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B eneficiary C ommunication

B eneficiary C ommunication. WHAT . B eneficiary C ommunication.

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B eneficiary C ommunication

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  1. Beneficiary Communication

  2. WHAT Beneficiary Communication

  3. The development and implementation of processes that allow us to engage more effectively with the individuals and communities we work with. Beneficiary Communication uses both traditional and high tech methods to open up channels of communication.

  4. WHY Beneficiary Communication

  5. Beneficiary Communication is about involvingpeople in the decision making process,seeking the broadest agreement and best possible solutions for the delivery of aid.

  6. HOW Beneficiary Communication

  7. Beneficiary Communication processes ensure that information and feedback is analyzed, fed into our system and acted upon to help in the process of building resilient and autonomous communities.

  8. STEP: 1 Understanding the communities access to communication mediums, information needs and mapping the media environment Outcome: Communication strategy Activity: Baseline consultation

  9. STEP: 2 Provide information relating to your project to a wider audience, or provide topical information Outcome: Information provision Activity: Dissemination

  10. STEP: 3 Ask questions to allow feedback and input from communities Outcome: Community Engagement Activity: Dialogue

  11. STEP: 4 Analyze the information received and look for similarities or trends, understand the needs Outcome: Data for decision making Activity: Information Analysis

  12. STEP: 5 Work with the community to deliver programs based on the communities needs Outcome: Community driven programs Activity: Program Delivery

  13. EXAMPLES Beneficiary Communication

  14. Beneficiary Communication Aceh tsunami 2006----|----|----|----|----|----2012 Haiti earthquake 2010-----|----2012 Pakistan floods 2010-----|----2012

  15. TOOLS Beneficiary Communication

  16. FACE TO FACE Dissemination or dialogue Aceh development and capacity building Pakistan community consultation Haiti megaphones, sound trucks

  17. SMS Simple gateways and web to SMS for dissemination and dialogue with beneficiaries Aceh advocacy program Pakistan in development Haiti web to SMS

  18. RADIO Talk back show formats allow communities and the Humanitarian sector to discuss issues Acehlicensed radio station Pakistan 25 live talkback shows Haitiongoing talkback shows

  19. PRINT General information in text and pictures Aceh monthly tabloid 60k distribution Pakistan posters Haiti posters and notice boards

  20. TELEVISION variety show formats allow communities and the Humanitarian sector to discuss issues Aceh 18 live variety shows Pakistan 6 pre recorded info shows Haiti 1 live talk show

  21. TELECOMMUNICATION Internet and telephony

  22. MOBILE PHONES allows direct dissemination and dialogue with beneficiaries ALERT: are you prepared for the up and coming cyclone season for more information SMS cyclone to 1221 Haiti local Telco Provider Voila provided the RC 350 phones in the first weeks of the response and disseminated 12 million SMS over a 10 day period on water sanitation and vaccinations

  23. IVR Pre recorded information for Red Cross services Haiti local Telco Provider Voila/Trilogy built an IVR for RC information - in the first 48 hours of commissioning the system received 52,000 calls for information

  24. SMS GATEWAY Trilogy developed a state of the art SMS management system (TERA) that allows geographically targeted 2 way communication Haiti local Telco Provider Voila/Trilogy developed a SMS Gateway and supported the dissemination of SMS – approximately 70 million

  25. CALL CENTERS Help and information lines Haiti local Telco Providers and local companies provided call center services- this is an ongoing program in Haiti

  26. SOCIAL MEDIA Monitoring information and providing updates The AMRC has developed a system that allows them to follow social media feeds from a centralized command center

  27. Strategy • Situation on ground • Information needs and access • What information to share • Who are your audience • Dissemination methodology

  28. Community Profile Questions • Which location are these people in right now? • What language(s) do they speak? • Can they read or write? If so, in what language(s)? • What is their ethnicity? • What is their religion? • How do they (or their family) earn money? • Do they have access to a radio? If so, which station(s) do they listen to? • Do they have access to a TV? If so, which channels do they watch? • Do they read a newspaper? If so, which one(s)? • Do they have access to a mobile phone and what do they use it for? • How do they normally obtain information? (e.g. radio, TV, newspapers, mobile phone, the Internet, family and friends, religious leaders, community leaders, community meetings)

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