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Why AdEx Numbers are important

Why AdEx Numbers are important. Growing Online Revenue Share in ADEX. Scott Gillham 9 th October, 2013. Agenda. WHAT IS ADEX?. Competitive Intelligence Tool for Advertising Expenditure. How much are advertisers spending . Where are advertisers spending . When are advertisers spending .

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Why AdEx Numbers are important

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  1. Why AdEx Numbers are important Growing Online Revenue Share in ADEX Scott Gillham 9th October, 2013

  2. Agenda

  3. WHAT IS ADEX? Competitive Intelligence Tool for Advertising Expenditure How much are advertisers spending Where are advertisers spending When are advertisers spending

  4. Nielsen AdExCOVERAGE

  5. Nielsen GLOBAL ADVIEWS • Specialist team based in the Netherlands • Harmonisation of Multi-Country databases • Largest single view of global advertising trends and insights

  6. Q2 Pulse Report

  7. Global ad market grows 2.8% in 1H 2013 Advertising expenditure year-on-year Source: Nielsen Global AdView Pulse Q2 2013 Based on net figures estimated with Nielsen Global AdView weighting factors

  8. APAC & LATAM drive growth While North America’s foot is also back on the gas pedal Source: Nielsen Global AdView Pulse Q2 2013 Based on net figures estimated with Nielsen Global AdView weighting factors

  9. STRONG GRoWTH for ONLIne DISPLAY Advertising expenditure - percentage change year-on-year Source: Nielsen Global AdView Pulse Q2 2013 Based on net figures estimated with Nielsen Global AdView weighting factors

  10. FMCG show the 2nd highest % Growth Financial and Automotive advertising decreases globally SECTORS - % CHANGE YEAR TO DATE INDUSTRY & SERVICES companies increase advertising for first quarter by 7.2% Financial and Automotive advertising decreases globally Source: Nielsen Global AdView Pulse Q2 2013 Based on net figures estimated with Nielsen Global AdView weighting factors

  11. Working Together – Growing ONLINE Share in AdEx

  12. Share of global adspend by medium 2012-2015 (%) South Africa AdEx - Online share currently reported = 1% (2012) Source: ZenithOptimedia

  13. Internet Advertising by Type 2012-2015 (US$bn) Source: ZenithOptimedia

  14. ADEX - Cross-Platform Ad Spend Summary 2009 2012 2013 Online growth requires expansion of Media types

  15. Challenges when monitoring online ads Online is the most complex and dynamic of all media types measured by AdEx targeting video ads ad rotations ads in audio ads RTB innovative buying photo galleries ad formats models impressions ad Log files represent best solution for Online spend reporting

  16. Online LOG Process BASIC METHODOLOGY PUBLISHER LOGSSUPPLIED INDIVIDUAL PUBLISHER DETAIL SUPRESSED NIELSEN CODES DATA TO MATCH ADEX AGGREGATED ONLINE DATA IN RETURN VISIBILITY OF ONLINE GROWTH FOR BUYERS & ADVERTISERS Step 1 Step 2 Step 3 Step 4 Step 5

  17. Germany - Mobile Approach

  18. Germany - Mobile Approach Getting data from the source Co-operation with leading mobile media marketers/publishers Monthly updates on mobile campaigns at product level including ad spend Postlaunch Analyse

  19. Germany - Mobile Approach Getting data from the source MEUR 2013 96% YoY Postlaunch Analyse 9 out of top 10 automobile advertisers, 9 out of 10 telco advertisers and 10 out of 10 finance advertisers use mobile advertising in 2013

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