1 / 12

Rx Pop-Outs

Rx Pop-Outs. Irina Racheva, Sam Gyory, Briani Boyd , Rian Rendon . Management Team. CEO – Irina Racheva C F O – Sam Gyory C M O – Briani Boyd C O O – Rian Rendon. Company Information. Headquarters: 3110 Georgia Avenue, NW Washington, D.C. 20010

arne
Download Presentation

Rx Pop-Outs

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Rx Pop-Outs Irina Racheva, Sam Gyory, Briani Boyd, Rian Rendon

  2. Management Team CEO – Irina Racheva CFO – Sam Gyory CMO – Briani Boyd COO – Rian Rendon

  3. Company Information • Headquarters: 3110 Georgia Avenue, NW Washington, D.C. 20010 • Store: 2324 Pennsylvania Avenue Washington, D.C. 20020 • Contact: (202) 730-5330 • Website: http://rxpopouts.weebly.com/

  4. Product Description • Our revolutionary frames allow you to instantaneously pop out your lenses from one frame into another • Plastic frame • Silicone rubber lens rim allows for the lens switch • Sale price: • Set of polycarbonate lenses: $70 • Each frame: $65

  5. Company Plans • Continue on the same growth trajectory, at least for the next two years, as demand continues to grow • Increase market size – to be reached through improved marketing efforts • Increase our presence on the U.S. West Coast • Eventually go global • Introduce international shipping • Market internationally • Introduce a wider variety of frames (i.e. colors and styles)

  6. Marketing Plan • Target Audience: Near-sighted individuals,aged 18 - 40 • Marketing Channels: • University Brand Ambassador Program - marketing internships for college students • Social Media Advertisements: Facebook • Eye Doctor Endorsements • Marketing Expenses: • Year 1: $2,000 • Year 2: $10,000 • Retail: • Retail store: 2324 Pennsylvania Avenue, Washington D.C. • Online Website: http://rxpopouts.weebly.com/

  7. Cash Flow Analysis • Cash provided by operating activities: • Year 1: $683,835 • Relatively high due to the company’s purchases on account, rather than with cash • A/R also significant (153,337)  will contribute to cash growth in the following year • Year 2: $328,575 • The lower cash flow is due to the large amount of A/P ($683,835) paid off • Future cash flow is expected to increase once the start-up costs are entirely accounted for and paid

  8. Cash Flow Analysis • Cash provided by (used up) by investing activities: • Year 1: ($509,500) • Purchase of a $500,000 building to serve as an office • Year 2: ($2,100) • Fewer investment activities as start-up costs were mostly incurred in Year 1

  9. Cash Flow Analysis • Cash provided by (used by) financing activities: • Year 1: $1,593,486 • Significant cash increase ($1 million) due to stock issuance and undertaking of a $200,000 long-term debt • Year 2: ($204,809) • Large amount of cash was used up to repay a portion of the long-term debt

  10. Financial Summary

  11. Financial Highlights • Strong, consistent current ratio • Increasing return on assets • Increasing return on equity • Increase in earnings/share • Declining debt to current ratio – projected to decline more rapidly in 2014

  12. Thankyou.

More Related