2 06 current fashion trends
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2.06 Current Fashion Trends. Fashion Trends Terminology Look up each term in your textbook and define in your notes. Classic** Color Design** Details** Fad. Fashion Faux Garment Hue** Line. Corduroy Flannel** Herringbone Trimmings** Market Week Mohair** Plaid Tweed.

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2.06 Current Fashion Trends.

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2.06 Current Fashion Trends.


Fashion Trends TerminologyLook up each term in your textbook and define in your notes

  • Classic**

  • Color

  • Design**

  • Details**

  • Fad

  • Fashion

  • Faux

  • Garment

  • Hue**

  • Line


  • Corduroy

  • Flannel**

  • Herringbone

  • Trimmings**

  • Market Week

  • Mohair**

  • Plaid

  • Tweed

  • Houndstooth

  • Jersey knit

  • Lame´

  • Silhouette

  • Style

  • Texture

  • Trend

  • Argyle


Sources of information used to research trends

1. Trade publications: Magazines, newspapers, books, and websites about what is current in a specific industry.

  • Published daily or monthly

  • Women’s Wear Daily (WWD), Visual Merchandising & Store Design (VM & SD)


  • Information generally found in trade publications

    • Trends

    • Business conditions

    • Conventions/Meetings

    • Sources of supply for retailers (vendors)

    • Company financial reports


2. **Consumer publications: Fashion magazines, books, and websites that help consumers keep abreast of what is happening in fashion news.

  • Males: GQ**, Details, CODE

  • Females: Vogue**, Harper’s Bazaar, Elle, Essence**, Glamour, In Style, O

  • Teens: Teen, Seventeen, YM, Teen Vogue


3. Websites

4. Visits to retail stores

5. Fashion, color, and fabric services

  • Television

  • Movies

  • Watching people


Why research current fashion trends?

  • Importance of researching trends

    • Top designers show their collections twice each year**.

    • Editors and buyers analyze the collections for new ideas that might influence fashion direction.

    • Understanding and recognizing current trends is critical in planning for the future.


  • Fashion Industry Research

    • Newest styles and silhouettes

    • Colors for the upcoming season

    • Newest developments in the fiber and fabric market

    • Current labor prices

    • Location of manufacturer facilities


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