gs1 mobile com intro update
Download
Skip this Video
Download Presentation
GS1 Mobile Com Intro & Update

Loading in 2 Seconds...

play fullscreen
1 / 37

GS1 Mobile Com - PowerPoint PPT Presentation


  • 424 Views
  • Uploaded on

GS1 Mobile Com Intro & Update. September 2008. How to use these slides. These slides give background information and current status about the GS1 Mobile Com initiative: Slides 4 – 11: GS1 and Mobile Commerce: why is GS1 involved in Mobile Commerce?

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'GS1 Mobile Com ' - arleen


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
how to use these slides
How to use these slides
  • These slides give background information and current status about the GS1 Mobile Com initiative:
    • Slides 4 – 11: GS1 and Mobile Commerce: why is GS1 involved in Mobile Commerce?
    • Slides 12 – 27: GS1 Mobile Com Group: what are the activities and achievements of the group?
    • Slides 28 – 37: Extended Packaging: what is the Extended Packaging Project
  • Outcomes
    • Get you up to speed on GS1 Mobile Com
    • Engage you in activities moving forward
get involved
Get involved!
  • GS1 is looking for participation from manufacturers, retailers, mobile operators and handset manufacturers
  • Join the GS1 Mobile Com group to participate in defining interoperable solutions to connect your business with consumers
  • To get involved contact Joe Horwood at [email protected] or at +32 473 33 47 85
gs1 and mobile commerce

GS1 and Mobile Commerce

Why is GS1 involved in Mobile Commerce?

how did this start
How did this start?

Two trends:

Changing technology possibilities

Changing consumer needs

changing technology possibilities
Changing technology possibilities

Mobile phones can read bar codes (and RFID tags)

Mobile phones can connect to the internet

changing consumer needs
Changing consumer needs

Less easy to target using traditional means

Less willing to be targeted by traditional means

More willing to trust peers that organisations

Increased channels to get information

evolution of proprietary tools and lack of standards make it more complex and costly
Evolution of proprietary tools and lack of standards make it more complex and costly

N

E

T

W

O

R

K

P

R

O

V

I

D

E

R

S

Mobile

Portals

S

E

R

V

I

C

E

S

&

C

O

N

T

E

N

T

I

D

E

N

T

I

F

I

C

A

T

I

O

N

M

O

B

I

L

E

D

E

V

I

C

E

S

Agencies

& Providers

Company

Portals &

Services

RFID Tag

gs1 can help
GS1 can help

GS1 is well placed to facilitate process of standards development and guidelines

GS1 has over 30 years of experience in standards development and supporting implementation

GS1 understands the value chain

GS1 knows how to manage communities of users to create open standards that benefit all

gs1 an overview
GS1: an overview

30 years of experience

Over 100 local offices representing all points in the supply chain

Over a million companies doing business across145 countries

Over 20 represented sectors (FMCG, healthcare, transport, defence…)

Over 5billion transactions a day

A fully integrated global organisation, GS1 was formed in early 2005 from the joining of EAN International and the Uniform Code Council (UCC).

GS1 is the most widely used

supply chain standards system in the world.

gs1 a broad portfolio
GS1: a broad portfolio

Global standards for automatic identification

Rapid and accurate item, asset or location identification

Global standards for electronic business messaging

Rapid, efficient & accurate business data exchange

The environment for global data synchronisation

Standardised, reliable data for effective business transactions

Global standards for RFID-based identification

More accurate, immediate and cost effective visibility of information

gs1 mobile com group

GS1 Mobile Com Group

What are the activities and achievements of the group?

gs1 mobile com group13
GS1 Mobile Com Group

The GS1 Mobile Com Group is a global forum with all stakeholders interested in understanding theopportunities of using mobile devices in the supply and demand chain and in providing anopen infrastructure and standards to support innovations in this area.

