Working your ad campaign to full potential
This presentation is the property of its rightful owner.
Sponsored Links
1 / 90

Working Your Ad Campaign To Full Potential PowerPoint PPT Presentation


  • 82 Views
  • Uploaded on
  • Presentation posted in: General

Working Your Ad Campaign To Full Potential. Presented by David Gollahon Presentation sponsored by Franchise Gator. Basic Ad Mechanics. Basic Ad Mechanics. 3 Components:. Basic Ad Mechanics. 3 Components:. Logo and Name. Basic Ad Mechanics. 3 Components:.

Download Presentation

Working Your Ad Campaign To Full Potential

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Working your ad campaign to full potential

Working Your Ad Campaign To Full Potential

Presented by David Gollahon

Presentation sponsored by

Franchise Gator


Working your ad campaign to full potential

Basic Ad Mechanics


Working your ad campaign to full potential

Basic Ad Mechanics

3 Components:


Logo and name

Basic Ad Mechanics

3 Components:

Logo and Name


Logo and name1

Basic Ad Mechanics

3 Components:

  • This is what stops the end-users eye on the page

Logo and Name


Logo and name2

Basic Ad Mechanics

3 Components:

  • This is what stops the end-users eye on the page

  • Make sure it is legible

Logo and Name


Logo and name3

Basic Ad Mechanics

3 Components:

  • This is what stops the end-users eye on the page

  • Make sure it is legible

  • Make it have an impact if possible

Logo and Name


Logo and name4

Basic Ad Mechanics

3 Components:

  • This is what stops the end-users eye on the page

  • Make sure it is legible

  • Make it have an impact if possible

Logo and Name

  • Short Description


Logo and name5

Basic Ad Mechanics

3 Components:

  • This is what stops the end-users eye on the page

  • Make sure it is legible

  • Make it have an impact if possible

Logo and Name

  • Short Description

  • This is what makes the end-user decide if they want to read more


Logo and name6

Basic Ad Mechanics

3 Components:

  • This is what stops the end-users eye on the page

  • Make sure it is legible

  • Make it have an impact if possible

Logo and Name

  • Short Description

  • This is what makes the end-user decide if they want to read more

  • Make these 250 characters count!


Logo and name7

Basic Ad Mechanics

3 Components:

  • This is what stops the end-users eye on the page

  • Make sure it is legible

  • Make it have an impact if possible

Logo and Name

  • Short Description

  • This is what makes the end-user decide if they want to read more

  • Make these 250 characters count!

  • Look at your competitor and what they utilize


Logo and name8

Basic Ad Mechanics

3 Components:

  • This is what stops the end-users eye on the page

  • Make sure it is legible

  • Make it have an impact if possible

Logo and Name

  • Short Description

  • This is what makes the end-user decide if they want to read more

  • Make these 250 characters count!

  • Look at your competitor and what they utilize

  • You can lose half your leads right here


Logo and name9

Basic Ad Mechanics

3 Components:

  • This is what stops the end-users eye on the page

  • Make sure it is legible

  • Make it have an impact if possible

Logo and Name

  • Short Description

  • This is what makes the end-user decide if they want to read more

  • Make these 250 characters count!

  • Look at your competitor and what they utilize

  • You can lose half your leads right here

  • Landing Page


Logo and name10

Basic Ad Mechanics

3 Components:

  • This is what stops the end-users eye on the page

  • Make sure it is legible

  • Make it have an impact if possible

Logo and Name

  • Short Description

  • This is what makes the end-user decide if they want to read more

  • Make these 250 characters count!

  • Look at your competitor and what they utilize

  • You can lose half your leads right here

  • Landing Page

  • Where most companies focus their attention


Logo and name11

Basic Ad Mechanics

3 Components:

  • This is what stops the end-users eye on the page

  • Make sure it is legible

  • Make it have an impact if possible

Logo and Name

  • Short Description

  • This is what makes the end-user decide if they want to read more

  • Make these 250 characters count!

