message.
Segmentyour audiences and check their media preferences.
Check timing is right.
Pick and choose from a media mix rather than concentrating on just one.
Employees rate face-to-face highest but keep messages simple and consistent.
Face-to-face group meetings require supporting material.
Build in two-way feedback mechanisms.Key points
Printis easily portable and is a medium of record.
Keep a balance of news and features in print.
The moving image is engaging – use it to do just that.
DVDs offer audience participation.
Audio cassettes are still good for mobile audiences.
E-mail and intranet can be hard on the eyes.
Text messages are good for news flashes and alerts.
Quirky gimmicks like board games can engage.Key points