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Kansas City Region Wichita Division . Ebony Branch Harper KS Overview Aug 7th, 2013. Top 4 Territory Outlets. Kwik Shop #756 Larry’s IGA Whites Gene’s IGA . Kwik Shop #756. 2012 cpw 364 RJ 86 MOIST 2012 946CPW 130 ASC 2013 cpw 391 RJ 95 2013 1071CPW 145 ASC Share CPW

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kansas city region wichita division

Kansas City Region Wichita Division

Ebony Branch

Harper KS Overview

Aug 7th, 2013

top 4 territory outlets
Top 4 Territory Outlets
  • Kwik Shop #756
  • Larry’s IGA
  • Whites
  • Gene’s IGA
kwik shop 756
Kwik Shop #756
  • 2012 cpw 364 RJ 86 MOIST 2012 946CPW 130 ASC
  • 2013 cpw 391 RJ 95 2013 1071CPW 145 ASC

Share CPW

  • Camel 11.6% 43
  • Pall Mall 4.7% 18
  • Grizzly 14% 145
  • 2013 GOALS
    • Increase Grizzly presence on set.
    • Continue relationship building with management to work on oos issues
    • Conduct more consumer engagements in the outlet on ASC products
larry s iga
Larry’s IGA
  • Work on Combustibles contract
    • Store currently sells 90 cpw with 5 cartons belonging to RJRT.
  • Make introduction with store manager to build relationship and go over 2013 contract.
    • Sell in importance of program
whites
Whites
  • Work on selling ASC and Combustibles contract
    • Currently sells 63 cpw with 5 being RJRT
    • Sells 188 cpw chew with 21 being ASC
  • Create working relationship with Manager
    • Introduce program and its importance
gene s iga
Gene’s IGA
  • Get store contracted with combustibles contract.
    • Currently selling 50cpw with 11 being RJRT
    • Has all product for contract except new Pall Mall styles and Camel Menthol silver and Menthol.
    • Already has an ASC contract
top 5 territory opportunities
Top 5 Territory Opportunities
  • Increase ASC SOM
    • Make sure presence, pricing and product availability in all outlets
  • Work on presence in independent outlets
    • Reset combustibles to new KSI. Get moist roll pricing in independent outlets.
  • Increase ASC consumer engagements
    • Goal is to complete at least 1000 consumer engagements with 25% being Moist
  • Create brand ambassadors within outlets
  • Cultivate relationship with QT managers
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