  • Look at your competitor and what they utilize

  • You can lose half your leads right here

  • Landing Page

  • Where most companies focus their attention

  • Be brief, but provide good info


Logo and name12

Basic Ad Mechanics

3 Components:

  • This is what stops the end-users eye on the page

  • Make sure it is legible

  • Make it have an impact if possible

Logo and Name

  • Short Description

  • This is what makes the end-user decide if they want to read more

  • Make these 250 characters count!

  • Look at your competitor and what they utilize

  • You can lose half your leads right here

  • Landing Page

  • Where most companies focus their attention

  • Be brief, but provide good info

  • Descriptive and attractive wording


Logo and name13

Basic Ad Mechanics

3 Components:

  • This is what stops the end-users eye on the page

  • Make sure it is legible

  • Make it have an impact if possible

Logo and Name

  • Short Description

  • This is what makes the end-user decide if they want to read more

  • Make these 250 characters count!

  • Look at your competitor and what they utilize

  • You can lose half your leads right here

  • Landing Page

  • Where most companies focus their attention

  • Be brief, but provide good info

  • Descriptive and attractive wording

  • Make them want to know more


Logo and name14

Basic Ad Mechanics

3 Components:

  • This is what stops the end-users eye on the page

  • Make sure it is legible

  • Make it have an impact if possible

Logo and Name

  • Short Description

  • This is what makes the end-user decide if they want to read more

  • Make these 250 characters count!

  • Look at your competitor and what they utilize

  • You can lose half your leads right here

  • Landing Page

  • Where most companies focus their attention

  • Be brief, but provide good info

  • Descriptive and attractive wording

  • Make them want to know more

  • You can also lose half your leads here


Working your ad campaign to full potential

Metrics Tuning


Working your ad campaign to full potential

Metrics Tuning

1) Click-In Rate for Logo/Short Description


Working your ad campaign to full potential

Metrics Tuning

  • 1) Click-In Rate for Logo/Short Description

    • This is the percentage of page-viewers who clicked into your listing


Working your ad campaign to full potential

Metrics Tuning

  • 1) Click-In Rate for Logo/Short Description

    • This is the percentage of page-viewers who clicked into your listing

    • This number tells you if your Logo/Short are effective


Working your ad campaign to full potential

Metrics Tuning

  • 1) Click-In Rate for Logo/Short Description

    • This is the percentage of page-viewers who clicked into your listing

    • This number tells you if your Logo/Short are effective

    • Your goal is to meet or exceed the site average, particularly within your sector


Working your ad campaign to full potential

Metrics Tuning

  • 1) Click-In Rate for Logo/Short Description

    • This is the percentage of page-viewers who clicked into your listing

    • This number tells you if your Logo/Short are effective

    • Your goal is to meet or exceed the site average, particularly within your sector

    • Example – you have a 2.5% click-in rate and your competitor has a 5%. Provided that the landing pages converted the same, your competitor just doubled your lead count from the same source in the same exposure.


Working your ad campaign to full potential

Metrics Tuning

  • 1) Click-In Rate for Logo/Short Description

    • This is the percentage of page-viewers who clicked into your listing

    • This number tells you if your Logo/Short are effective

    • Your goal is to meet or exceed the site average, particularly within your sector

    • Example – you have a 2.5% click-in rate and your competitor has a 5%. Provided that the landing pages converted the same, your competitor just doubled your lead count from the same source in the same exposure.

  • 2) Click-Through Rate for Landing Page


Working your ad campaign to full potential

Metrics Tuning

  • 1) Click-In Rate for Logo/Short Description

    • This is the percentage of page-viewers who clicked into your listing

    • This number tells you if your Logo/Short are effective

    • Your goal is to meet or exceed the site average, particularly within your sector

    • Example – you have a 2.5% click-in rate and your competitor has a 5%. Provided that the landing pages converted the same, your competitor just doubled your lead count from the same source in the same exposure.

