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FOOD/FOOD PRODUCTS. Magazines reach women and principal grocery shoppers (PGS). Women. PGS. Source: PMB, Fall 2013: A18+, Heaviest quintiles (1 & 2). Source: PMB, Fall 2013: A18+, Heaviest quintiles (1 & 2).

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Magazinescanada ca

FOOD/FOOD PRODUCTS

Magazines reach women and principal grocery shoppers (PGS)

Women

PGS

Source: PMB, Fall 2013: A18+, Heaviest quintiles (1 & 2)

Source: PMB, Fall 2013: A18+, Heaviest quintiles (1 & 2)

Magazine readers are users of many advertised food categories, including:

Magazine readers shop for food in multiple channels

Source: PMB, Fall 2013: A18+, Heaviest quintiles (1 & 2)

Source: PMB, Fall 2013: A18+, Heaviest quintiles (1 & 2)

MAGAZINESCANADA.CA


Magazinescanada ca

FOOD/FOOD PRODUCTS

Magazine readers spend more on food shopping each week

Source: PMB, Fall 2013. A18+, Heaviest quintiles (1 & 2)

27% net Impact Actions(% positively impacted by the ad or recommended the product)

21% net Reference Actions

(% actively seeking more info about the advertised product)

46% net Purchase Actions

(% purchased or considering purchase of the advertised product)

Magazines reach women and

principle grocery shoppers likenone other. Magazine readersshop in multiple food channelsand buy advertised categories.They spend more per week ongroceries andthey take actionsafter seeing food adsinmagazines: 69% of magazinereaders take at least one actionwith an impressive 46% takingpurchase actions.

69% of Magazine readers take action after seeing food advertisement

Magazine media make the connection with food shoppers.

Source: StarchMetrix Canada – Food Category,April 2012 to March 2013. * Actions based on respondents who noted ads

Includes cooking ingredients, seasonings, mixes, prepared food, dairy products, produce, meat, poultry, fish, bakery products, beverages

MAGAZINESCANADA.CA


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