Citizen Awareness and Public Outreach September 2006

1. National Citizen Corps Citizen Awareness and Public Outreach September 2006

2. Community Awareness Now • Why do we care? • Where are we? • What are the barriers? • What is/could be working? • How will we know if it’s working? • What do we have to work with?

3. Why Prepare Citizens? 1 firefighter for every 280 people 1 million firefighters – 750,000 volunteer 1 sworn officer for every 385 people 436,000 sworn law enforcement personnel 291,000 sworn sheriff’s office personnel 1 EMT/paramedic for every 325 people 860,000 all levels of pre-hospital services: basic EMT, intermediate EMT, paramedic

4. Citizen Corps Preparedness Analysis • Tracking and Analysis of Preparedness Surveys • Preparedness Behavior Change Model • Individual behavior change model based on social marketing and behavior change theories • Household Surveys

5. Tracking and Analysis of Post-Katrina Surveys

6. Post-Katrina Preparedness Assessment The events of Hurricane Katrina have changed some perceptions about disasters • Less trust in government’s ability to respond effectively • Increased awareness about difficulties that those with disabilities face during widespread emergencies • Increased awareness about recommended steps to take for preparedness (precursor to taking action)

7. Post-Katrina Preparedness Assessment The events of Hurricane Katrina have not increased the level of citizen preparedness • Emergency kits are widely used as a benchmark • Disparity among survey findings, but bottom line fewer than 50% of respondents have assembled a disaster kit • CEG study did measure an increase in those who considered assembling disaster supply kit (24% to 31%) • Results mixed based on question wording, but fewer than 50% of households have a disaster plan

8. Post-Katrina Findings Individual factors • Poverty: The surveys confirm there is an income gap in the level of preparedness and in concerns re: preparedness (ORC Macro, 2005; NYU CCPR, 2005) • Race: Appears to have only a small impact on preparedness (ORC Macro, 2005) • Disabilities: Those with disabilities have a higher level of anxiety but are less likely to have made plans to evacuate (NOD, 2005) and are no more likely to have made an emergency kit (ORC Macro, 2005)

9. Post-Katrina Findings Individual factors (contd.) • Parental Status: Mothers are more concerned and plan slightly more than fathers (ORC Macro, 2005; CEG & ARC, 2005) • Age: Younger and older Americans feel more prepared for a terrorist attack (ORC Macro, 2005)

10. Post-Katrina Findings Many Barriers to Preparedness Action CEG/Red Cross Survey

11. Post-Katrina Findings Many Barriers to Preparedness Action ORC Macro, 2005 Survey

12. Post-Katrina Findings Many Barriers to Preparedness Action • Greatest barriers are perceived lack of importance and lack of time • 65% of public indicate they are not receiving preparedness info

13. Post-Katrina Findings Some Potential Motivations to Get Prepared • Proximity • People are more motivated to take action when a disaster takes place near them (CEG & ARC 2005; ORC Macro 2005) • Demographics • People with children under 18 y.o. in their homes are more likely to prepare communication plans (CEG & ARC 2005) • African Americans, woman, and people with disabilities or with household members who have disabilities are more concerned about household preparedness (ORC Macro 2005)

14. Post-Katrina Findings Some Potential Motivations to Get Prepared • Information • Urban residents are more motivated to prepare by marketing efforts like PSAs, government recommendations, and information from work or school (ORC Macro, 2005) • Older Americans seem to be more motivated to prepare by national threat advisories (ORC Macro, 2005)

15. Post-Katrina Findings What’s Working • Perception of an imminent threat is greatest motivator • Direct mail campaigns and brochures most effective way to provide info • Necessary to contact the public more than once

16. Post-Katrina Findings What’s Working • Preparedness info from experts is more credible than from officials • Campaigns must feature preparedness as important and easy to do

17. How Will We Know When We Get There? Pick your indicators… • Households with specific emergency supplies • Households that practice their plan • Residential care facilities that practice their plan • State and local EOPS that feature community preparedness • ??

18. Tools and Resources to Help Get There • Citizen Corps Councils • Citizen Corps Partners and Affiliates • Technical Resources • DHS Homeland Security Grant Program Funding

19. American Public Office of Grants and Training National Citizen Corps Council Citizen Preparedness ~ Training & Exercises ~ Volunteer Service Federal Partner Programs Affiliate Affiliate Programs Programs Are You Ready? Are You Ready? DHS DOJ/NSA DOJ/IACP DHS/G&T DHHS/OSG DHS/USFA NVFC/IAFF/IAFC State Citizen Corps Councils Tribal / Local Citizen Corps Councils American Public American Public Citizen Corps Council

