Strategic Alliance CP Orange Success or Failure. Sirinan Saeueng 4880366 Sirot Sawangsawai 4880394 Bhuk Kranantawat 4880487 Waraporn Chianwatanasuk 4880605 Tanai Techasmit 4980625. Have You Considered Orange?. Company Overview. Threat of New Entrance. Bargaining Power
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Success or Failure
Sirinan Saeueng 4880366
Have You Considered Orange?
Threat of Substitute
Intensity of Industry Rivalry
Orange: Pursue growth strategy by using market penetration Asia was potential
- Thailand as fastest growing with infrastructures: no market knowledge
CP: See potential market growth by diversification from PCT and fixed line to wireless
- Looking for: capital investment, service knowledge & experience inwireless and technology development
There is a strategic fit between both parties: MARKET EXPANSION
Orange: capital investment & service excellence, CP :customer base & knowledge of market
“To create a pioneering, wire free future where people can communicate wherever, whenever, and however they wish.”
“To become Thailand’s premier communication company: first for service, first for quality, first for innovation, and first choice for customers.”
CP Orange Purpose
Market-based alliance geographical-based joint venture
Type & Structure
Significance & Success Factors
What Do You Think About Orange?