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A W ell-Lighted Case

A W ell-Lighted Case. An interview with Howard Gurock - Econolite Conducted by Larry Johnson- Pacific Northern. Sponsored by . Thanks for your support. Overview of content. What constitutes a well-lighted case? Why does it matter? What do I need to know?

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A W ell-Lighted Case

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  1. A Well-Lighted Case An interview with Howard Gurock- Econolite Conducted by Larry Johnson- Pacific Northern

  2. Sponsored by Thanks for your support

  3. Overview of content • What constitutes a well-lighted case? • Why does it matter? • What do I need to know? • What is the best way to achieve one? • What will it cost? • Where can I save some money? • How do I begin? • What should I expect the end result to be?

  4. What do you consider to be a well-lighted case?

  5. What does a well-lighted case or store look like? • Description • Feeling • Effect on perceived Value of merchandise • Employee attitudes

  6. Why does it matter? .

  7. So what? • Competitiveness • Presentation improvement • Quality experience

  8. What do I need to know? .

  9. Lot’s • Which lights to use and where • Where they work best • Overhead vs. In-case

  10. What is the best way to achieve the desired result? .

  11. DIY or get professional help • What can I do myself • When do I need help

  12. What is it going to cost? .

  13. Ballpark ideas • Per case • Per foot • Per whatever

  14. How can I save some money on this? .

  15. How do I begin the process? .

  16. Call- See- Ask • Stop by the Eco-Lite booth #216 and discuss your specific needs

  17. What can I expect as a result? .

  18. What do I get outta this? • Sales Increases • Profits • Utility Savings • Employee Morale

  19. Questions, Comments, Answers

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