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We have an app for that! OLA Super Conference Session 429 February 3, 2011 Tom Bentley, Brantford Public Library [email protected]

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We have an app for that! OLA Super Conference Session 429 February 3, 2011 Tom Bentley, Brantford Public Library [email protected] Good morning. Selection Development Features Marketing & Monitoring. Raising apps for fun and profit !. Selection.

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Presentation Transcript
slide1

We have an app for that!

OLA Super Conference

Session 429

February 3, 2011

Tom Bentley, Brantford Public Library

[email protected]

Good

morning

selection development features marketing monitoring
Selection

Development

Features

Marketing & Monitoring

Raising apps

for fun and

profit !

selection

Selection

BPL’s STRATEGIC PLAN

“Enhance the customer experience through service transformation”

“Enhance the user experience by offering an array of integrated electronic resources”

“Broaden self-serve options for customers”

It’s all

part of

the plan…

slide4

BPL Technology Plan

SOLS webinar on mobile apps in April 2010

Boopsie offered discount to participants

SOLS grant to cover cost of installation ($1,000)

Seattle & Santa Clara launched Boopsie apps to good reviews

So many

apps, so

little money

slide5

Selected Boopsie

BPL’s Strategic Plan

Discounts from Boopsie & SOLS grant

App works on Blackberry, Android & iPhone/iTouch

2500 WLU Brantford students

Good reviews

development

DEVELOPMENT

Cloud based process

Created Google Docs account to enter, share and edit information between BPL and Boopsie

Cloudy

with a

chance

of apps

cloud based process created google docs account to input
Cloud based process

Created Google Docs account to input

Cloudy

with a

chance of

apps

slide8

Horizon utility used to upload catalogue via FTP to BPL’s external web server

Entire catalogue uploaded weekly

Some catalogue records required clean-up

Utility caused crashes

Crashes

are

app-alling

slide9

Create graphics

Graphics for the app: icons, banners, splash image, iTunes Store image

Graphics for app channels: catalogue, hours, location,events, Twitter, Facebook, etc.

Caution:

Graphic

images!

slide10

Caution:

Graphic

images!

slide11

Write promotional copy

Name your app:

10-12 characters

Blackberry/Android promo copy: 80 characters

Blackberry/Android descriptive copy: 325 characters

iTunes App Store copy: 4,000 characters

To app,

or not

to app…

slide12

Caution:

Graphic

images!

slide13

Caution:

Graphic

images!

slide14

Final Testing & Launch

Boopsie tested app to ensure features worked

Boopsie submitted app to app stores

BPL to Go soft launch in November 2010

features

features

Smart prefix search

Library account

Hours & location

Events calendar

Social media links

Stylin’

&

Profilin’

slide19

nh + wi = Wii NHL Slapshot

de + e-b = Dewey the library cat e-book

ju + bi + co = Justin Bieber compact disc

si + tr + pa + dv = Sisterhood of the Traveling Pants DVD

I’d like to buy a

vowel

marketing monitoring

MARKETING & MONITORING

One to one contact

Press release

BPL Cover to Cover newsletter

BPL web page

BPL social media

slide33

Nancy Wolf

Manager of I.T.

[email protected]

Paula Thomlison

Manager of Marketing

[email protected]

Lita Barrie

CEO, Grimsby Public Library

[email protected]

For more

info….

questions
Questions?

Thank

You!

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