1 / 14

HIIT Retreat Group I: How to sell Quality Products of HIIT ARU?

HIIT Retreat Group I: Research project preparation, coordination and management of results in HIIT ARU. HIIT Retreat Group I: How to sell Quality Products of HIIT ARU?. HIIT sales channel . Three approaches: Director of Research Projects Research Themes Research Theme Research Area

armand-dyer
Download Presentation

HIIT Retreat Group I: How to sell Quality Products of HIIT ARU?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. HIIT RetreatGroup I:Research project preparation, coordination and management of results in HIIT ARU

  2. HIIT RetreatGroup I:How to sellQuality ProductsofHIIT ARU?

  3. HIIT sales channel • Three approaches: • Director of Research • Projects • Research Themes • Research Theme • Research Area • Tutkimusohjelma • All the same… …but exactly what?

  4. HIIT Organisation • Acceleration, rapid expansion is now behind • We have not reach the plateau yet • Good moment to re-consider mood of operation and organisation • organisation having groups working on themes • organisation with processes having themes • Quality control

  5. Research Themes • Each theme is defined in a white-paper • defines the theme and its focus • describes the research challenges • Pre-requisite: Core Project has to be located in ARU • Future: a number of research groups working in one thematic area • well-defined communication protocol must exist between themes

  6. Pros of research themes • Prevents • HIIT internal ’cannibalism’ • competition with • BRU • HUT • University of Helsinki • Makes it easier to • understand structure of HIIT • contact points • approach HIIT • post-docs

  7. HIIT Role • To see further in time and • Have global understanding • Companies do not have resources to do this • Contact to talent of current and emerging tech • Large variety of experts to discuss with • about future scenarios • enterprise time-span / research time-span • To create a shared understanding of the big picture of the future • Single non-optimal success of a project is not a threat

  8. HIIT Quality and Brand • Internal • All research projects will get funded • External • HIIT research project • is a precious and scarce resource • HIIT watermark: proof-of-quality in itself

  9. Proposal • HIIT’s strategy is implemented in a number research themes • Theme time frame is 3-5 years • Themes have projects • Projects have life-span of 0,5-2 years • There’s a senior leader for each of the theme • The round table of theme leaders • HIIT strategy for a specific research program (NETS/FENIX) • How projects differ from each other (sales-wise)

  10. Proposal • More flexibility inside themes • Currently: project centric resource management • Resource roaming inside themes • Budget for research themes • HUT, UH • Companies • the original idea of HIIT • Helsinki Area Innovation Funding?

  11. Proposal: Roles in sales • Director of Research • Head of sales, as well • Research Theme Leaders • Coordinator / Suunnittelija • Sales skills: ‘HIIT show’ or ‘Theme show’ • Controls ‘sales tool-box’ of HIIT • Less pressure for project managers • Project Manager • Researcher

  12. Proposal: research deliverable templates • Set of pre-defined deliverables • Research work results are defined as products • Project picks up the most suitable ones • Scientific papers, software, IPR, seminars …are results of… • more or less painful experience • How to deliver experience to companies • research Values and industrial Values • Technical Report vs. Business Report

  13. Proposal: possible products • Seminar – for a number of companies • Demo Day – exhibition like • Workshop • Company visit (company might give the subject inside the research subject) • Team work • Discussion and case exercises with one partner • HIIT Game • Scenario-based, business tournament with one partner

  14. Group 1 thanks for Your attention

More Related