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By: Chance Pruiett , Jace Bullington

By: Chance Pruiett , Jace Bullington. History. 1911 - Chevrolet is founded and the Series C Classic Six is unveiled, priced at $2,150.

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By: Chance Pruiett , Jace Bullington

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  1. By: Chance Pruiett, Jace Bullington

  2. History • 1911 - Chevrolet is founded and the Series C Classic Six is unveiled, priced at $2,150. • 1914 - Chevrolet's iconic "bowtie" logo is used for the first time. The Model H launches with a durable four-cylinder engine that helps build Chevrolet’s reputation as a dependable car. The engine would power Chevrolets through 1928. • 1917 - Chevrolet becomes a division of General Motors. • 1918 - Chevrolet's first trucks are introduced • 1942 - Chevrolet stops building civilian vehicles and dedicates its production facilities to manufacturing armaments for World War II.

  3. History Continued • 1950-1960’s - The "Dinah Shore Chevy Show" launches as a one-hour TV show, with Shore singing "See the USA in your Chevrolet" at the close of each show. • 1962 - The Beach Boys record "409" an ode to Chevrolet's powered by the 409 engine, which were burning up the quarter-mile at drag strips across the country. • 1987 - Chevrolet in fall 1986 introduced "The Heartbeat of America" as its full-line national campaign for 1987 models. • 1991 - The "Like a Rock" advertising campaign is launched for Chevrolet trucks, with Bob Seger's song of the same name serving as its foundation. • 2010 - Chevrolet introduced its new ad theme from Goodbye Silverstein in October 2010 in Game 1 of the World Series: "Chevy Runs Deep." In addition to TV, the campaign included digital, print, out-of -home and social media. • 2011 - The Volt is launched, ushering in a new age of electrically driven automobiles with extended range.

  4. SWOT • Strengths • 1. Research and development in the automobile segment- Long history with a lot of income2. Efficient HR- Over 300,000 employees globally3. Global presence- Chevy is present in 6 continents4. Has a huge variety of models ranging from sedans to suv’s to trucks5. Present in professional Racing- Many Chevy cars in Nascar • Weaknesses • 1. Chevrolet was greatly affected by bankruptcies of GM2. Tough competition from international auto brands- Honda and Toyota who offer affordable quality and dependable vehicles3.Less developed brand presence compared to companies like Ford, Honda etc. • Opportunities • 1. Development of hybrid, and fuel efficient cars such as the Volt2.Building a bigger global brand by developing products with good gas mileage like Honda’s3.Fast growing market for automotive companies • Threats • 1. Government policies- such as minimum mileage for new vehicles (trucks)2. Fuel prices continue to rise astronomically3. Ongoing competition with tough global automotive companies- Honda, Toyota 4. Public transportation- It’s becoming harder to afford gas, which drives people to utilize public transportation

  5. Case Studies • See the USA in your Chevrolet • Heartbeat of America • Like a Rock • Chevy Runs Deep • Chevy Volt

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