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Radio Engages And Influences Listeners.

Listeners have strong emotional relationships with their favorite on-air radio personalities that benefit advertisers. Radio Engages And Influences Listeners. 90% of radio listeners said they would be disappointed if their favorite radio station were no longer on-air*.

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Radio Engages And Influences Listeners.

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  1. Listeners have strong emotional relationships with their favorite on-air radio personalities that benefit advertisers. Radio Engages And Influences Listeners. • 90%of radio listeners said they would be disappointed if their favorite radio station were no longer on-air*. • 82% feel they have a personal, parasocial interaction with their favorite radio personality • 72% talk to their friends about their favorite personality or what they heard on the program • 70% of women listeners consider radio personalities to be a good or best friend or companion** • 52%feel their favorite radio personality influences their opinion. Sources: USC, Annenberg School for Communication & Journalism, PSI Study released June 2012, Woodley, P. and Movius, L. People With a Favorite Radio Personality in Los Angeles; * The Infinite Dial: 2011 by Arbitron and Edison Research, **Alan Burns “Here She Comes” 2012 online survey of 2,010 women 15-54 in May 2012

  2. Radio Provides The Power of Personal Connection and Persuasion • 75% turn on the radio because they know their favorite personality is on the air • 47% have considered or purchased a product/service based on the recommendation of their favorite radio personality • 51%have considered or purchased a product/service advertised during their favorite radio personality’s show • 70% follow their favorite personality and/or radio station on social media • 55% listen to their favorite personality on a computer or mobile device when they are away from a radio Radio can share this relationship with its advertisers Source: USC, Annenberg School for Communication & Journalism, PSI Study released June 2012, Woodley, P. and Movius, L. People With a Favorite Radio Personality in Los Angeles.

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