  • 2) Click-Through Rate for Landing Page

    • This is the percentage of landing views that convert to submission


Working your ad campaign to full potential

Metrics Tuning

  • 1) Click-In Rate for Logo/Short Description

    • This is the percentage of page-viewers who clicked into your listing

    • This number tells you if your Logo/Short are effective

    • Your goal is to meet or exceed the site average, particularly within your sector

    • Example – you have a 2.5% click-in rate and your competitor has a 5%. Provided that the landing pages converted the same, your competitor just doubled your lead count from the same source in the same exposure.

  • 2) Click-Through Rate for Landing Page

    • This is the percentage of landing views that convert to submission

    • This number tells you if your landing page is effective


Working your ad campaign to full potential

Metrics Tuning

  • 1) Click-In Rate for Logo/Short Description

    • This is the percentage of page-viewers who clicked into your listing

    • This number tells you if your Logo/Short are effective

    • Your goal is to meet or exceed the site average, particularly within your sector

    • Example – you have a 2.5% click-in rate and your competitor has a 5%. Provided that the landing pages converted the same, your competitor just doubled your lead count from the same source in the same exposure.

  • 2) Click-Through Rate for Landing Page

    • This is the percentage of landing views that convert to submission

    • This number tells you if your landing page is effective

    • Your goal, again, is to meet or exceed the site average, particularly within your sector


Working your ad campaign to full potential

Metrics Tuning

  • 1) Click-In Rate for Logo/Short Description

    • This is the percentage of page-viewers who clicked into your listing

    • This number tells you if your Logo/Short are effective

    • Your goal is to meet or exceed the site average, particularly within your sector

    • Example – you have a 2.5% click-in rate and your competitor has a 5%. Provided that the landing pages converted the same, your competitor just doubled your lead count from the same source in the same exposure.

  • 2) Click-Through Rate for Landing Page

    • This is the percentage of landing views that convert to submission

    • This number tells you if your landing page is effective

    • Your goal, again, is to meet or exceed the site average, particularly within your sector

    • Example – you have a 2.5% click-in rate and your competitor has a 5%. Provided that the logo and short description provided the same click-in percentage, your competitor just doubled your lead count from the same source in the same exposure.


Working your ad campaign to full potential

Metrics Tuning


Working your ad campaign to full potential

Metrics Tuning

Compounded Example


Working your ad campaign to full potential

Metrics Tuning

  • Compounded Example

  • Your competitor doubles your click-in rate as in the first example and then doubles your click-through rate as in the second example:


Working your ad campaign to full potential

Metrics Tuning

  • Compounded Example

  • Your competitor doubles your click-in rate as in the first example and then doubles your click-through rate as in the second example:

    • 10,000 page views

      • Competitor5%500 views to landing

      • You2.5%250 views to landing

    • Conversion to lead

      • Competitor5%25 lead converted

      • You2.5%6.25 leads converted


Working your ad campaign to full potential

Metrics Tuning

  • Compounded Example

  • Your competitor doubles your click-in rate as in the first example and then doubles your click-through rate as in the second example:

    • 10,000 page views

      • Competitor5%500 views to landing

      • You2.5%250 views to landing

    • Conversion to lead

      • Competitor5%25 lead converted

      • You2.5%6.25 leads converted

  • ** The sites don’t have the control that we, as advertisers, want to think they have. They cannot control the end-users actions. All they can do is get them to their site. The rest is up to us.


Working your ad campaign to full potential

Content Evolution


Working your ad campaign to full potential

Content Evolution

  • 1) Metrics


Working your ad campaign to full potential

Content Evolution

  • 1) Metrics

    • Evolve your content until the metrics are in line.


Working your ad campaign to full potential

Content Evolution

  • 1) Metrics

    • Evolve your content until the metrics are in line.

