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Kansas City Region Wichita Division . Ebony Branch Harper KS Overview Aug 7th, 2013. Top 4 Territory Outlets. Kwik Shop #756 Larry’s IGA Whites Gene’s IGA . Kwik Shop #756. 2012 cpw 364 RJ 86 MOIST 2012 946CPW 130 ASC 2013 cpw 391 RJ 95 2013 1071CPW 145 ASC Share CPW

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Kansas city region wichita division

Kansas City Region Wichita Division

Ebony Branch

Harper KS Overview

Aug 7th, 2013


Top 4 territory outlets
Top 4 Territory Outlets

  • Kwik Shop #756

  • Larry’s IGA

  • Whites

  • Gene’s IGA


Kwik shop 756
Kwik Shop #756

  • 2012 cpw 364 RJ 86 MOIST 2012 946CPW 130 ASC

  • 2013 cpw 391 RJ 95 2013 1071CPW 145 ASC

    Share CPW

  • Camel 11.6% 43

  • Pall Mall 4.7% 18

  • Grizzly 14% 145

  • 2013 GOALS

    • Increase Grizzly presence on set.

    • Continue relationship building with management to work on oos issues

    • Conduct more consumer engagements in the outlet on ASC products


Larry s iga
Larry’s IGA

  • Work on Combustibles contract

    • Store currently sells 90 cpw with 5 cartons belonging to RJRT.

  • Make introduction with store manager to build relationship and go over 2013 contract.

    • Sell in importance of program


Whites
Whites

  • Work on selling ASC and Combustibles contract

    • Currently sells 63 cpw with 5 being RJRT

    • Sells 188 cpw chew with 21 being ASC

  • Create working relationship with Manager

    • Introduce program and its importance


Gene s iga
Gene’s IGA

  • Get store contracted with combustibles contract.

    • Currently selling 50cpw with 11 being RJRT

    • Has all product for contract except new Pall Mall styles and Camel Menthol silver and Menthol.

    • Already has an ASC contract


Top 5 territory opportunities
Top 5 Territory Opportunities

  • Increase ASC SOM

    • Make sure presence, pricing and product availability in all outlets

  • Work on presence in independent outlets

    • Reset combustibles to new KSI. Get moist roll pricing in independent outlets.

  • Increase ASC consumer engagements

    • Goal is to complete at least 1000 consumer engagements with 25% being Moist

  • Create brand ambassadors within outlets

  • Cultivate relationship with QT managers


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