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Nadya Iotova Adult Services Librarian, Katie Wheeler Library Literary Orange 2011 Publicity Committee Chair

Nadya Iotova Adult Services Librarian, Katie Wheeler Library Literary Orange 2011 Publicity Committee Chair. OC Public Libraries Literary Orange Engage. Joint venture of OC Public Libraries and UC Irvine Libraries The domain controlled by OC Public Libraries

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Nadya Iotova Adult Services Librarian, Katie Wheeler Library Literary Orange 2011 Publicity Committee Chair

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  1. Nadya Iotova Adult Services Librarian, Katie Wheeler Library Literary Orange 2011 Publicity Committee Chair OC Public LibrariesLiterary OrangeEngage

  2. Joint venture of OC Public Libraries and UC Irvine Libraries • The domain controlled by OC Public Libraries • In-house Publicity from the 4th Literary Orange

  3. Literary Orange Publicity 2010 • Goals: • Increase awareness for LO 2010 • Increase the number of paying participants at Lit Orange 2010 Note: Participants strongly vary by age from aging people to an increasing number of students (different level of computer savviness). • Objectives: • Maintain an updated informative and attractive website • Promote LO online • Obtain press coverage in local newspapers, magazines, radio, and TV • Attract past participants • Increase number of 1st time participants

  4. LiteraryOrange.org Engage • Currently: • No links to the Literary Orange YouTube Channel or Facebook. • No bookmarking options.

  5. Literary Orange Facebook • Established as Group • Creator: Laura Hearn Branch Manager OCPL Brea Branch • 2 Admins • 38 members

  6. Facebook Literary Orange - Wall

  7. Facebook Literary Orange - Wall Link to YouTube

  8. Facebook Literary Orange - Settings Non-admins can write on the wall

  9. Facebook Literary Orange - Info

  10. Facebook Literary Orange - Photos

  11. Facebook – “Events” on the Group Site Invite Guests option

  12. Facebook – “Events” on Personal Accounts Select Guests to Invite not used

  13. Facebook – Postings on Other Groups Sites

  14. Use of Social Media by Authors • Posting of Literary Orange on their personal websites, blogs, and Facebook – included in the Commitment letter to the authors • 2 months before event letter sent to all authors to post on their websites/blogs/FB/GoodReads and on literary blogs (The Mark on the Wall, etc.) • 1 month before Literary Orange 2010 eight (8) authors had posted info on their websites/blogs • No info available if postings on their FB

  15. Blogs of Literary Orange Authors

  16. Post-event April 2010: Blogs of Moderators • Current • Sunday, October 24, 2010: • Literary Orange 2011 Website Up! 1 comment Kristin Laughtin, Literary Orange moderator http://kristinlaughtin.blogspot.com/

  17. YouTube Literary Orange Channel

  18. YouTube Literary Orange Channel Link to Literary Orange website

  19. YouTube Literary Orange Channel –15 videos and their views

  20. Measuring Evaluation Forms 2010: “How did you hear about Literary Orange?” • Library - 80 • Website - 15 • Email - 18 • YouTube - 0 • Facebook – 3 • Friend – 41 • Other - 26 “Other”: • UCI Bookstore • Writers on Writing (radio program of an author) • PenOnFire (blog of an author) • Maile Meloy’s website (author) • KUCI • Book group • Previous attendee • Etc.

  21. Measuring: Google Analytics

  22. metadata No referrals from Facebook.com or YouTube.com

  23. Thank you. Nadya Iotova Nadejda.Iotova@occr.ocgov.com Suggestions and Comments always appreciated. http://www.youtube.com/watch?v=405EIFTDjhQ

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