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Joe Louis Barrow, Jr.

Joe Louis Barrow, Jr. Executive Director, The First Tee. Presentation Topics. Annual Report on the progress of The First Tee Report on The First Tee National School Program Future direction to The First Tee National School Program. Mission.

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Joe Louis Barrow, Jr.

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  1. Joe Louis Barrow, Jr. Executive Director, The First Tee

  2. Presentation Topics • Annual Report on the progress of The First Tee • Report on The First Tee National School Program • Future direction to The First Tee National School Program

  3. Mission To impact the lives of young people by providing learning facilities and educational programs that promote character development and life-enhancing values through the game of golf.

  4. Phase II –(January 2001 – December 2005)GOALS • Introduce the game of golf and its values to 500,000 young people • Expand the number of dedicated facilities to 250 (open or in development) • Establish 500 Affiliate relationships with golf facilities for further access to the game and to The First Tee Life Skills Experience

  5. The Report

  6. Annual Goal Annual Participants Cumulative Goal Cumulative Actual Total Participants – As of 10/31/04 Thousands 2002 2001 2003 2004 2005

  7. Annual Goal Actual Facilities Opened Cumulative Goal Cumulative Actual Total Facilities Opened – As of 10/31/04 2003 2005 2002 2001 2004 2000

  8. 2003 2005 2002 2004 2001 Affiliate Relationships– As of 10/31/04

  9. Snapshots of Information

  10. Participant Profile All of 200120022003Golf* Male 66% 64% 65% 75% Female 34% 36% 35% 25% *National Golf Foundation

  11. African American 22% 30% 29% 6% Hispanic American 13% 8% 12% 5% Asian American 9% 5% 5% 4% Other 4% 3% 4% 1% Ethnicity Statistics All of200120022003Golf* Caucasian 52% 54% 50% 84% * National Golf Foundation

  12. Ages 9 – 13 61% 60% 52% Ages 14 – 18 22% 20% 24% Age Statistics 200120022003 Ages 5 – 8 17% 20% 24%

  13. Life Skills Educational Experience

  14. Life Skills Research Results • The First Tee is having a positive impact on the lives of participants • Students who are active in The First Tee learn Life Skills and score better on perceived competency scales than their counterparts • The First Tee created a research instrument that is unique in its ability to gauge young peoples’ Life Skills and might become a valuable too for other youth-service agencies

  15. Life Skills Research Results Parents: • 76% observed an increase in their child’s confidence • 74% observed positive changes in their child’s communication skills • 74% observed positive changes in their child’s acceptance of responsibility • 66% observed a positive change in their child’s social abilities • 52% reported that their child made better grades in school

  16. The First Tee Scholars Program • 27 Colleges and Universities currently participating • Leadership (institutional) Scholarships worth over $1.2 million • 13 Scholars to date

  17. The First Tee is Creating Good Golfers, too! • Junior golfers whose qualifying golf score secured them a place in the field at The First Tee Open at Pebble Beach helped their pros by an average of 8.7 shots • The First Tee participants who were selected to participate in The First Tee Open helped their pros by an average of 6.25 shots

  18. Economic ImpactofThe First Tee Participants

  19. New Golfer Spending – Phase II Enrolled in The First Tee 159,000 $1,041 $165,519,000 Through 2005 50% 79,500 $1,041 $82,759,500 Non-structured 79,500 $608 $48,336,000 introduction * National Golf Foundation/GOLF 20/20

  20. The First Tee Enterprise - 2005 • $175 million estimated capital investment in facilities • $125 million estimated value of donated land • $50 million estimated annual operating budgets • 710 staff, 1,400 volunteers

  21. The First Tee Honorary Chairman Former President George Bush Oversight Partners R

  22. Industry Engagement

  23. Industry Engagement • 25 Official Suppliers • 32 Promotional Partners • 17 Allied Organizations • 10 Public Sector Partners • Thousands of Individual Contributors

  24. Industry Involvement • 10 Chapters of The First Tee piloted Link Up 2 Golf • 150 PGA and 40 LPGA teaching professionals are employed by The First Tee Chapters • 30 PGA TOUR and 9 LPGA touring professionals are engaged with The First Tee

  25. Benna Cawthorn Director The First Tee National School Program

  26. Focus Statement To establish a lifelong interest in golf by engaging young people in a structured golf curriculum within the physical education setting that promotes personal character development and opportunity to pursue activity and recreation for life.

