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European Update. Marketing Committee Meeting June 2009. European Stats. Jan-Apr Europe down by around 2% to Caribbean Cancun and USVI keeping these figures higher with 45.9% and 49.2% growth respectively (USVI Jan-Feb figs only)

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European Update

Marketing Committee Meeting

June 2009


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European Stats

  • Jan-Apr Europe down by around 2% to Caribbean

  • Cancun and USVI keeping these figures higher with 45.9% and 49.2% growth respectively (USVI Jan-Feb figs only)

  • Cancun will show massive decline in May, main beneficiaries out of UK being Dom Rep and Jamaica

  • Biggest declines in % terms – SVG, AXA GND, ANU and UVF – being between 12 and 20% down.

Source: CTO


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European Economic Indicators

  • UK

    • Exchange Rates: Currently around

      • UK£1 to US$1.62 (up from US$1.47 Jan 09)

      • UK£1 to €1.15 (up from €1.10 Jan 09)

    • Sterling recovering its strength which will stimulate overseas travel

    • Markets have been buoyant in the last two weeks, property values are reported to have risen by 2.6% in May, confidence is showing signs of returning

    • Fuel prices rising again – hit £1 per litre at the petrol pumps – a significant barrier

    • Political turmoil remains a threat to confidence


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European Economic Indicators

  • Europe – more stability

    • Exchange Rates: Currently around

      • €1 : US$1.41 (up from US$1.36 Jan 09)

    • Predictions of the Euro ‘collapsing’ by Q2 or 3 do not appear to be coming true, but Euro is definitely returning to a more realistic value against other currencies

    • Recession is slower to bite in Europe, and media is not as obsessed, so consumer confidence is not as badly affected as in the UK


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Market News

UK

  • bookings continue EXTREMELY late

  • Virgin Holidays reporting average 8 days pre-book period

  • Virgin Atlantic capacity restrictions putting stress on sales to main islands (demand is sometimes outstripping seat availability

  • Tactical discounting continues – tour ops still urging us to give deals with a longer life, but many have refined systems and upgraded websites to cope better with constant tactical changes

  • TUI offering Free Redundancy Protection Insurance (money back guarantee if you lose your job)


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Market News

UK

  • Domestic tourism booming – up as much as 20% in UK holiday parks

  • Caribbean holding up against other destinations – political unrest in the Far East and Sri Lanka deter travellers.

  • See ba.com for new dynamic packaging system

  • Virginholidays.co.uk new-look site

  • The Mileage Company (formerly Air Miles) a worthwhile partner to pursue in these downtimes, picking up BA distress stock


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Market News

UK

  • British Airways is launching two new services from London's Gatwick Airport, to Montego Bay, Jamaica, and Punta Cana, Dominican Republic.

  • Both of the new twice weekly services will be launched on 25 October 2009.

  • Gatwick to St Lucia increasing from three flights per week to five

  • Gatwick to Barbados increasing from nine to ten

  • Gatwick to Port of Spain from three to five.

  • APD also remains a threat. More organisations including pilots’ union taking up the cause to have it abolished. Dutch and French have dropped theirs and now UK passengers are flying via other European cities.


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Market News

  • Germany – more stability

    • More stability than in UK.

    • Big ops like Meiers and Dertour now refining tactical promotion methods but still pleading with us to give them deals with some longevity

    • New Condor service announced to NAS from Nov

  • France

    • looking for bargains – NAS / FPO flight withdrawn in favour of Dom Rep


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Market News

  • Ireland

    • Caribbean has come into vogue with the Irish.

    • Thanks to a new Aer Lingus service that connects in Gatwick with the main Caribbean departures.


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