  • 2) Trial It


Working your ad campaign to full potential

Content Evolution

  • 1) Metrics

    • Evolve your content until the metrics are in line.

  • 2) Trial It

    • Do your testing on one site that offers good metrics. Then translate that to other sites.


Working your ad campaign to full potential

Content Evolution

  • 1) Metrics

    • Evolve your content until the metrics are in line.

  • 2) Trial It

    • Do your testing on one site that offers good metrics. Then translate that to other sites.

  • 3) Press Releases


Working your ad campaign to full potential

Content Evolution

  • 1) Metrics

    • Evolve your content until the metrics are in line.

  • 2) Trial It

    • Do your testing on one site that offers good metrics. Then translate that to other sites.

  • 3) Press Releases

    • This is one piece of exposure that is severely underutilized across the board!!!


Working your ad campaign to full potential

Content Evolution

  • 1) Metrics

    • Evolve your content until the metrics are in line.

  • 2) Trial It

    • Do your testing on one site that offers good metrics. Then translate that to other sites.

  • 3) Press Releases

    • This is one piece of exposure that is severely underutilized across the board!!!

    • Current Press and/ or Archived Press on the portal


Working your ad campaign to full potential

Content Evolution

  • 1) Metrics

    • Evolve your content until the metrics are in line.

  • 2) Trial It

    • Do your testing on one site that offers good metrics. Then translate that to other sites.

  • 3) Press Releases

    • This is one piece of exposure that is severely underutilized across the board!!!

    • Current Press and/ or Archived Press on the portal

    • Current and/or Archive on your brochure


Working your ad campaign to full potential

Content Evolution

  • 1) Metrics

    • Evolve your content until the metrics are in line.

  • 2) Trial It

    • Do your testing on one site that offers good metrics. Then translate that to other sites.

  • 3) Press Releases

    • This is one piece of exposure that is severely underutilized across the board!!!

    • Current Press and/ or Archived Press on the portal

    • Current and/or Archive on your brochure

    • Can be advertorial in nature


Working your ad campaign to full potential

Content Evolution

  • 1) Metrics

    • Evolve your content until the metrics are in line.

  • 2) Trial It

    • Do your testing on one site that offers good metrics. Then translate that to other sites.

  • 3) Press Releases

    • This is one piece of exposure that is severely underutilized across the board!!!

    • Current Press and/ or Archived Press on the portal

    • Current and/or Archive on your brochure

    • Can be advertorial in nature

    • Make it personal if possible – quotes


Working your ad campaign to full potential

Content Evolution

  • 1) Metrics

    • Evolve your content until the metrics are in line.

  • 2) Trial It

    • Do your testing on one site that offers good metrics. Then translate that to other sites.

  • 3) Press Releases

    • This is one piece of exposure that is severely underutilized across the board!!!

    • Current Press and/ or Archived Press on the portal

    • Current and/or Archive on your brochure

    • Can be advertorial in nature

    • Make it personal if possible – quotes

    • Pitch a Little – use the facts, spin it into a chance to speak


Working your ad campaign to full potential

Content Evolution

  • 1) Metrics

    • Evolve your content until the metrics are in line.

  • 2) Trial It

    • Do your testing on one site that offers good metrics. Then translate that to other sites.

  • 3) Press Releases

    • This is one piece of exposure that is severely underutilized across the board!!!

    • Current Press and/ or Archived Press on the portal

    • Current and/or Archive on your brochure

    • Can be advertorial in nature

    • Make it personal if possible – quotes

    • Pitch a Little – use the facts, spin it into a chance to speak

  • 4) Multi-Media


Working your ad campaign to full potential

Content Evolution

  • 1) Metrics

    • Evolve your content until the metrics are in line.

  • 2) Trial It

    • Do your testing on one site that offers good metrics. Then translate that to other sites.

  • 3) Press Releases

    • This is one piece of exposure that is severely underutilized across the board!!!

