International Tour Operator Management Part II. Market Research and customer behaviour . Forecasting models in tourism. Forecasting is very necessary in tourism Rational decision cannot be taken with forecast about trends Risk of management mistakes is high in tourism because
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Brand-adequate Quality: Dependance on externalserviceproviders
Increasingtransparencyofoffersfromcompetitors / directsales
Dependance on destinationmarketing - Necessitiyofcooperation
Cost plus Pricing
Commission on sales (basic, special, volume-based, target-based)
Incentivesfor individual sellers
Payment ofcreditcardcosts etc.