SOCIAL MEDIA PLATFORMS AND THEIR WAYS OF SPREADING COVID-19 UPDATES

1. SOCIAL MEDIA PLATFORMS AND THEIR WAYS OF SPREADING COVID-19 UPDATES. It is the time of a serious pandemic spreading across the country. Everywhere, people are suffering in one way or the other. Some are privileged to have a roof over their head, eat a 3-day meal and go to work. But, some are struggling to maintain life in them. At such difficult situations, the spread of awareness regarding the serious issue, COVID-19 is very important, which can be of some help to the society. Spreading awareness through social media platforms is a great idea. There are the most popular social media and search engines that joined hands to spread the news and the dos and don’ts regarding COVID-19. This is useful for the increase in their business to develop positive reputation and maintenance of online business reputation. 1.Google. It is undoubtedly the most popular search engine used by millions of people across the world. Though there is no visible need for them to Online Reputation Monitoring and Manage Reputation for the company, they have truly taken care over these days of lockdown in spreading the vital information about Coronavirus. They have always had a specific space for Corona news and most importantly in the past few weeks, the search for ‘Covid-19 pandemic’ is huge. Google provides the most authentic information regarding the virus and the disease ( without spreading a sense of fear). They had also had an arrangement with the WHO ( WORLD HEALTH ORGANIZATION) and published the few important questions on their page. Google is the most successful in educating the world with its noble knowledge with reliable information from several efficient people.

2. 2.Tiktok Though the rating of Tiktok has seen a sudden deterioration or a fall, the entertainment media has provided all the true information regarding COVID. This is particularly done with the help of several celebrities. The reason is that there are quite a large number of people who depends upon platforms like Tiktok to get awareness through a form of entertainment. Celebrities and known public figures use trending hashtags and make awareness reach a lot of public. They might only spread a certain amount of news like ‘how to handwash’ or steps to follow during the time, etc. But every information matter. It is also said that by the month of March, the number of downloads of the app has seen a constant increase. Another aspect of this is that people have been forming a lot of ‘challenges’ which make people entertained and encourage to do these things during the lockdown. The rest of the 3 apps have helped connect people in a better way during lockdown along with the spread of knowledge. 3.Facebook. It has introduced an update to the messenger app which helps connect more people with more clarity. Besides the information, it spreads, it creates a platform for people to stay connected and makes it another most popular app. 4.Instagram. The most trending app of today, Instagram has all ways of connecting people through posts, stories and video calls. Also, it has created hashtags like ‘stay home, stay safe’, ‘GharpeRaho’, and various trending stickers and gifs. Instagram has all forms of entertainment and noble advice of organizations like WHO. Also, a major initiative taken by apps like Instagram, Facebook and WhatsApp is that they immediately report the accounts that spread false news regarding the pandemic. 5.Twitter. It is somehow the best social media platform which raises voice against all form of violence, and other mishappenings during Corona. It is a platform where many people who are not just celebrities but politicians and others have joined to spread their views on the issues and also very useful to know the current affairs. There are various ways in which a company can maintain its online reputation as we saw already, social media platforms are a great help. The top two ways of evaluating your online reputation are by looking at the search engine results pages (SERP) and using Google Autocomplete. Through this way, you can stay ahead of the comments being posted.

3. If you are seeing an issue arise, you can go into Google Analytics and look for points in your site traffic that will point out key events and possible red flags. Red flags are comments that are negative and to be considered inappropriate. Have a plan before the maintenance of reputation occurs before Remove Negative Reviews. That is, have an idea on who is the competitor and what are their disadvantages and nuances which the customers have pinpointed. With that information, work on the websites and social media platforms emphasizing all the features that your competitor missed out.