Scope

Business to Consumer applications

Business to Business applications

Reading bar-codes (1D and 2D) and RFID with mobile phones

Collecting and accessing structured data with mobile phones

Global

building the market place
Building the market place

Understand the business cases

Provide an open infrastructure

Simple

Neutral

Cost effective

Create momentum

Managing the community

Support innovation

Pervasiveness of the technology

Facilitate user adoption

Information and education

Support implementation

Manage the impact (packaging, consumers…)

gs1 mobile com group participants
GS1 Mobile Com Group participants

Manufacturers

Retailers

Wholesalers/distributors

Handset suppliers

Mobile network operators

Solution providers

Regulators

Research centers

GS1 Member Organisations

gs1 mobile com workgroup
GS1 Mobile Com Workgroup

Retailers

Ahold

Carrefour

Markant

Maxima

Metro

Migros

Rewe

Wegman’s

Manufacturers

3M

Ajinomoto

J&J Consumer

Kao

Kraft

Loréal

Merck

Nestlé

P&G

Smuckers

Unilever

Mobile Industry

Ericsson

Motorola

Nokia

Orange

MMA

GSMA

guiding principles
Guiding principles

Make it simple to use for the consumer

Integrate barcodes and RFID reading as a usual function in mobile phones

Ensure users and the industry business requirements are taken into account by providers and handset suppliers

Minimize the cost of technical investment

Ensure standards for key identifiers, bar-codes, RFID and data exchange are available for all stakeholders in mobile commerce

achievements
Achievements

Kick-off - June 2007

Physical Meeting Tokyo - November 2007

White Paper Publication - February 2008

Launch Extended Packaging Workgroup – June 2008

www.gs1.org/mobile/

6 key business applications
6 key business applications

Extended Packaging

Digital Content Purchase & Delivery

Mobile Coupons

Authentication

Re-ordering (Mobile EDI)

Mobile Self-scanning

generic scenario
Generic scenario

GEPIRGDSN

ONS

GDSN

EPCIS

GS1 BarCodes + EPC tags

GS1 XML messaging

GS1 ID Keys

white paper recommendations technical
White Paper recommendations: Technical
  • Use GS1 keys to identify objects
  • Encode GS1 keys in bar codes and RFID tags
  • Use existing bar codes on products as an entry point for product information
  • Mobile phones should be able to read 1d and 2d bar codes out of the box
  • Mobile phones should be able to read EPC RFID tags on products
  • When building systems to support mobile technologies, companies should use existing infrastructure to link to product information and added value services.
white paper recommendations non technical
White Paper recommendations: Non-technical
  • The industry should …
  • Focus on the six business applications defined in the White Paper
  • Ensure clear consumer information
  • Ensure that legal aspects are well-researched
what s happening today
What’s happening today?

Focus on Extended Packaging

Detailed business requirements gathering

Subgroups established to support project

Awareness-raising amongst core stakeholders

On-boarding of existing users of GS1 standards

Outreach to mobile industry

Partnerships with industry associations

gs1 mobile com subgroups i
GS1 Mobile Com subgroups I
  • Extended PackagingGuidelines and pilot developed for extended packaging business application. Leader: Vanderlei Santos (Nestlé).
    • ID and Data Carriers – bar codesGS1 standards are used for mobile enabled 1D and 2D barcodes. Leader: Cédric Houlette (GS1 France).
    • Information PoolsGS1 Data Pools and messaging standards are leveraged to the maximum for product information. Leader: Antonio Salto (Kraft).
    • POS In-store services and POS systems are able to read GS1 barcodes and EPCglobal RFID tags from mobile phones. Leader: Olivier Raynal (Carrefour).
    • Consumer Behaviour Get consumer insight and market trends information to group. Leader: Jean Berberich (P&G)
gs1 mobile com subgroups ii
GS1 Mobile Com subgroups II
  • Support groups
    • Handsets/OperatorsAll handsets worldwide read GS1 barcodes and EPCglobal RFID tags.Leader: Khurram Hamid (P&G).
    • Communications Communicate effectively about activities of group Leader: Kerstin Nettekoven (BT)
  • Groups not currently active
    • IDs and Data Carriers – RFIDGS1 standards are used for mobile enabled RFID Leader: Dipan Anarkat (GS1 Global Office)
    • Payment Mobile payment providers are aware that GS1 standards exist and can be used. Leader: Vanderlei Santos, Nestlé.
slide27

Principles:

  • Interoperability
  • Consumer privacy

GS1 Mobile Com subgroups:alternate view

Main Business App 08/09

ExtendedPackaging

Not currently active

RFID

Support Extended Packaging 08/09

ID + DataCarrier Barcodes

Payment

Information pools /Hubs / Messaging / Content Providers

GS1

Mobile

Com

POS

Equipment

Outreach

Communication /

PR / Education

Consumer

behaviour

Handset & Operators

what is extended packaging

Product

Consumer

NetworkProvider

InformationProvider

What is Extended Packaging
  • Key concept: consumers access additional informationabout products through their mobile phone
  • Background information: GS1 Mobile Com White Paper (www.gs1.org/mobile/) pages 24 - 27.
a typical consumer
A typical consumer

This product contains no allergens

Is this product safe?

