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Writer/ Speaker/ Media Creator

LANGUAGE How are words used to influence me?. AUDIENCE Who are they writing for?. Writer/ Speaker/ Media Creator. FORM What is the media form and media text type? What are its special features?. PURPOSE Why are they writing?. Audience – the central cog.

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Writer/ Speaker/ Media Creator

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  1. LANGUAGE How are words used to influence me? AUDIENCE Who are they writing for? Writer/ Speaker/ Media Creator FORM What is the media form and media text type? What are its special features? PURPOSE Why are they writing?

  2. Audience – the central cog • The intended ‘consumer’ of a media text shapes its form and purpose – • Age, • Gender • Education • Socio-economic status • Hobbies and interests

  3. Purpose or Aim • Inform • Explain • Describe • Advise • Persuade • Argue • Analyse • Review • Comment • Newspaper articles • Magazine articles • Leaflets • Brochure • Advertisements • Guidebooks • Websites

  4. Form and Language

  5. Language • Word type & effect • Emotive language • Technical words • Tone

  6. Content • Fact • Opinion • Bias • Anecdotes • Quotes • Explanations

  7. Structure & Organization • Sentence length & type • Paragraph length & structure • Order & sequence of information

  8. Direct lead: Loeu Ban, 35, was arrested for beating up monk abbot Chhin Phon, 23, in Ma'kak pagoda in Ma'kak village, Ma'kak commune, Serey Sophorn district, Banteay Meanchey province on Sunday. Man beats up monk for night chats(Sept. 20, 2008, The Phnom Phen Post) • Indirect lead: THEY are most easily found in nightclubs that cater to foreigners. After hours, they loiter in the shadows of Wat Botom and Wat Phnom, or idle away the evening in clusters along the river waiting for clients. Cambodian gigolo: male prostitution rises(Sept. 20, 2008, The Phnom Phen Post)

  9. Direct or Indirect? Marcella Hazan’s husband, Victor, who has written every word of English in her cookbooks, has created the ultimate translation: her memoir, written by him in her voice. For Better, for Worse, for Richer, for Pasta (Sept. 10, 2008, The New York Times)

  10. What Goes in the Lede? Journalists use the five “W’s and the H” – Who, What, Where, When, Why and How. Who – who is the story about? What – what is the story about? Where – where did the event you’re writing about occur? When – when did it occur? Why – why did this happen? How – how did this happen?

  11. Example: Let’s say you’re writing a story about a man who was injured when he fell off a ladder. Here are your five W’s and H: Who – the man What – he fell off a ladder while painting Where – at his house When – yesterday Why – the ladder was rickety How – the rickety ladder broke

  12. So your lede might go something like this: A man was injured yesterday when he fell off a rickety ladder that collapsed while he was painting his house.

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