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Inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

Inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Company. Employees 11,000 full-time 60,000 part-time 7,400 workers globally. Stores 1987 17 stores 2010 17,000 stores Operation worldwide 55 countries Annual revenue

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Inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

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  1. Inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

  2. Company • Employees • 11,000 full-time • 60,000 part-time • 7,400 workers globally. • Stores • 1987 17 stores • 2010 17,000 stores • Operation worldwide • 55 countries • Annual revenue • US$ 10.71 billion (FY 2010) • Headquarter Seattle, Washington, U.S.

  3. Howard Schultz President “I want to build a company with soul.” • 1952 Born and raised in a Brooklyn, N.Y. • 1971 He won a football Scholarship to Northern Michigan University . • 1975 Received his bachelor's degree in Communications. • 1979 He was a general manager for drip coffee maker manufacture.

  4. “We aren’t in the coffee business, serving people.We are in the people business, serving coffee”. • 1982Director of Marketing of Starbucks • 1985 Schultz started his own coffee shop named ‘Il Giornale‘. • 1987Mr.Schultz bought Starbucks • 1987-2001 Starbucks’ Chief Executive • 2008 Schultz regained his status as CEO of Starbucks .

  5. Starbucks coffee Company’s Summary • Founded in Seattle 1971 • Originally called S.C.T.S. • Set up by three partners • International Company • Starbucks’ logo

  6. Primary Business & Services • Roasted coffee beans • Coffee & Tea • Variety coffee flavors • Different beverages • Food items • Coffee accessories • Customer service

  7. Successful Strategies • Customer satisfaction • Product quality • Excellent service • Relaxed atmosphere • Third place • Word of mouth • Accessible Wi-Fi

  8. Marketing • Unconventional Approach • Target Market • Unique publicity • Standardization • Quality coffee • Service • Selection for location

  9. Purchase? Responsibility! • Sure • Not only coffee itself • Community • Environment • Ethical sourcing • Wellness • Diversity

  10. Fact! • 2: Bean • The origin of name

  11. Starbucks

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