    • Current Press and/ or Archived Press on the portal

    • Current and/or Archive on your brochure

    • Can be advertorial in nature

    • Make it personal if possible – quotes

    • Pitch a Little – use the facts, spin it into a chance to speak

  • 4) Multi-Media

    • Press Releases - Newspaper


Working your ad campaign to full potential

Content Evolution

  • 1) Metrics

    • Evolve your content until the metrics are in line.

  • 2) Trial It

    • Do your testing on one site that offers good metrics. Then translate that to other sites.

  • 3) Press Releases

    • This is one piece of exposure that is severely underutilized across the board!!!

    • Current Press and/ or Archived Press on the portal

    • Current and/or Archive on your brochure

    • Can be advertorial in nature

    • Make it personal if possible – quotes

    • Pitch a Little – use the facts, spin it into a chance to speak

  • 4) Multi-Media

    • Press Releases - Newspaper

    • Podcasts – Talk Radio


Working your ad campaign to full potential

Content Evolution

  • 1) Metrics

    • Evolve your content until the metrics are in line.

  • 2) Trial It

    • Do your testing on one site that offers good metrics. Then translate that to other sites.

  • 3) Press Releases

    • This is one piece of exposure that is severely underutilized across the board!!!

    • Current Press and/ or Archived Press on the portal

    • Current and/or Archive on your brochure

    • Can be advertorial in nature

    • Make it personal if possible – quotes

    • Pitch a Little – use the facts, spin it into a chance to speak

  • 4) Multi-Media

    • Press Releases - Newspaper

    • Podcasts – Talk Radio

    • Video – Infomercial


Working your ad campaign to full potential

Content Evolution

  • 1) Metrics

    • Evolve your content until the metrics are in line.

  • 2) Trial It

    • Do your testing on one site that offers good metrics. Then translate that to other sites.

  • 3) Press Releases

    • This is one piece of exposure that is severely underutilized across the board!!!

    • Current Press and/ or Archived Press on the portal

    • Current and/or Archive on your brochure

    • Can be advertorial in nature

    • Make it personal if possible – quotes

    • Pitch a Little – use the facts, spin it into a chance to speak

  • 4) Multi-Media

    • Press Releases - Newspaper

    • Podcasts – Talk Radio

    • Video – Infomercial

    • Day in the Life of a zee


Working your ad campaign to full potential

Content Evolution


Working your ad campaign to full potential

Content Evolution

Have a good website!!!


Working your ad campaign to full potential

Sales System


Working your ad campaign to full potential

Sales System

  • Critical to have a clearly defined system.


Working your ad campaign to full potential

Sales System

  • Critical to have a clearly defined system.

  • Don’t stray from system.


Working your ad campaign to full potential

Sales System

  • Critical to have a clearly defined system.

  • Don’t stray from system.

  • Try To Reach Leads – Call right away, multiple times in multiple formats


Working your ad campaign to full potential

Sales System

  • Critical to have a clearly defined system.

  • Don’t stray from system.

  • Try To Reach Leads – Call right away, multiple times in multiple formats

  • Set the Appointment – 1st contact is not to sell, but to set a time for education and fact-finding. Let the candidate know that.


Working your ad campaign to full potential

Sales System

  • Critical to have a clearly defined system.

  • Don’t stray from system.

  • Try To Reach Leads – Call right away, multiple times in multiple formats

  • Set the Appointment – 1st contact is not to sell, but to set a time for education and fact-finding. Let the candidate know that.

  • Sales process should include a 2nd form of submission.


Working your ad campaign to full potential

Sales System

  • Critical to have a clearly defined system.

  • Don’t stray from system.

  • Try To Reach Leads – Call right away, multiple times in multiple formats

  • Set the Appointment – 1st contact is not to sell, but to set a time for education and fact-finding. Let the candidate know that.

  • Sales process should include a 2nd form of submission.

  • Once 2nd submission is in, prospect graduates from inquiry to candidate.


