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Buffalo Wild Wings. (NASDAQ – BWLD) January 2005. Safe Harbor Statement.

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Buffalo Wild Wings

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Buffalo wild wings

Buffalo Wild Wings

(NASDAQ – BWLD)

January 2005


Safe harbor statement

Safe Harbor Statement

We make forward-looking statements in this presentation which represent our expectations or beliefs about future events and financial performance. Forward-looking statements are identifiable by words such as “believe”, “anticipate”, “expect”, “intend”, “plan”, “will”, “may” and other similar expressions. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements. Forward-looking statements are subject to known and unknown risks and uncertainties, including those described in the Company’s filings with the Securities and Exchange Commission. In addition, actual results could differ materially from those suggested by the forward-looking statements, and therefore you should not place undue reliance on the forward-looking statements.


Buffalo wild wings

Sally Smith

President, Chief Executive Officer

Mary Twinem

Executive Vice President, Chief Financial Officer


Buffalo wild wings

Overview

Strategy

Financials


Company overview

Company Overview

  • Successful 20-yearconcept

  • Casual dining/fast casual category

  • 307 locations in 31 states

  • 35% company-owned65% franchised

  • 1,000-plus unit potentialin U.S.


Buffalo wild wings today

1

Buffalo Wild Wings Today

3

14

9

4

1

19

2

3

7

6

80

14

25

3

5

8

10

6

13

8

8

3

5

1

7

2

3

4

25

104 Company

203 Franchise

31 States

8

As of January 10, 2005


Buffalo wild wings concept

Buffalo Wild Wings Concept

Restaurant concept with broad appeal

  • Neighborhood dining concept

  • Cravable food in entertaining, sports-oriented atmosphere

  • Flexible service model

  • Irreverent brand positioning


Buffalo wild wings

Menu

New Additions

  • Popcorn Shrimp

  • Chili Con Queso Dip

  • Loaded Chili Potato Skins

  • Buffalo Ranch Chicken Sandwich

  • BBQ Bacon Chicken Sandwich

  • Kids Macaroni & Cheese

  • Desserts


Dayparts

Dayparts

Our Guests

  • Broad demographic appeal

  • “Cult-like” following = high frequency

  • Multiple uses

    • Workday lunch

    • Sit-down dinner with the family

    • Watching the big game

    • Late-night cravings

    • Take-out

Percentages for fiscal year 2004at Company-owned restaurants


Buffalo wild wings concept1

Shrimp

“Interview”

Buffalo Wild Wings Concept

Advertising


Buffalo wild wings concept2

Buffalo Wild Wings Concept

Advertising

Branding

“Heaven”


Buffalo wild wings

Strategy


Strategy

Strategy

  • Company-ownedunit expansion

  • Store level &corporate execution

  • Franchise growth


Company owned

Company-owned

  • Development

    • 19 locations in 2004

    • 20+ estimated in 2005

  • Initiatives

    • Improve new store opening process

    • Execute consistent service strategy

    • Gain efficiencies in new markets thru multiple stores

  • New prototype


Execution

Execution

  • Store Level

    • Increase average unit volumes

    • Reduce cost of goods sold

    • Improve labor efficiencies

  • Corporate

    • Leverage SG&A

    • Develop a comprehensivepeople plan

    • Build the brand nationally


Franchise growth

Franchise Growth

  • Development

    • 42 locations in 2004

    • 45-50 estimated in 2005

  • Quality partners

    • Growth from existing andnew franchisees

    • Experienced multi-unitdevelopers

  • Growth areas

    • California, New York, Texas,Florida, Arizona


Buffalo wild wings

Financials


Unit growth

Unit Growth

306

245

199

158

137


Revenue growth

Revenue Growth

$170,942,000

$126,497,000

$96,107,000

$74,570,000

$53,175,000


Net income growth

Net Income Growth


Balance sheet

Balance Sheet


Chicken wing prices

Chicken Wing Prices

Average Quarterly Wing Prices2000 - 2004

($/lbs)


Outlook

Outlook

  • Pre-announcedfourth quarter

    • Revenue of approximately$48.5 million

    • Diluted EPS range updated to$0.25 to $0.28

  • 2005 guidance to begiven in Februaryconference call


Accounting updates

Accounting Updates

  • Stock option accounting

  • Sarbanes-Oxley compliance

  • Accounting for depreciation and rent

  • System-wide financial data


Investment highlights

Investment Highlights

  • Concept with broad appeal

  • Proven portability

  • Under-penetrated brand

  • Experienced management

  • Demonstrated financial track record

  • Strong balance sheet


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