Welcome to the UKLCN Summer Conference 2013

1. Welcome to the UKLCN Summer Conference 2013 Hosted by Headland Amenity

2. Outline the Day • Our speakers today • The topics • Marketing Around the Room • What’s hot and what’s not • UKLCN • About the UKLCN • The Offer • Developments • Open Forum • Member feedback – what do you want to see from the Network? • Conference (objectives, style, when), promotions, campaigns

3. Simon Johnson • An introduction • Working background • The service industry • Commercial responsibilities • Marketing goals • Other stuff • The last couple of years • Secretary of the UKLCN

4. Who are you? • Briefly can you introduce yourself… • Your Name • The Company you represent • Where you operate

5. Where We Are Now • About the UKLCN • Background – born in 2003 • Dormant – but the site chugs away • Revival process – establish priorities • Establish existing Membership • Target new Members • Meet your objectives

6. Introducing • Professor John Moverley OBE

7. Marketing – Around The Room • What’s hot and what’s not? • Strategies • Tactics & Activities • Best outcomes

8. B2B Email Marketing Direct Marketing Text Marketing On-line marketing Cloverleafing • Marketing - Around the Room • What’s hot and what’s not? Networks UKLCN Gardeners ngs Ads or Ads with Offers or Copy (with contacts) Parish Mags/ Local Media Block Leading 1st Prize goes to Saw Van Post Card Inserts Customer Referrals Former Customers & GENS 1 step sales

9. UKLCN Benefits • Collective voice • Shared marketing • Lead generation • Site supported by ppc adwords campaigns • Sharing ideas • Promote ‘best practice’ • Potential to make saving by ‘preferred supplier’ purchasing • Promotion thru editorials (eg Horticulture Week) • Develop a National association for Independent Lawn Care businesses – none currently

10. UKLCN Benefits • “Just becoming a member of the UKLCN is a demonstration of commitment to the domestic lawn care industry in itself” • Move to eventual accreditation • ie IOG, Bigga, BASIS • Develop membership criteria (codes of practice) • COSHH, storage, DPA, • Best practice guidelines • Ratified training

11. Source: Google analytics

12. www.uklawncare.net • Background work has been undertaken • 2 pronged approach • Lead generation from potential Customers • Recruit Independent Lawn Care Companies • Member’s Area • Dashboard • Classifieds • Job Vacancies • News • Events • Suppliers • Forum

13. UKLCN – The Offer • Reduced price for you who have attended today’s conference • One Year Subscription £ 295 + VAT • (£150 July – Dec 2013) • Less any fee paid today to attend (eg £150 less one delegate rate (£40) £110 or £90 if 2 of you attended, £70 if 3 attended The Year will start January 2014

14. Open Forum • The Network wants to offer Value • How can we achieve this? • What do you want to see from the Network? • How could we improve the value? • What would make a difference?

15. Summary • Our speakers today • The topics • UKLCN • About the UKLCN • The Offer • Developments • Marketing Around the Room • What’s hot and what’s not • Open Forum • Member feedback – what do you want to see from the Network? • Eg: Conference (objectives, style, when) Campaigns, promotion