1 / 9

Louis Vuitton

Louis Vuitton. French luxury fashion and leather goods company Founded in 1854- one of the oldest fashion houses Known for bags and trunks Currently headed by Marc Jacobs Became one of the most counterfeited brands. Biography. Born in 1821 in France

arich
Download Presentation

Louis Vuitton

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Louis Vuitton

  2. French luxury fashion and leather goods company • Founded in 1854- one of the oldest fashion houses • Known for bags and trunks • Currently headed by Marc Jacobs • Became one of the most counterfeited brands

  3. Biography • Born in 1821 in France • Travelled to Paris on foot by the age of 14 • At 16 became an apprentice for Merachal • 1845 opened his first shop • 1885 opened a store in London • Died in 1892 • His son Georgies followed his footsteps

  4. Merchandise: • Hand made luggage • Clothes • Accessories

  5. History • 19th century : trunks and luggage retailer • 20th century : expanded into fashion by making bags and purses with signature monogram • In 1987 the Louis Vuitton merged with Moet Hennessey, a top spirits manufacturer, to form LVMH- massive luxury goods conglomerate (60 sub companies ) (Hennesy, Dior, Givenschy, Marc Jacobs, Fendi)

  6. Working with Stephen Sprouse and creating graffiti bags • A big hit multicolored monogram bags with Takashi Murakami

  7. Counterfeiting • Only 1% authentic • Monogram created to prevent it • 18% of seized fakes in Europe are LV

  8. Advertising • Until now magazine ads and billboards • Recently made its first commercial ( translated into 13 languages) http://www.youtube.com/watch?v=fG79nd8ej94 • August 2007 instead of supermodels used Mikhail Gorbachev for his campaign

More Related