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Made in Taiwan, Made to Last. By Jessica Li. Soft Power In Taiwan. △ The Tzu Foundation ► Why ( The Core Belief ) ► How (What the foundation has done). △ The Vegetable vendor Chen Sue- chu ► Why (What is her core belief) ► How (What does she do to save so much

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soft power in taiwan
Soft Power In Taiwan

△ The Tzu Foundation

► Why ( The Core Belief )

► How (What the foundation has done)


△ The Vegetable vendor Chen Sue-chu

► Why (What is her core belief)

► How (What does she do to save so much

money and what does the money go to)


△Lu Yen-hsun, the tennis player

► Why (What is his belief to help him what he is)

► How (What does he do to sharper his skills)


△Din Tai Fung

► Why (What is the restaurant’s belief )

► How (What does the restaurant do to

improve their cuisine)


△Industrial Technology Research Institute

► Why (What is the institute’s belief )

► How (What does the company do to

invent the most innovative products)


△The Greenwalking

► Why (Why there is need of the invention)

► How (What inspired the invention)

the past negative image about taiwan
The Past Negative Image about Taiwan

△flawed components

► a fact or a personal opinion ?

△ Taiwan politics/ legislators

► a fact or a personal opinion ?


█Why Taiwan is teased either on

TV or in movies?

► Is it a way of discrimination?

► Why other developing

countries are not ridiculed?

paragraph i
Paragraph I

∆ Taiwan seemed to be the only country that had been

taken to task for its flaw.

► Taiwan was the only country that was blamed for its

flawed components/ parts and products, which weren’t

durable and were easily broken.


∆ a child watched legislators coming to blows/ /resorting to violence/fighting on TV as a form ofjuvenile entertainment and asks, “Taiwan?”

► Taiwan’s legislators/lawmakers have the reputation of resolving disputes through violence and this has become a joke among adolescents.

Legislative Yuan


∆ juvenile (a) very naïve/ of young people

(N) adolescent

► juvenile delinquency

EX. Because many adolescents are getting

obsessed in cyber world, the number

of dropouts keeps growing each year, which is

in correlation to

(成正比) the rise of

juvenile delinquency.


∆ it is clear that Taiwan didn’t project/ present a

positive image.

► project (V)

▲ present

The chain bakery, alleged for adding artificial

additives to bread, sought advice on how to

project a more positive

image of their company.


▲ estimate (V)

With discovery of oil shale, the unemployment

of US is projected to fall next year.

▲ make light onto a flat surface

Images are projected onto the

retina of the



▲ stick out/ protrude

The feature of Chinese traditional architecture

is the projected roof decorated with

mythological animals.

▲ sent out

Actors must learn how to project their voice.

A number of senior students tend to project

their negative emotions onto their parents,

which is a lack of maturity and consideration.

paragraph ii
Paragraph II

∆ One is to implement “hard power,” the practice of obtaining power through military force or economic coercion.

--- dictatorship 獨裁

► Economic coercion is when a controller of a vital resource uses his advantage to compel a person to do something he would not do because this resource is monopolized. If someone is the owner of the only water supply, then the owner can compel the thirsty person to pay an extra price for that water or have him perform enormous labor. This is also referred to as a form of exploitation.


EX. With the rising juvenile delinquency, many activists are urging the government to implement a new policy to house the dropouts.

EX. In poverty-stricken countries, the practice of marrying teenage girls is considered acceptable rather than inhumane and ruthless.


∆ Coined by ---, the term refers to -----.

Ex. The word “NEET” was originally coined to

refer to the young British people who don’t

receive “education, employment, or training.”


∆ Countries (that demonstrate soft power) activelyengage in/ are involved in/ participate in foreign assistance during natural disasters, stronglypromote civic participation, and energeticallystimulate economic development.

► be engaged in/on N = be busy doing sth

Ex. The columnist is engaged on the article on the current trend of undergoing cosmetic surgery.

paragraph iii
Paragraph III.

∆ For the last/ recent few years, Taiwan has put considerable/great effort into using soft power.

∆ Tzu Chi Foundation has received compliments/ praise from around the world for giving emergency assistance to _____ countries.

► rescue teams, relief fund, medical supplies, daily necessities

► disaster-stricken



∆ For her outstanding civic participation/ engagement, the vegetable vendor was --- for generously donating so much of her modest/ humble income.

► Civic engagement means working to make a difference in the civic life of our communities and developing the combination of knowledge, skills, values and motivation to make that difference. It means promoting the quality of life in a community, through both political and non-political processes.


∆ The question made the headlines around the world.

∆ Awarded a Michelin star and once ranked by the ---, --- Din Tai Fung has put Taiwan on the international food map with its delicious cuisine/delicacies.


∆ When it comes to/ Speaking of technology and economic development, Taiwan’s Industrial Technology Research Institute has won many highly respectedR&D 100 Awards, which honor –

∆ Apparently, the phrase “Made In Taiwan” has shot to fame/ rose to fame----

EX. Examine the celebrity’s humble origins, and you will know that he didn’t shot to fame overnight.


∆ R&D 100 Awards

► Widely recognized as the “Oscars of Innovation”, the R&D 100 Awards identify and celebrate the top technology products of the year. Past winners have included sophisticated testing equipment, innovative new materials, chemistry breakthroughs, biomedical products, consumer items, and high-energy physics. The R&D 100 Awards spans industry, academia, and government-sponsored research.

paragraph iv
Paragraph IV

∆ numerous superb figures and creations from Taiwan, and all of them / all of which have contributed substantially toboosting Taiwan’s image/ toTaiwan’s positive image.

► contribute to N/ Ving = (A) be helpful to N

(B) cause N

bring about

result in

give rise to


EX 1. Volunteers contribute most of their time

to cleaning the beach weekly in order to

create a sustainable environment for the

generations to come.

EX 2. Arrogance and negligence contributed to

his downfall.


► make a contribution to N

Ex 1. Einstein was awarded the Nobel Prize

for his contribution to Quantum Theory.

EX 2. Day centers for the elderly make a

valuable contribution to the overall service.


∆ substantially (adv) = considerably, mainly

►More and more people are taking public

transportation partlybecause fuel prices

haveincreased substantially/ considerably/


► The plan remains substantially the same/

the same as a whole, though a few

modifications have been made to it.


∆ open-handed/ generous organizations

∆ be superior to N (= better than)

inferior to N (= worse than)

prior to N (= before N)

senior to N (= older than N)

junior to N (= younger than N)