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Creating an Engaging Home Page

Creating an Engaging Home Page. “Sticky” web pages. Get them there by: optimizing keywords, registering with search engines, using lots of links, getting others to link to you, RSS Feeds, frequest updating Once you get them there, keep them there!

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Creating an Engaging Home Page

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  1. Creating an Engaging Home Page

  2. “Sticky” web pages • Get them there by: optimizing keywords, registering with search engines, using lots of links, getting others to link to you, RSS Feeds, frequest updating • Once you get them there, keep them there! • Get people to immediately begin interacting with your site • 7 to 10 seconds to engage them before they leave • Get them clicking deeper into your site

  3. Strategies • Prominent, consistent, easy to understand navigation in upper left • Prominent Search • Multiple options, cleanly presented • Don’t be cluttered (a fine line) • Be “above the fold” • Use micro-content • Headers, lists, links • Short paragraphs, short sentences

  4. What to offer • News and Press Releases • Events and Announcements • Fact sheets • Calendar of events • Newsletter and brochures • Multimedia (video, audio) • Prudent use of “gadgets” (Answerlink, Ask an Expert, Google Translate)

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