How does this make you feel?

1. How does this make you feel? Does this infomercial make you want to purchase this product or stay away from it? Be honest! https://www.youtube.com/watch?v=2xZp-GLMMJ0

2. Advertisement 101 • Advertising is a multi-billion dollar industry • One main goal: persuading people to buy products • An enormous amount of time and effort to figure out the best strategies for getting you to do exactly what they want • Consumers need to understand these techniques to buy smart

3. Advertisement 101 • Advertisements aren't put together haphazardly! • Advertisers carefully choose techniques to persuade audiences • They are selling is a lifestyle, or an image, rather than the product • These are some of the most popular, and effective, techniques...

4. Excitement - who could ever have imagined that food could be so much fun? One bite of a snack food and you're surfing in California, or soaring on your skateboard! Excitement can come in many different forms! • Family Fun • Ideal for Kids Family Fun is exciting for all and brings families together like nothing else can!! Open a Coke & enjoy an instant party! Ideal for Kids is meant to look like you want your kids to be...Happy and fitting in!

5. Star Power - your favorite sports star or celebrity is telling you that their product is the best! You listen...but they get paid!! $$$$$$$ What? Bieber, LeBron, and Rihanna think it is cool? Then it must be! Sold!!!

6. Bandwagon - join the crowd! Don't be left out! Everyone is buying the latest products: aren't you? Avant Garde: Suggests that their product puts you before the rest. But hurry, you want to be the first to buy!!!! VS.

7. Put Downs - are when you put down your competition's product to make your own product seem better.

8. Facts and Figures - are when you use facts and statistics to enhance your product's credibility.

9. Repetition - advertisers hope that if you see a product, or hear its name over and over again, you will be more likely to buy it. Sometimes the same commercial will be repeated over and over again. Who doesn’t know this song?

10. Weasel Words - by law, advertisers have to tell the truth, but sometimes, they use words that can mislead viewers. *Look for words in commercials like: "Part of..." "The taste of real..." "Natural..." "New, better tasting....." "Because we care..." There are hundreds of these deceptive sayings - how many more can you think of? Omission - is where advertisers don't give you the full story about their product. For example, when a Pop Tart claims to be "part" of a healthy breakfast, it doesn't mention that the breakfast might still be healthy whether this product is there or not. Look for the fine print!

11. Are You Cool Enough? - this is when advertisers try to convince you that if you don't use their products, you are a nerd. This includes SNOB APPEAL Only for the rich and famous!

12. But what about the Plain Follks? - No worries! They have techniques for you too! Good ol’ American families! For those moms (they do most of the shopping…)

13. Magic Ingredients -This suggests the product includes some almost miraculous discovery that makes the product exceptionally effective. No diet or excercise needed? Sold!

14. This can also be SIMPLE SOLUTIONS: One easy step to get rid of all your problems! New hair! Even in the pool! I am in love, living life, & everything is perfect! Girls can run their fingers through my hair...bliss!

15. Bribery- Bribery seems to give a desirable extra something.  We humans tend to be greedy.

16. The question to ask yourself is... How does understanding the different ad techniques make you a better/smarter consumer?

17. Your homework is the following: • Watch t.v. & look for advertisements • Find two different types • Describe the type of advertisement techniques they used! • Decide which type is your favorite!

18. Day 2

19. The market is flooded with products. Before making a big purchase, what do you do to make sure you are buying the best product for you and not wasting your money?

20. Comparison Shopping What is it? • Before making a purchase, you compare products to find the one that best meets your needs, purposes, and budget.

21. Comparison Shopping Why is it smart to do? • helps you get a quality product at a reasonable price • helps you find the product that fits your specific needs • helps make sure you’re buying a safe product

22. Comparison Shopping How do I do it? • narrow your focus to 2-3 products • consult many sources to help you learn the nitty-gritty facts of each product • read/watch reviews -- everyday people sharing their objective opinions can be helpful • think about the features most important to you and choose the one that will give you what you want most from the product

