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Feasibility Study

Feasibility Study. Investigation of the feasibility of an on-campus, student-run, PC Hardware Repair Center. IT Fee Grant. Approach. Grasp general concept of business idea Conduct market research and analysis Develop survey for consumer research Conduct survey within campus.

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Feasibility Study

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  1. Feasibility Study Investigation of the feasibility of an on-campus, student-run, PC Hardware Repair Center IT Fee Grant

  2. Approach • Grasp general concept of business idea • Conduct market research and analysis • Develop survey for consumer research • Conduct survey within campus

  3. Survey Results • Positive • Importance of convenience and location • General desire for low prices • Purchase Intentions: NAU services, on-campus • Not-so-Positive • Student-run Center is not popular • Not interested in student technicians performing repairs • Off-campus services fulfilling needs • Lack of overall demand for repair services

  4. Input Given the survey results, do we continue with the study? • Rising above negative results • Consumer Trade-offs • Consumer Perception • Marketing Campaigns

  5. Next Steps • Organizational Development • Marketing Strategies • Financials • Site Preparation • Hiring

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