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Report of Activities for 2009-2011

Report of Activities for 2009-2011. Board of Directors. 2009 - 2011 Board Chairman –Ian Fraser, 1st Vice - Alex deBrito, 2 nd Vice - Alistair Forrest Ordinary Directors – Feona Bailey - Gerald Christ

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Report of Activities for 2009-2011

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  1. Report of Activities for 2009-2011

  2. Board of Directors 2009 - 2011 Board Chairman –Ian Fraser, 1st Vice - Alex deBrito, 2nd Vice - Alistair Forrest Ordinary Directors – Feona Bailey - Gerald Christ - Rob Sherman - Andrew Hedley - Tony Johnson Associate Directors - GayeHechme - Patrick Ryan - Alison Sly-Adams Airlines – Cathy Ann EdwardsAlso – Paolo Rovoletto, Peter Ramrattan, Gregory Shillingford - Richard Michelin - Ted Isaac

  3. Hotel Membership • In December 2009 the membership represented: • 40 Hotel members totalling 3250 rooms • In 2011 the hotel membership represented: • 35 hotels 3000 roomsClosures of Sunsail, Blue Heron, Long Bay, • Marina Bay, Hodges Bay • Withdrawal of Yepton Estate Cottages & Galleon Beach

  4. Airline and Associate Membership The Airline Membership has remained at 4 members Associate Membership stood at 62 members in 2009 and now stands at 57.

  5. Administration • No major changes in AHTA structure • The AHTA currently employs three persons • _____________________________

  6. Activities can be broken down into 6 major categories • 1) Lobbying • 2) Destination Marketing • 3) Human Resources • 4) Environmental • 5) Safety & Security • 6) Sailing Week

  7. Government Relations • AHTA maintains a close working relationship with Ministry of Tourism and other Ministries. • Lobbyed Government on such issues as: • ABST • Destination marketing • Airlift • Safety and Security • Emergency Economic Plan • UK Passenger tax • Regular meetings have been held with the Minister of Tourism

  8. DESTINATION MARKETING

  9. Online Presence • Websites • www.antiguahotels.org • www.sailingweek.com • www.antiguahoteljobs.com • www.antigua-island-hotels.com • Facebook Pages AHTA & ASW

  10. Websitewww.antiguahotels.org Website been completely overhauled and improved over the past two years. Pages added for weddings and spas Currently ranked N°1 on Google – receives an average of over 3000 hits per month

  11. Special Offers page on website

  12. Websitewww.antigua-island-hotels.com Booking website part of whl.travel Currently features 20 properties & numerous attractions

  13. WebsiteFacebook

  14. Marketing Brochures No Hotel Directory at present. We have produced 3 themed brochures over the last year for Weddings & Honeymoons, Spas and Small Hotels

  15. Marketing Trade Shows Association participated in several Tradeshows over the past two years A&A Tours Travel Agent Show in San Juan, ASTA – International Destination Expo in San JuanCHTA Marketplace in Saint Lucia and in Montego BayCTO Caribbean Week in TorontoI am Woman Bridal Show in Port of Spain, OSSN Home Based Agents Forum in MiamiAmerican Airlines Appreciation Day at Miami Airport

  16. Marketing Web Advertising In 2010 the AHTA and ABTA ran joint campaigns on Expedia for US$20.000,00 In 2009 / 2010 Banner adverts were placed on: www.tripadvisor.com www.caribbean360.com www.antiguanice.com www.searchantigua.com www.caribarena.com

  17. Marketing Fam & Press Trips The AHTA in conjunction with the MOT/ABTA has facilitated 52 Fam trips over the last two years from the UK, Germany, Italy, USA and Canada.Also facilitated 25 group and individual press trips

  18. HUMAN RESOURCES

  19. RETIREMENT FUND In 2010 we established a Retirement Fund for all hotels under the AHTA / ABWU Collective AgreementTo date the fund comprises17 Hotels with around 2000 workers Fund stands at around EC$1.8 million

  20. Human Resources Have been running CaribCert since 2008Now transitioning to AHLEI - partnership agreement signed in Jan 2011 So far 89 employees have registered from 11 establishments; Jolly Beach, Tradewinds, Galley Bay, Hermitage Bay, The Beach, Antigua Yacht Club Marina, Sandals, Rex Resorts, Jolly Beach, Grand Pineapple, Carlisle Bay. 35 have successfully achieved certification. Occupations have included: Bartender, Room attendant, Front Desk agent, Cook, Food Preparation Supervisor, Beverage Service Supervisor, Steward Supervisor, Core Supervisory

  21. Training Customer training with Kymberlie Andrew in October 2010 HR Training with ABWU on Collective Agreement June 2010

  22. Human Resources From 2010 AHTA is offering scholarships to students to attend the ABHTI Three students are currently working towards an Associate Degree in Hospitality Management

  23. Human Resources In 2010 – 5 Recipients totally US$51.000 In 2011 – 6 Recipients totally US$31.700 Scholarships

  24. Human Resources • www.Antiguahoteljobs.com • Opportunity for employers to advertise job vacancies at no cost • Opportunity for General Public to learn of job vacancies in hotel industry

  25. Annual Tourism Awards Gala Sandals 2010 & 2011 In 2010 – 43 nominees from 13 members In 2011 – 60 nominees from 19 members

  26. TASTE of the Caribbean 2010 In September 2010 at TASTE in Puerto RicoAntigua came home with the titles Caribbean Chef of the Year and Caribbean Pastry Chef of the Year As well as a silver medal for the team

  27. Dollar – a – DayTourism Development Fund Introduced late 2010 – 5 properties participating Fund stands at EC$30.000 so far

  28. Tourism is Key Campaign Launched in Antigua during the visit of CHTA CEO Alec Sanguinetti in March 2011

  29. AHTA & the Environment Beach clean Up - International Coastal Clean Up Day - September 2010 Jute Shopping bags – Antigua Sailing Week Support for ABWREC & recycling.

  30. Communications Newsletter

  31. Safety and Security AHTA established Crime Stoppers Antigua in 2008

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