Entrepreneurial pursuit reposition for advantage
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Entrepreneurial Pursuit: Reposition for Advantage. An Educational Opportunity Informed by Advertising and Media . Current Entrepreneurial Practice. Millennial Mindset Under Armour Panera Bread. Words, Ideas, Story. Etymology and politics – Redskins, Bully for you, Rush NPR - Capitalism.

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Entrepreneurial Pursuit: Reposition for Advantage

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Entrepreneurial pursuit reposition for advantage

Entrepreneurial Pursuit: Reposition for Advantage

An Educational Opportunity Informed by Advertising and Media


Current entrepreneurial practice

Current Entrepreneurial Practice

  • Millennial Mindset

  • Under Armour

  • Panera Bread


Words ideas story

Words, Ideas, Story

  • Etymology and politics – Redskins, Bully for you, Rush

  • NPR - Capitalism


Problem as opportunity

Problem as opportunity

  • Fact

  • Value

  • Policy


Strategy

Strategy

  • The Richards Group

  • Firestone and Ford

  • Motel 6


3 kinds of story

3 Kinds of Story

  • Reveal how things work -

  • Describe the way things are -

  • What to do about them – This is where entrepreneurial pursuit can make an impact


Attractive entrepreneurism

Attractive Entrepreneurism

  • Food – repurposed to feed the hungry

  • Wood – salvaged for sustainable practice

  • Water – the original source of American power, green, pure


Working with the media

Working with the Media

  • Agenda setting –

  • Feeding frenzy –

  • Cultivation -


Cross disciplinary projects

Cross-Disciplinary Projects

  • Who is this man? - ACM

  • The misnomer – TFT

  • Non-Profit partnership- DWTAS


Education enlightened by faith

Education Enlightened by Faith

  • Malcolm Gladwell

  • Parables

  • Biblical Mandate


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