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Business Plan - PowerPoint PPT Presentation


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Business Plan. ANALYSIS OF THE BUSINESS SITUATION. Analysis of potential location(s) . Availability , cost (rent or buy), traffic patterns, proximity to competition, etc. Trading area analysis .

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Presentation Transcript
business plan

Business Plan

ANALYSIS OF THE BUSINESS SITUATION

analysis of potential location s
Analysis of potential location(s)
  • Availability, cost (rent or buy), traffic patterns, proximity to competition, etc.
trading area analysis
Trading area analysis
  • The trade area analysis shows where your customers live in relation to your existing or potential business site(s).
  • General data: geographic, demographic, and economic
  • Competitive data: present competitors (listed and briefly described), competitive advantages and disadvantages of the proposed business
market segment analysis
Market segment analysis
  • Target market (age, income level, population estimate, other specific demographic and economic information), customer buying behavior related to proposed business
information search
Information Search
  • Personal sources: family, friends, neighbors etc
  • Commercial sources: advertising; salespeople; retailers; dealers; packaging; point-of-sale displays
  • Public sources: newspapers, radio, television, consumer organizations; specialist magazines
  • Experiential sources: handling, examining, using the product
evaluation stage
Evaluation Stage

In the evaluation stage, the customer must choose between the alternative brands, products and services.

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