MARKETING AREA. FTMBA Core and Electives 2012-13. 2012-13 FT-MBA Marketing Curriculum. Marketing Mgmt (core). G = Global content elective; * = Experiential ‘Lab’ Course; MP = Mgmt Practice elective. Tools / Knowledge Electives. Marketing Functions. Implementation and
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FTMBA Core and Electives
G = Global content elective;
* = Experiential ‘Lab’ Course;
MP = Mgmt Practice elective
Tools / Knowledge
& Cust. Insights
Sales and Business
Strategy and CRM
New Prod Lab*
Syndicated Data Analysis (module)
(next spring 2014)
(n) denotes number of sections
G = Global content elective
Q: What should my schedule look like so I am competitive for a career in marketing?
Q: I am on the finance or consulting tracks. What marketing electives should I consider?
Fall 2012 (day)
Students develops expertise in the IMC process of planning, developing executing, evaluating and controlling the use of various promotional mix elements to effectively communicate with target audiences.
Fall ‘12 (eve) / Spring’13 (day)
Fall 2012 (day & eve)
This course counts towards the Global depth requirement.
Fall 2012 (eve)