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Dubuque Food Coop

Dubuque Food Coop. Jacob Sullivan. Dylan Milkent. Allison Burek. 563 Advertising Imagine•Design•Innovate. Michael Rovansek. Alejandro Cosmopolis. Weaknesses. THE PROBLEM. Lack of awareness of Dubuque Food Co-op Lack of knowledge of what a Food Co-op is High prices

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Dubuque Food Coop

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  1. Dubuque Food Coop

  2. Jacob Sullivan Dylan Milkent Allison Burek 563 Advertising Imagine•Design•Innovate Michael Rovansek Alejandro Cosmopolis

  3. Weaknesses THE PROBLEM Lack of awareness of Dubuque Food Co-op Lack of knowledge of what a Food Co-op is High prices Competitors present Your consumers do not know who you are and what a food co-op is!

  4. Strengths • Healthier way of living • Successfully been able to raise money • Sustainable community • No other option

  5. Opportunities • Large market to reach • Make a healthier community • Profit and sustained success • Competitors vulnerabilities

  6. $2,000,000 revenue for the first year • Reach 60% of Dubuque residents at least once • Reach 20% of Dubuque residents at least five times • Reach 25% of travelers passing through Dubuque at least once • Reach 5% of travelers passing through Dubuque at least five times • 1,000 new members Goals

  7. Target market • Mary • 55 years of age • 4 kids • Empty nest • Married • $60,000+ • Has disposable income • Close to retirement • Will soon have grandkids

  8. Logo • Catchy design • Good color mix • Innovative and modern

  9. App Cost App Development

  10. Promotions Web Exclusive Wednesday EAT LOCAL. EAT HEALTHY. EAT FRESH 10 $ Savings……….. Hurry!!! Offer Will End on 15th May FREE No cash value. No cash Back. No rain checks, Coupon not valid on prior purchases, gift cards, licenses or event tickets. Offer good on in-stock merchandise only. You must present coupon at time of purchase to redeem. It cannot be combined with any other offer, coupon of employee or friends and family discount. Coupon may not be reproduced. You need to have one coupon per customer, per purchase. Off Your Next Purchase of $ 100 or More When You Sign-Up for Membership May 1st – May 14th LOYALTY REWARD CARD Authorized by: __________________________

  11. Flyer The healthiest new way to get quality, locally grown foods is now here in Dubuque. Want to eat the healthiest meal of your life? The Dubuque Food Co-op offers that! The Food is local! Products come from within a 90 mile radius of Dubuque. Become a member today! This is your opportunity to have a voice for your shopping needs We guarantee the freshest, best tasting food in Dubuque! For more information, on the store and becoming a member, visit our website at http://dubuquefood.coop/

  12. Advertisements

  13. Billboard

  14. FOR IMMEDIATE RELEASE: CONTACT: Michael Rovansek Loras College Phone: 630.487.1751 Fax: 630.487.1752 Michael.rovansek@loras.edu New Dubuque Food Co-Op to Host Soft Opening Dubuque, Iowa – May 1, 2014 – Want to get a chance to see the newest grocery store in Dubuque? The Dubuque Food Co-Op is hosting a soft opening to introduce their new store on May 5th, 2014. This is a great opportunity for people of all ages to come in and check out the new grocery store for themselves. The Dubuque Food Co-Op specializes in organic food and beverages that comes from local farms, distilleries and breweries. Doors will open at 11:00 A.M. and will be open until 7:00 P.M. The Dubuque Food Co-Op is located at 955 Washington St in the historic Iron Works District in downtown Dubuque. On the Dubuque Food Co-Op’s Facebook page, you can RSVP to the event or just come to the store at your leisure. Employees and board members will be there to assist and answer any questions that you may have regarding the food, beverages and membership benefits that you may have. You can also purchase a membership at the event and learn the financial opportunities it can provide. For further questions, Michael Rovansek can be contact by phone at 630.487.1751 or by email at michael.rovansek@loras.edu. If you are interested in coming to see the newest and healthiest grocery store in Dubuque, come down to the Dubuque Food Co-Op and check it out for yourself. We hope to see you there! ABOUT <DUBUQUE FOOD CO-OP> - The Dubuque Food Co-op provides high-quality products that are local, natural, organic, and otherwise enhance the health and well-being of our members, community, and environment. We emphasize local, collaborative ownership that values the needs and input of our members and employees. -END– #### Newspaper

  15. PR Tactics Soft Opening Newspaper Social Media

  16. Ideal Social Networking Icons CURRENT BUTTONS IDEAL MENU BUTTONS Current Social Networking Icons Website

  17. CALENDAR

  18. $50,000 is the budget given by the food co-op • Spending for a 12 month cycle • May 1, 2014-May 1, 2015 • Spent $48,574 • Remaining Budget • $1,426 BUDGET

  19. Total Budget

  20. Monthly Budget

  21. $2.0 Million Dollar Goal • Internet • VPM (Google Analytics) • Likes / Followers on Social Media • Soft Opening • # of People • Promotional Activities • Monitored monthly Evaluation

  22. THANK YOU!

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