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2.06 Current Fashion Trends. Fashion Trends Terminology Look up each term in your textbook and define in your notes. Classic** Color Design** Details** Fad. Fashion Faux Garment Hue** Line. Corduroy Flannel** Herringbone Trimmings** Market Week Mohair** Plaid Tweed.

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fashion trends terminology look up each term in your textbook and define in your notes
Fashion Trends TerminologyLook up each term in your textbook and define in your notes
  • Classic**
  • Color
  • Design**
  • Details**
  • Fad
  • Fashion
  • Faux
  • Garment
  • Hue**
  • Line
slide3

Corduroy

  • Flannel**
  • Herringbone
  • Trimmings**
  • Market Week
  • Mohair**
  • Plaid
  • Tweed
  • Houndstooth
  • Jersey knit
  • Lame´
  • Silhouette
  • Style
  • Texture
  • Trend
  • Argyle
sources of information used to research trends
Sources of information used to research trends

1. Trade publications: Magazines, newspapers, books, and websites about what is current in a specific industry.

  • Published daily or monthly
  • Women’s Wear Daily (WWD), Visual Merchandising & Store Design (VM & SD)
slide5
Information generally found in trade publications
    • Trends
    • Business conditions
    • Conventions/Meetings
    • Sources of supply for retailers (vendors)
    • Company financial reports
slide6
2. **Consumer publications: Fashion magazines, books, and websites that help consumers keep abreast of what is happening in fashion news.
  • Males: GQ**, Details, CODE
  • Females: Vogue**, Harper’s Bazaar, Elle, Essence**, Glamour, In Style, O
  • Teens: Teen, Seventeen, YM, Teen Vogue
slide7
3. Websites

4. Visits to retail stores

5. Fashion, color, and fabric services

  • Television
  • Movies
  • Watching people
why research current fashion trends
Why research current fashion trends?
  • Importance of researching trends
    • Top designers show their collections twice each year**.
    • Editors and buyers analyze the collections for new ideas that might influence fashion direction.
    • Understanding and recognizing current trends is critical in planning for the future.
slide9
Fashion Industry Research
    • Newest styles and silhouettes
    • Colors for the upcoming season
    • Newest developments in the fiber and fabric market
    • Current labor prices
    • Location of manufacturer facilities
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