Working your ad campaign to full potential

Sales System

  • Critical to have a clearly defined system.

  • Don’t stray from system.

  • Try To Reach Leads – Call right away, multiple times in multiple formats

  • Set the Appointment – 1st contact is not to sell, but to set a time for education and fact-finding. Let the candidate know that.

  • Sales process should include a 2nd form of submission.

  • Once 2nd submission is in, prospect graduates from inquiry to candidate.

  • Track the Results


Working your ad campaign to full potential

Tracking


Working your ad campaign to full potential

Tracking

1) Cost Per Lead


Working your ad campaign to full potential

Tracking

  • 1) Cost Per Lead

    • Many franchisors get hung up on their CPL and this is a Dangerous Mistake


Working your ad campaign to full potential

Tracking

  • 1) Cost Per Lead

    • Many franchisors get hung up on their CPL and this is a Dangerous Mistake

  • 2) Cost Per Profile


Working your ad campaign to full potential

Tracking

  • 1) Cost Per Lead

    • Many franchisors get hung up on their CPL and this is a Dangerous Mistake

  • 2) Cost Per Profile

    • Much better number to track, eliminates anomalies on lack of sales sometimes


Working your ad campaign to full potential

Tracking

  • 1) Cost Per Lead

    • Many franchisors get hung up on their CPL and this is a Dangerous Mistake

  • 2) Cost Per Profile

    • Much better number to track, eliminates anomalies on lack of sales sometimes

  • 3) Cost Per Acquisition


Working your ad campaign to full potential

Tracking

  • 1) Cost Per Lead

    • Many franchisors get hung up on their CPL and this is a Dangerous Mistake

  • 2) Cost Per Profile

    • Much better number to track, eliminates anomalies on lack of sales sometimes

  • 3) Cost Per Acquisition

    • The Ultimate detail


Working your ad campaign to full potential

Tracking

  • 1) Cost Per Lead

    • Many franchisors get hung up on their CPL and this is a Dangerous Mistake

  • 2) Cost Per Profile

    • Much better number to track, eliminates anomalies on lack of sales sometimes

  • 3) Cost Per Acquisition

    • The Ultimate detail

    • Slow delivering sources need a wider snap


Working your ad campaign to full potential

Tracking

  • 1) Cost Per Lead

    • Many franchisors get hung up on their CPL and this is a Dangerous Mistake

  • 2) Cost Per Profile

    • Much better number to track, eliminates anomalies on lack of sales sometimes

  • 3) Cost Per Acquisition

    • The Ultimate detail

    • Slow delivering sources need a wider snap

    • Ex – site gives me 10 leads a month, closed 1 after 70 delivered…7 months out


Working your ad campaign to full potential

Tracking

  • 1) Cost Per Lead

    • Many franchisors get hung up on their CPL and this is a Dangerous Mistake

  • 2) Cost Per Profile

    • Much better number to track, eliminates anomalies on lack of sales sometimes

  • 3) Cost Per Acquisition

    • The Ultimate detail

    • Slow delivering sources need a wider snap

    • Ex – site gives me 10 leads a month, closed 1 after 70 delivered…7 months out

  • 4) Budget and Performance Percentages


Working your ad campaign to full potential

Tracking

  • 1) Cost Per Lead

    • Many franchisors get hung up on their CPL and this is a Dangerous Mistake

  • 2) Cost Per Profile

    • Much better number to track, eliminates anomalies on lack of sales sometimes

  • 3) Cost Per Acquisition

    • The Ultimate detail

    • Slow delivering sources need a wider snap

    • Ex – site gives me 10 leads a month, closed 1 after 70 delivered…7 months out

  • 4) Budget and Performance Percentages

    • Percent of Budget


Working your ad campaign to full potential

Tracking

  • 1) Cost Per Lead

    • Many franchisors get hung up on their CPL and this is a Dangerous Mistake

  • 2) Cost Per Profile

    • Much better number to track, eliminates anomalies on lack of sales sometimes

  • 3) Cost Per Acquisition

    • The Ultimate detail

    • Slow delivering sources need a wider snap

