GS1 Mobile Com Intro & Update. September 2008. How to use these slides. These slides give background information and current status about the GS1 Mobile Com initiative: Slides 4 – 11: GS1 and Mobile Commerce: why is GS1 involved in Mobile Commerce?
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Why is GS1 involved in Mobile Commerce?
Changing technology possibilities
Changing consumer needs
Mobile phones can read bar codes (and RFID tags)
Mobile phones can connect to the internet
Less easy to target using traditional means
Less willing to be targeted by traditional means
More willing to trust peers that organisations
Increased channels to get information
GS1 is well placed to facilitate process of standards development and guidelines
GS1 has over 30 years of experience in standards development and supporting implementation
GS1 understands the value chain
GS1 knows how to manage communities of users to create open standards that benefit all
30 years of experience
Over 100 local offices representing all points in the supply chain
Over a million companies doing business across145 countries
Over 20 represented sectors (FMCG, healthcare, transport, defence…)
Over 5billion transactions a day
A fully integrated global organisation, GS1 was formed in early 2005 from the joining of EAN International and the Uniform Code Council (UCC).
GS1 is the most widely used
supply chain standards system in the world.
Global standards for automatic identification
Rapid and accurate item, asset or location identification
Global standards for electronic business messaging
Rapid, efficient & accurate business data exchange
The environment for global data synchronisation
Standardised, reliable data for effective business transactions
Global standards for RFID-based identification
More accurate, immediate and cost effective visibility of information
What are the activities and achievements of the group?
The GS1 Mobile Com Group is a global forum with all stakeholders interested in understanding theopportunities of using mobile devices in the supply and demand chain and in providing anopen infrastructure and standards to support innovations in this area.
Business to Consumer applications
Business to Business applications
Reading bar-codes (1D and 2D) and RFID with mobile phones
Collecting and accessing structured data with mobile phones
Understand the business cases
Provide an open infrastructure
Managing the community
Pervasiveness of the technology
Facilitate user adoption
Information and education
Manage the impact (packaging, consumers…)
Mobile network operators
GS1 Member Organisations
Make it simple to use for the consumer
Integrate barcodes and RFID reading as a usual function in mobile phones
Ensure users and the industry business requirements are taken into account by providers and handset suppliers
Minimize the cost of technical investment
Ensure standards for key identifiers, bar-codes, RFID and data exchange are available for all stakeholders in mobile commerce
Kick-off - June 2007
Physical Meeting Tokyo - November 2007
White Paper Publication - February 2008
Launch Extended Packaging Workgroup – June 2008
Digital Content Purchase & Delivery
Re-ordering (Mobile EDI)
GS1 BarCodes + EPC tags
GS1 XML messaging
GS1 ID Keys
Focus on Extended Packaging
Detailed business requirements gathering
Subgroups established to support project
Awareness-raising amongst core stakeholders
On-boarding of existing users of GS1 standards
Outreach to mobile industry
Partnerships with industry associations
GS1 Mobile Com subgroups:alternate view
Main Business App 08/09
Not currently active
Support Extended Packaging 08/09
ID + DataCarrier Barcodes
Information pools /Hubs / Messaging / Content Providers
PR / Education
Handset & Operators
This product contains no allergens
Is this product safe?
Will this product be what I expect?
This is what the product will be like
Am I paying the right price?
There’s a reduction available
Final Guideline + Pilot report + gap analysis + next phase plan