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Merchandising

Zara Black. Merchandising. Window Displays. Montreal- simple mannequins. Holt Renfrew. More extravagant. Bergdorf Goodman http://blog.bergdorfgoodman.com/windows/defenestraphobia. In Store Displays. Lilly Pulitzer. Phillipe Dubuc. Holt Renfrew. Layout.

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Merchandising

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  1. Zara Black Merchandising

  2. Window Displays • Montreal- simple mannequins

  3. Holt Renfrew More extravagant

  4. Bergdorf Goodmanhttp://blog.bergdorfgoodman.com/windows/defenestraphobia

  5. In Store Displays Lilly Pulitzer

  6. PhillipeDubuc

  7. Holt Renfrew

  8. Layout • Macy’s cosmetics main floor-impulse sale • Designer floor-like boutiques • Junior floor- snacks, Jessica Simpson area • Dubuc track lighiting

  9. Topshopsecret shopbackseatstyler.com • Holt Renfrew • Shop in a shop • Designated Sales Associates

  10. Pricing/ Merchandise Mix • Bod & Christensen- high price point, older customer. Vegan line less expensive. • Pink Tartan- know customer, merchandise mix smaller • Macy’s v. Holt Renfrew- atmosphere, target customer, some same designers • Uniqlo- low end mass, better allocation

  11. Retail Environment • Pink Tartan- lifestlye flagship • Hats by Bunn- relaxed, business outlook • Cokluch- shopfront/work space

  12. Allocation/ Trends • Tobe Report- companies use to predict merchandise trends • Telio fabrics- trend books, boards, right mix of fabrics for customers

  13. Conclusion • Know target customer to get right mix • US over saturated, Canada room to grow

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