    • Ex – site gives me 10 leads a month, closed 1 after 70 delivered…7 months out

  • 4) Budget and Performance Percentages

    • Percent of Budget

    • Percent of Leads


Working your ad campaign to full potential

Tracking

  • 1) Cost Per Lead

    • Many franchisors get hung up on their CPL and this is a Dangerous Mistake

  • 2) Cost Per Profile

    • Much better number to track, eliminates anomalies on lack of sales sometimes

  • 3) Cost Per Acquisition

    • The Ultimate detail

    • Slow delivering sources need a wider snap

    • Ex – site gives me 10 leads a month, closed 1 after 70 delivered…7 months out

  • 4) Budget and Performance Percentages

    • Percent of Budget

    • Percent of Leads

    • Percent of Profiles


Working your ad campaign to full potential

Tracking

  • 1) Cost Per Lead

    • Many franchisors get hung up on their CPL and this is a Dangerous Mistake

  • 2) Cost Per Profile

    • Much better number to track, eliminates anomalies on lack of sales sometimes

  • 3) Cost Per Acquisition

    • The Ultimate detail

    • Slow delivering sources need a wider snap

    • Ex – site gives me 10 leads a month, closed 1 after 70 delivered…7 months out

  • 4) Budget and Performance Percentages

    • Percent of Budget

    • Percent of Leads

    • Percent of Profiles

    • Percent of Sales


Working your ad campaign to full potential

How To Pick The Right Portal


Working your ad campaign to full potential

How To Pick The Right Portal

  • Clean Traffic – know who you are and why you are calling


Working your ad campaign to full potential

How To Pick The Right Portal

  • Clean Traffic – know who you are and why you are calling

  • Good Visibility


Working your ad campaign to full potential

How To Pick The Right Portal

  • Clean Traffic – know who you are and why you are calling

  • Good Visibility

  • Search Leads – inbound as opposed to outbound


Working your ad campaign to full potential

How To Pick The Right Portal

  • Clean Traffic – know who you are and why you are calling

  • Good Visibility

  • Search Leads – inbound as opposed to outbound

  • Primary Leads – not secondary/rerouted


Working your ad campaign to full potential

How To Pick The Right Portal

  • Clean Traffic – know who you are and why you are calling

  • Good Visibility

  • Search Leads – inbound as opposed to outbound

  • Primary Leads – not secondary/rerouted

  • Good Results for Others


Working your ad campaign to full potential

Work Your Back Database


Working your ad campaign to full potential

Work Your Back Database

  • Many Zors let their back leads sit and rot.


Working your ad campaign to full potential

Work Your Back Database

  • Many Zors let their back leads sit and rot.

  • Database - Many don’t even have them in a database where they could utilize them.


Working your ad campaign to full potential

Work Your Back Database

  • Many Zors let their back leads sit and rot.

  • Database - Many don’t even have them in a database where they could utilize them.

  • Later Means Later – Sometimes


Working your ad campaign to full potential

Work Your Back Database

  • Many Zors let their back leads sit and rot.

  • Database - Many don’t even have them in a database where they could utilize them.

  • Later Means Later – Sometimes

  • Sales staff are often working for the now and lose track or don’t call on older inquiries


Working your ad campaign to full potential

Work Your Back Database

  • Many Zors let their back leads sit and rot.

  • Database - Many don’t even have them in a database where they could utilize them.

  • Later Means Later – Sometimes

  • Sales staff are often working for the now and lose track or don’t call on older inquiries

  • Email Marketing – $80 to market to your old database in full!


Working your ad campaign to full potential

A Good Lead Is Only The 1st Step


Working your ad campaign to full potential

A Good Lead Is Only The 1st Step

Blame should not flow uphill.


Conclusion q a

ConclusionQ & A


  • Login