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E Commerce: Sales and Marketing Transition your Traditional Business to Social Media or… are you on the train or the pla

E Commerce: Sales and Marketing Transition your Traditional Business to Social Media or… are you on the train or the platform. Presented by: Devona E. G. Williams, Ph.D. President/CEO Goeins -Williams Associates, Inc. Performance Consulting. What is a traditional business?.

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E Commerce: Sales and Marketing Transition your Traditional Business to Social Media or… are you on the train or the pla

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  1. E Commerce: Sales and MarketingTransition your Traditional Business to Social Media or…are you on the train or the platform Presented by: Devona E. G. Williams, Ph.D. President/CEO Goeins-Williams Associates, Inc. Performance Consulting

  2. What is a traditional business? www.goeinswilliams.com

  3. www.goeinswilliams.com

  4. www.goeinswilliams.com

  5. www.goeinswilliams.com

  6. www.goeinswilliams.com

  7. www.goeinswilliams.com

  8. GWA On Board Strategies Made the decision to get on board Identified what I didn’t know Attended 3 critical seminars: SBTC, Inscape, NSA Developed a social media plan Aggressive implementation 30 days! Faced my own fears www.goeinswilliams.com

  9. Weekly Benefits Increased exposure More business referrals “I like what you are doing in the community” – goodwill “In-boxing” to contract for work • Profiles on LinkedIn, Twitter, Face Book • Fan Page on Facebook, Business Page on LinkedIn • You Tube • 2 Blog sites • 2 Websites and Expert site integrated with social media links • Regular posting, commenting, responding, updates • 8 hours/week What I am doing now www.goeinswilliams.com

  10. Number one benefit is business exposure or brand awareness followed by increased traffic • How much time to devote? Between 6 and 15 hours a week. 30% outsource this function. • When will you see results? About 6 months Facts and Figures to Help you Get on Board www.goeinswilliams.com

  11. SBA reports only 24% of small businesses have integrated social media in a structured way into their business marketing Find out where your customers are, start small, and, as you learn, grow out from there SBA Resources: http://goo.gl/6kED5 Where to Start www.goeinswilliams.com

  12. Start with a strategy • Add specific targets • Determine what accounts to follow • Decide on content or focus • Obtain alerts on mentions, discussions to help you • Determine when and how to reach out • Metrics and milestones Social Marketing Plan www.goeinswilliams.com

  13. Social marketing is customer engagement Social marketing helps you be top of mind Online expertise increases influence Be concise Be real What does your online presence say about your business? Share –people like stories Involve – ask, engage, survey Interact – comment, thank, recognize Promote 10 Things I Learned www.goeinswilliams.com

  14. Identify your barriers to moving forward • Educate yourself • Start small • Write a plan and integrate it with your business Your on Board Strategies to transition your business www.goeinswilliams.com

  15. Thank youKeep in Touch:website: www.goeinswilliams.comEmail: info@goeinswilliams.comTwitter: #intentionalconsLinkedIn: www.linkedin.com/company/goeins-williams-associates-inc.Facebook: www.facebook.com/GoeinsWilliamsAssocsBlog:www.TheIntentionalConsultant.com www.goeinswilliams.com

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