  27. Platform • Make GOLF a part of the school-wide physical education curriculum • Train Physical Education Specialists to deliver program • Create SAFE-FUN-EASY lessons that students enjoy • Provide “next steps” into Traditional Golf

  28. NSP Elements Two Main Program Elements • Part 1: School-based Element • Curriculum • Equipment • Training • Part 2: Traditional Golf Element • Local Programs and Events • Transition

  29. Program Management • Local Leadership Team • School District PE Supervisor • School/Teacher Selection • Link Families to Traditional Golf • PGA/LPGA and Golf Association Membership • List Golf Programs/Activities/Events • Links Golf Community to Schools and Families

  30. Pilot - 2003-2004 • 50,000 Participants • 8 Markets • 130 Elementary Schools Evaluation: Peter J. Ryan Consulting

  31. Dr. Peter J. Ryan Peter Ryan Consulting

  32. Presentation Topics • Evaluation Purposes • Evaluation Activities • Findings • Recommendations

  33. Evaluation Purposes • To identify program strengths and areas for improvement based on feedback from multiple sources • To obtain input from teachers and principals about the curriculum, the equipment, and the instructional challenges • To obtain students’ and teachers’ reactions, and gauge their overall response to the program • To understand how Leadership Teams can better assist teachers and schools

  34. Evaluation Activities (February 15 to July 1, 2004) • Structured interviews with regional team leaders, teachers, and principals • A formal review of the curriculum • An objective survey mailed to teachers • An objective survey mailed to principals • Onsite observations of the program • Multiple interviews with national leadership

  35. Findings • Initial perceptions of the program were quite positive (equipment, curriculum, instruction, teacher and participant satisfaction) • The program was successfully implemented in a variety of settings • The program has great potential to introduce children to the game of golf

  36. Responses to Selected Items Scale: (1 = not satisfied, negative…5 = completely satisfied, very positive)

  37. Findings • Teachers implemented the major program elements • Teachers were still learning how to implement the program at the end of the pilot year • Primary concerns were linked to equipment and logistics • Time available for instruction presented challenges • Most teachers did not formally assess student progress

  38. Findings • Regional support influenced the frequency and quality of implementation • Transition to the actual game of golf was limited

  39. Recommendations • Insure equipment availability • Strengthen regional support resources • Systematically expand as regional resources allow • Improve linkages to the “real” game of golf • Continue training new teachers and building student assessment strategies into ongoing training

  40. Summary • The National School Program is consistent with a long-term, investment oriented, strategy to grow the game • The program can be successfully implemented in most school settings (the basic design is sound, yet flexible) • The program has potential to introduce millions of children to the game of golf in a safe and fun manner

  41. Benna Cawthorn Director The First Tee National School Program

  42. Addressing Pilot Observations • Equipment • Time • Student Assessment • Leadership Teams • Transition

  43. GOLF 20/20 National School Golf Program (NSGP) to The First Tee National School Program (NSP) Organizational Development

  44. 2004-2005 States and Markets • CA San Marcos • CO Denver and Colorado Springs • FL Broward, Duval, Escambia, Manatee/Sarasota, Seminole, St Johns • GA Cobb • IL Chicago • NE Lincoln new markets

  45. 2004-2005 States and Markets • NV Clark • NC Ashe, Caldwell, Cleveland, Craven, Jackson, Macon, Wake • OH Dublin and Columbus • PA State College • WI Milwaukee new markets

  46. Golf Organizations Participating • The First Tee • Colorado PGA Section/Foundation • GA State Golf Association • PGA TOUR • S. CA Golf Association • PGA and LPGA Teaching Professionals

  47. Phase I –(2005 – 2010)GOALS • Introduce 2 million students to golf and its values • Expand to 130 markets • Establish NSP golf in 4,000 schools’ physical education curricula

  48. Participants Thousands 2.0M 1.2M 2003-2004 2005 2006 2007 2008 2009 2010 Annual Goal Cumulative Goal

  49. Markets 2003-2004 2005 2006 2007 2008 2009 2010 Annual Market Goal Cumulative Market Goal

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