We have an app for that! OLA Super Conference Session 429 February 3, 2011 Tom Bentley, Brantford Public Library tbentley@brantford.library.on - PowerPoint PPT Presentation

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We have an app for that! OLA Super Conference Session 429 February 3, 2011 Tom Bentley, Brantford Public Library tbentley@brantford.library.on.ca. Good morning. Selection Development Features Marketing & Monitoring. Raising apps for fun and profit !. Selection.

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We have an app for that! OLA Super Conference Session 429 February 3, 2011 Tom Bentley, Brantford Public Library tbentley@brantford.library.on

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We have an app for that!

OLA Super Conference

Session 429

February 3, 2011

Tom Bentley, Brantford Public Library

tbentley@brantford.library.on.ca

Good

morning


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Selection

Development

Features

Marketing & Monitoring

Raising apps

for fun and

profit !


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Selection

BPL’s STRATEGIC PLAN

“Enhance the customer experience through service transformation”

“Enhance the user experience by offering an array of integrated electronic resources”

“Broaden self-serve options for customers”

It’s all

part of

the plan…


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BPL Technology Plan

SOLS webinar on mobile apps in April 2010

Boopsie offered discount to participants

SOLS grant to cover cost of installation ($1,000)

Seattle & Santa Clara launched Boopsie apps to good reviews

So many

apps, so

little money


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Selected Boopsie

BPL’s Strategic Plan

Discounts from Boopsie & SOLS grant

App works on Blackberry, Android & iPhone/iTouch

2500 WLU Brantford students

Good reviews


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DEVELOPMENT

Cloud based process

Created Google Docs account to enter, share and edit information between BPL and Boopsie

Cloudy

with a

chance

of apps


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Cloud based process

Created Google Docs account to input

Cloudy

with a

chance of

apps


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Horizon utility used to upload catalogue via FTP to BPL’s external web server

Entire catalogue uploaded weekly

Some catalogue records required clean-up

Utility caused crashes

Crashes

are

app-alling


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Create graphics

Graphics for the app: icons, banners, splash image, iTunes Store image

Graphics for app channels: catalogue, hours, location,events, Twitter, Facebook, etc.

Caution:

Graphic

images!


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Caution:

Graphic

images!


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Write promotional copy

Name your app:

10-12 characters

Blackberry/Android promo copy: 80 characters

Blackberry/Android descriptive copy: 325 characters

iTunes App Store copy: 4,000 characters

To app,

or not

to app…


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Caution:

Graphic

images!


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Caution:

Graphic

images!


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Final Testing & Launch

Boopsie tested app to ensure features worked

Boopsie submitted app to app stores

BPL to Go soft launch in November 2010


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features

Smart prefix search

Library account

Hours & location

Events calendar

Social media links

Stylin’

&

Profilin’


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nh + wi = Wii NHL Slapshot

de + e-b = Dewey the library cat e-book

ju + bi + co = Justin Bieber compact disc

si + tr + pa + dv = Sisterhood of the Traveling Pants DVD

I’d like to buy a

vowel


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MARKETING & MONITORING

One to one contact

Press release

BPL Cover to Cover newsletter

BPL web page

BPL social media


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BPL to Go Usage Nov./Dec. 2010


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bpltogo.boopsie.com


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Nancy Wolf

Manager of I.T.

nwolf@brantford.library.on.ca

Paula Thomlison

Manager of Marketing

pthomlison@brantford.library.on.ca

Lita Barrie

CEO, Grimsby Public Library

lbarrie@town.grimsby.on.ca

For more

info….


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Questions?

Thank

You!


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