24. Product Comparison: Headphones Side by side comparison of headphones http://versus.com/en/audio-technica-ath-m50x-vs-beats-by-dre-pro Side by side objective comparison http://www.crutchfield.com/S-FyLpQpWDn27/compare_835BEATST_901M50X/Beats-by-Dr-Dre-Studio-2-0-vs-Audio-Technica-ATH-M50x.html Audio Technica Amazon Reviews http://www.amazon.com/Audio-Technica-ATH-M50x-Professional-Monitor-Headphones/dp/B00HVLUR86/ref=sr_1_1?ie=UTF8&qid=1428438334&sr=8-1&keywords=Audio-Technica-ATH-M50x Beats Amazon Review http://www.amazon.com/Beats-Studio-2-0-OverEar-Headphone/dp/B00E9262IE/ref=sr_1_1?ie=UTF8&qid=1428438477&sr=8-1&keywords=Beats+by+Dr.+Dre+Studio

25. Day 3 and 4

26. Budget 101 • Part of being a smart consumer is knowing what you can and can’t afford. A budget helps you determine this. • Budget = a plan for spending and saving money • You always want to make sure your expenses do NOT equal more than your income each month. • Complete the budgeting worksheet to determine your budget.

27. Product Comparison with Budget in Mind • Smart consumers always try to find the most reasonable price. Why spend more money than you need to? • Use the following tips to help you with your price comparison today: • consult different sources to find best price • find average price -- don’t bother with anything too high, and be wary of productspriced well below the norm • only purchase from reputable stores or websites

28. Day 6-10

29. Advertising Project • You will be given a product category. • You will choose a team of 2 or 3. • You will create a product that connects to your given category and develop an advertisement for your product in hopes of selling it to the class • Your advertisement will use one of the techniques learned • You will have to present all of this to your class

30. Daily Tasks • You will be given a task to complete daily • You will meet with me to make sure your task has been completed in full • You will have computers available to you daily, and coloring/drawing materials available as well • You will NOT have poster boards available to you

31. Due Dates and Grading • You will have until Friday, April 17, 2015 to work in class AND at home • It is your team’s responsibility to have the project completed on time! • you will begin presenting the week of April 20th! • I will have a rubric to score each group • Each student will evaluate the teams during presentations and decide which product they will buy

32. Competition • 1 other group will have the same category as you- You will have to sell more than them! • Your product must either be in 3D form (Actual product) OR you must have a visual diagram (complete with labels and different viewpoints) • You will be presenting to the class as if they are the board of a major company and you NEED them to endorse your product!

33. Front View Back View Side View Heat Exhaust Air Intake Cool Temp Button Power Switch Stand

34. Rules • You must be prepared- Lateness will look bad to the board! • You must be dressed appropriately- No sweats or messy hair! • You only have 5-8 minutes • You will be evaluated by me AND your peers Example: https://www.youtube.com/watch?v=Eu3kJIkpwaw

35. Categories • Athletic Shoe • Energy Drink • Tablet • Hand Sanitizer • Chapstick • Coat • Sunglasses • Candy • Gum

36. Requirements • Product Name • Product Slogan • Product Logo • Advertisement technique • Advertisement • Price • Audience • Who would you sell to? • Where would you sell the product? • Where would your advertisements be shown?

37. Visual Requirements • Actual Product must be created • OR • Visual diagram (labeled) • Posterboard or PPT visual while you present

38. A little Something Extra • Create an actual advertisement commercial! • 30 seconds • Using your chosen advertisement technique • Video • Will show to the class during the presentation! • Not a requirement! But yes, worth extra points!

39. Slogan Symbol/logo Actual Product “Tired? Stressed? Overwhelmed with work? Monster Energy drink is proven to increase your energy by 60%. Try it today and feel rejuvenated!”

40. Slogan Symbol/logo McDonalds Actual Product “I’m lovin’ it. What else is there to say? McDonald’s meals are the best around. Whether it’s breakfast, lunch, or dinner, the golden arches never fail at filling me up!”

41. Symbol/logo Slogan “Some say the best things in life are free, but I disagree. You haven’t had heaven until you’ve tried M&Ms peanuts! The smooth, creamy chocolate and hard crunch of the peanut is a perfect treat for any occasion!” Actual Product

42. List of Slogans and Companies • "Do the Dew" • "Have it your way" • "Need a moment" • "Zoom, zoom" • "I'm loving it" • "Eat fresh" • "Open happiness" • "Let's build something together • "Refresh everything or Every generation refreshes the world" • "Drive one" • "Taste the rainbow" • "It's way better than fast food" • "A simpler way to ship" • "Moving forward" • "It's good to play together"