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HIIT Retreat Group I: How to sell Quality Products of HIIT ARU? PowerPoint PPT Presentation


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HIIT Retreat Group I: Research project preparation, coordination and management of results in HIIT ARU. HIIT Retreat Group I: How to sell Quality Products of HIIT ARU?. HIIT sales channel. Three approaches: Director of Research Projects Research Themes Research Theme Research Area

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HIIT Retreat Group I: How to sell Quality Products of HIIT ARU?

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Hiit retreat group i how to sell quality products of hiit aru

HIIT RetreatGroup I:Research project preparation, coordination and management of results in HIIT ARU


Hiit retreat group i how to sell quality products of hiit aru

HIIT RetreatGroup I:How to sellQuality ProductsofHIIT ARU?


Hiit sales channel

HIIT sales channel

  • Three approaches:

    • Director of Research

    • Projects

    • Research Themes

  • Research Theme

  • Research Area

  • Tutkimusohjelma

    • All the same… …but exactly what?


Hiit organisation

HIIT Organisation

  • Acceleration, rapid expansion is now behind

  • We have not reach the plateau yet

  • Good moment to re-consider mood of operation and organisation

    • organisation having groups working on themes

    • organisation with processes having themes

  • Quality control


  • Research themes

    Research Themes

    • Each theme is defined in a white-paper

      • defines the theme and its focus

      • describes the research challenges

    • Pre-requisite: Core Project has to be located in ARU

    • Future: a number of research groups working in one thematic area

      • well-defined communication protocol must exist between themes


    Pros of research themes

    Pros of research themes

    • Prevents

      • HIIT internal ’cannibalism’

      • competition with

        • BRU

        • HUT

        • University of Helsinki

    • Makes it easier to

      • understand structure of HIIT

        • contact points

      • approach HIIT

        • post-docs


    Hiit role

    HIIT Role

    • To see further in time and

    • Have global understanding

      • Companies do not have resources to do this

    • Contact to talent of current and emerging tech

    • Large variety of experts to discuss with

      • about future scenarios

      • enterprise time-span / research time-span

    • To create a shared understanding of the big picture of the future

      • Single non-optimal success of a project is not a threat


    Hiit quality and brand

    HIIT Quality and Brand

    • Internal

    • All research projects will get funded

    • External

    • HIIT research project

      • is a precious and scarce resource

      • HIIT watermark: proof-of-quality in itself


    Proposal

    Proposal

    • HIIT’s strategy is implemented in a number research themes

    • Theme time frame is 3-5 years

    • Themes have projects

    • Projects have life-span of 0,5-2 years

    • There’s a senior leader for each of the theme

    • The round table of theme leaders

      • HIIT strategy for a specific research program (NETS/FENIX)

      • How projects differ from each other (sales-wise)


    Proposal1

    Proposal

    • More flexibility inside themes

      • Currently: project centric resource management

      • Resource roaming inside themes

    • Budget for research themes

      • HUT, UH

      • Companies

        • the original idea of HIIT

      • Helsinki Area Innovation Funding?


    Proposal roles in sales

    Proposal: Roles in sales

    • Director of Research

      • Head of sales, as well

    • Research Theme Leaders

    • Coordinator / Suunnittelija

      • Sales skills: ‘HIIT show’ or ‘Theme show’

      • Controls ‘sales tool-box’ of HIIT

      • Less pressure for project managers

    • Project Manager

    • Researcher


    Proposal research deliverable templates

    Proposal: research deliverable templates

    • Set of pre-defined deliverables

    • Research work results are defined as products

    • Project picks up the most suitable ones

    • Scientific papers, software, IPR, seminars

      …are results of…

    • more or less painful experience

    • How to deliver experience to companies

      • research Values and industrial Values

      • Technical Report vs. Business Report


    Proposal possible products

    Proposal: possible products

    • Seminar – for a number of companies

    • Demo Day – exhibition like

    • Workshop

      • Company visit (company might give the subject inside the research subject)

    • Team work

      • Discussion and case exercises with one partner

    • HIIT Game

      • Scenario-based, business tournament with one partner


    Group 1 thanks for your attention

    Group 1 thanks for Your attention


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