Elijha s promise dry soups
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Elijha’s Promise Dry Soups. Project Aim. Inexpensive and great tasting quick-cook dry soup mix produced with high quality ingredients Use Elijha’s Promise culinary staff/volunteers to produce to product Develop job skills for Elijha’s Promise clientele Profit making enterprise.

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Elijha’s Promise Dry Soups

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Elijha s promise dry soups

Elijha’s Promise Dry Soups

Project Aim

Inexpensive and great tasting quick-cook dry soup mix produced with high quality ingredientsUse Elijha’s Promise culinary staff/volunteers to produce to productDevelop job skills for Elijha’s Promise clientele Profit making enterprise


Project team members

Project Team Members

  • Kevin Battell - Research and Development

  • Linda Gavin - Business and Process Development

  • Lisanne Finstone - Executive Director, Elijha’s Promise

  • Dr. Henryk Daun - Project Information and Coordinator


Market potential

Market Potential

Consumer Survey Statistics

  • 60% of surveyed consumed this type product (dry soup).

  • Average of 8 servings/month/household (1 serving =22grams).

  • Low income population in New Brunswick New Jersey. = 11,454 people

  • Average household size = 3.23 people.


Market potential1

Market Potential

Market potential from Consumer Survey

11,454/3.23 x 0.60 x 8 x 12 x 22x10-6grams = 4.49 tons/year

Sales Potential(assuming 80% success rate in marketing effort)

11,454/3.23 x 0.60 x 8 x 12 x 22x10-6 grams x 0.80 = 3.59 tons/year

From a Realistic Point

  • Consumer survey indicates 60% would buy this product

  • Consumer survey indicates 8 servings/month

  • Assume 1% of market share

    11454/3.23 x 0.6 x 8 x 12 x 22x10-6 grams x 0.01 = .045tons/year

    0.045 tons/year x 1.0x106 lbs/ton= 45,000 lbs./year


Market potential2

Market Potential

  • Market Information Analysis


Market information analysis cont

Market Information Analysis Cont.

US statistics

  • Dry soup sales ~ 21% soup users.

  • Average annual US soup consumption/person = 10 cups (330g)

    New Brunswick statistics

  • 11,454 low income individuals(.21) = 2405 potential customers

  • 2405 potential customers(.73 lbs/year)= 1756 lbs/year

    New Jersey statistics

  • 703,000 low income individuals(.21) = 147,630 potential customers

  • 147,630 potential customers(.73 lbs/year)= 108,000 lbs/year


Profit projections

  • Cost

  • Materials

Profit Projections

  • Packaging approximately cost of materials ~ $0.40

  • Processing minimal

  • Profit ($0.20 profit margin / 4 serve pack @ $1.00 retail)

  • Customer Survey ~ $30,000 / year

  • Market analysis ~ $1171 - $72,000 / year


Prototype description

Cajun Black Bean Soup

1 serving = 33 grams

Prototype Description

Directions: add 1 part ingredients to 3 parts boiling water cover and stirring occasionally. Let stand for 7 to 10 minutes.


Usda commercial item description soup mixes dehydrated a a 20329a august 24 2000

USDA COMMERCIAL ITEM DESCRIPTIONSOUP MIXES, DEHYDRATEDA-A-20329AAugust 24, 2000

  • DEHYDRATED PRODUCT

  • REHYDRATED PRODUCT


Processing description

Processing Description

  • Identify processing and storage capacity

  • Throughput needs

  • Process area size

  • Identify Supplier

  • Price

  • Quality

  • Reliability

  • Receiving and Storage of Ingredients

  • Capacity

  • Quality Control

  • SOP

  • Packaging Mix

  • Equipment

  • Worker Training

  • SOP

  • Mixing of Ingredients

  • Equipment

  • Worker Training

  • SOP

  • Weighing-out of Ingredients

  • Equipment

  • Worker Training

  • SOP

  • Storage of Finished Product

  • Capacity

  • Quality Control

  • SOP

  • Delivery of Finished Product

  • Equipment

  • Training


Packaging considerations and shelf life

Packaging Considerations and Shelf Life

Package Options

  • Flexible Film pouch - LDPE

  • Foil pouch -- Aluminized paper

  • Ridged Container (bulk storage) - PVC

    Supplier

    LPS Industries 10 Caesar Place, Moonachie, NJ 07074

    Shelf Life(Black Beans)

  • 12 months @ 80 F


Product labeling

Product Labeling

Nutritional Facts

Serving size 33g

Calories 110 Calories from fat 7.5

% Daily Value

Total fat 1 g 1.5

Saturated Fat 0g 0

Cholesterol 0mg 0

Sodium 310mg 13

Total Carbohydrates 21g 7

Dietary Fiber 4.5g 17

Sugar 4.5g

Protein 6 g

Vitamin A 5% Vitamin C 2%

Calcium 8% Iron 10%


Product sensory evaluation

Product Sensory Evaluation

  • Objective

    Understand sensory quality of current product formulation and provide improvements

  • Results


Product sensory evaluation1

Product Sensory Evaluation

  • Comments

  • Vegetable size small, needs more uniform size

  • Greater vegetable amounts

  • Texture too thin


Recommendations to management

Recommendations to Management

“All natural and healthy truly quick-cook bean soup”

  • Continue development and refine product

  • Startup cost analysis

  • Investigate GMP’s

    Product Launch Timeline - 1 to 2 months


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