The channels, vehicles and activities. Chapter . Sebastjan Brezovec Y uqing Wang Jussi Valtanen Phuong Phan. Menu of options when choosing communication vehicles . Many ways to communicate with your workforce if budget supports it!. Introduction.
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Many ways to communicate with your workforce if budget supports it!Introduction
Main groups of activities with the emphasis on when to use them.
How …. chapters 13–24
A guide to effective communication
Most effective when:
messages are relatively simple
Provides opportunity for listener to give feedback instantly.
When briefing individual team members
Check on progress on work in progress
If someone misses a face-to-face meeting, one can read it from a hand-out later on
Help staff make the connection between company messages and their own actionsCorporate glue –games
Photogenic activities can provide material communication vehicles reaching a wider audience
The involving employees can provide extra valueCorporate social responsibility
Senior members offering their specialist skill in an advisory as well as hands-on approach
Build employee skills by actually seconding them to run a charity or community organization or project.
Give staff renewed enthusiasm and importantly, a reason to stayCase: The Media Trust
JOB IS NOT FOR LIFE
Commercial organization often express envy at the seemly effortless way their not-for-profit cousins attract such high level of engagement from their teams, corporate social responsibility schemes, can well help in this respect.
Before selecting the media hone the message.
Segmentyour audiences and check their media preferences.
Check timing is right.
Pick and choose from a media mix rather than concentrating on just one.
Employees rate face-to-face highest but keep messages simple and consistent.
Face-to-face group meetings require supporting material.
Build in two-way feedback mechanisms.Key points
Keep a balance of news and features in print.
The moving image is engaging – use it to do just that.
DVDs offer audience participation.
Audio cassettes are still good for mobile audiences.
E-mail and intranet can be hard on the eyes.
Text messages are good for news flashes and alerts.
Quirky gimmicks like board games can engage.Key points