Trust

Will this product be what I expect?

This is what the product will be like

Trial

Am I paying the right price?

There’s a reduction available

Value

in scope
In scope
  • * Product packaging (identifiers used, barcode symbols used, print quality, symbol placement)
  • * Consumer experience (product interaction, information retrieval and display on mobile phone)
  • * Information exchange (end-consumer request details (geography/location, demography, context, data exchange protocols)
  • * Information storage (product information types, granularity (unique products, classes of products), other relevant information related to the product (recipes, first-aid etc.), brand information, localization/internationalization)
out of scope
Out of scope
  • Mobile couponing
  • Product authentication
  • Text to audio
  • Services
  • Location-based services
  • Security
types of information that could be delivered by extended packaging i
Types of information that could be delivered by extended packaging I
  • Certification/Compliance
  • Organic
  • Ingredients
  • Source/Origin
  • Kosher/Halal
  • Carbon/Environment
  • Ethical/Fair Trade
  • Traceability
  • Counterfeit/Authentication
  • Health/Wellness
  • Allergens
  • Nutrition
  • Poison
  • Compatibility
  • Target (e.g. children under 2)
  • Advice/Guidelines/Coaching
  • How to use
  • Recipes
  • Recycling
  • Recommendations
  • Best usage reminders (e.g. take every 3 hours)
  • Services
  • Customer satisfaction
  • Guarantee/Warranty
  • Customer Service
  • Loyalty
  • Where to buy
  • How to find in store
  • Community
  • Who is using
  • Also bought
  • Opinions/Ratings
  • Reviews
  • Price comparison
  • Budgeting
  • Feature comparison
  • Conversions (metric/imperial)
  • Other
  • Games
  • Promotions
  • Accessibility (e.g. blind)
  • Personalized vs. generic
  • Before/during/after sales
  • Delivery method: video / audio / text
types of information that could be delivered by extended packaging ii
Types of information that could be delivered by extended packaging II
  • Packaging Type
  • 1) Primary
  • 2) Secondary
  • 3) Pallet
  • Product type
  • 1) Raw material handling
  • 2) In Proceess Goods
  • 3) Finished goods
  • Type of information
  • Info about the item
  • 1) Ingredients/formulation
  • 2) Calories
  • 3) Where manufactured
  • 4) Value proposition
  • 5) Allergens
  • 6) GMO
  • 7) Current Promotions
  • 8) Brand essence
  • 9) Recalls
  • 10) Pricing
  • 11) Promotion
  • 12) Nutrition
  • 13) Pedigree
  • 14) Size
  • 15) In-store navigation
  • What can I do w/ the product
  • 1) How to use
  • 2) Recipes
  • 3) Cooking tips
  • 4) How to dispose
  • 5) Alternate uses
  • Lifestyle info
  • 1) Budgeting
  • 2) Health & wellness
  • 3) Party planning
  • 4) Food pairing
  • 5) Seasonal
  • 6) Cooking tips/education
  • Consumer info
  • 1) Location
  • 2) Demographics
  • 3) Preferences
  • 4)Insights
  • 5) Orders
  • Services
types of information that could be delivered by extended packaging iii
Types of information that could be delivered by extended packaging III
  • Type of content
  • 1) Local Text
  • 2) Local Picture
  • 3) Local Video
  • 4) Web text
  • 5) Web Pictures
  • 6) Web Video Streaming
  • 7) Web Video Downloaded
  • Location
  • 1) In transit
  • 2) On-shelf
  • 3) At home
  • 4) On-the-go
  • Consumer segments
  • 1) All consumers
  • 2) Specific info for specific segments
  • 3) 1-to-1 marketing
  • 4) Loyalty program participant OR not
  • 5) Heavy, medium, or light user
  • Delivery method for mobile
extended packaging timeline
Extended Packaging Timeline

Final Guideline + Pilot report + gap analysis + next phase plan

  • Business Requirements
  • Guideline/Solutions
  • Pilot
  • Gap Analysis
  • Additional Standards CRs

Draft Guideline

Q3 2008

Q4 2008

Q1 2009

Q2 2009

Q3 2009

get involved in the extended packaging work group
Get involved in the Extended Packaging work group!
  • GS1 is looking for participation from manufacturers, retailers, mobile operators and handset manufacturers
  • To get involved contact Cameron Green at [email protected]
ad