Hippos and Hashtags: Social Media in Health Care. Dana Lewis | @danamlewis Interactive Marketing Specialist @Swedish. Swedish is a non-profit health system serving the greater Seattle, Washington, USA area. 5 hospitals. 15 primary care clinics. 2 separate emergency departments.
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Dana Lewis | @danamlewis
Interactive Marketing Specialist @Swedish
5 hospitals. 15 primary care clinics. 2 separate emergency departments
2002: diagnosed with diabetes2008: diagnosed with celiac disease2009: created #hcsm2010: joined Swedish2011: still using social media every day as a patient.
In the United States, 80% of people look for health information online
“Social media breaks down the barriers & brings people to the table to have the right conversations in health care.”- @danamlewis
(but not just hospitals)
Different communities, different messaging
Physicians, nurses, patients – all in one place