20. Law Enforcement Fire Service Emergency Medical Emergency Management Intergovernmental National Citizen Corps Council Private Sector Volunteer Service Individuals with Disabilities State Citizen Corps Councils Tribal/Local Citizen Corps Councils Citizen Corps Councils

21. Citizen Corps Councils State Councils • Bring all disciplines together to focus on community preparedness • Develop, promote, integrate state community preparedness strategies and requirements • Fulfill Community Preparedness guidance/requirements in grant guidance and national documents • Promote state-wide projects/events • Serve as "consultants"/experts to advance preparedness

22. Citizen Corps Councils Regional and Local Councils • Bring emergency management and county leaders together to collaborate and integrate all resources into planning (e.g., EOP) • Embrace, promote, localize state strategies, policies, plans • Build on community strengths to develop action plans to involve the whole community, including special needs groups

23. Citizen Corps Councils Regional and Local Councils (contd.) • Focus on public education, training, and volunteer opportunities for community and family safety • Promote Citizen Corps programs • Provide opportunities for special skills and interests • Organize special projects/community events • Capture smart practices and report accomplishments

24. Citizen Corps Partner Programs Volunteers in Police Service (VIPS) works to enhance the capacity of state and local law enforcement to utilize volunteers Neighborhood Watch/USAonWatch incorporates terrorism awareness education into its existing crime prevention mission The Community Emergency Response Team (CERT) program educates and trains citizens in basic disaster response skills The Medical Reserve Corps (MRC) Program helps medical, public health, and other volunteers offer their expertise Fire Corps promotes the use of citizen advocates to provide support to fire and rescue departments

25. Citizen Corps Affiliates

26. Technological Hazards Citizen Corps Local Implementation Increased collaboration between citizens and all emergency responder disciplines P R E P A R E D C I T I Z E N S • Neighborhoods / • HOAs • Schools/Univ • Places of worship • Critical Infrastr • Private Sector • Public Sector • Military Bases • Recreation • Shopping Malls • Hospitality • Transportation • Terrorism S P E C I A L N E E D S • Collaboration & Planning • Public Ed & • Outreach / • Alerts-Warnings • Training and • Exercises • Volunteer • Opportunities • Crime • Medical Emergencies • Public Health x x = + • Natural Hazards + • Household Emergencies (Year round and in crisis) • All Hazards

27. What is Ready? • A national public service campaign produced by DHS and The Advertising Council • Educates Americans to prepare for and respond to emergencies, including natural disasters and potential terrorist attacks • Goal is to get the public involved and ultimately increase our nation’s level of preparedness

28. What is Ready? Campaign includes four components: • Ready America • Ready Business • Ready Kids • Listo America www.Ready.gov

29. Citizen Corps and LLIS.gov • Work to increase community preparedness by identifying and promoting good stories and lessons learned • Provides first responders, government, and non-governmental homeland security professionals with practical information that can help them work together more effectively

30. Citizen Corps and LLIS.gov • Good Stories showcase innovative and exemplary programs, e.g., • The Detroit, MI Citizen Corps’ Special Event Program • Harris County, TX Citizen Corps’ Response to Hurricane Katrina • Lessons Learned identify and share lessons learned from the actual experience of Citizen Corps across the country • Volunteer Management: Creating a Directory of Potential Volunteers • Volunteer Management: Specifying Needs in Volunteer Requests

31. DHS Homeland Security Grant Program • States’ decision to include community preparedness in the state EOP, state Homeland Security strategy? • Universal eligibility of community preparedness for HSGP funding • FY 2007 funding is uncertain ($20M proposal currently in conference)

32. Citizen Corps HQ Update 2006 Strategic Goals • Awareness:Elevate the visibility of Citizen Corps and its mission • Partnerships: Build and enhance relationships with Citizen Corps Affiliates, Partners, public and non-governmental entities • Evaluation: Elevate and measure the effectiveness of the program • Tools: Expand and support the operations of the Citizen Corps Councils at all levels • Integration: Integrate the Citizen Corps mission throughout DHS

33. Citizen Corps Mission To foster, grow and sustain a nationwide movement to engage community leaders and the American public to be prepared and resilient in the face of all-hazard emergency and disasters

34. Accomplishing the 2006 Goals • Integrating Citizen Corps mission into national documents, policies, and operational planning • National Plan Review • NIMS Resource-Typing • Elevate the visibility of Citizen Corps

35. Hurricane Katrina Impact on Policy Federal policy changes: • Renewed emphasis on citizen preparedness, evacuation/shelter, interoperability, planning and exercises • New emphasis on stronger collaboration between government and non-governmental entities (through Citizen Corps Councils) • Clarification of surge roles and responsibilities

36. Hurricane Katrina Impact on Policy Community Preparedness Questions in NPR: • Citizen preparedness and participation • Citizen alerts and warnings • Evacuation and in-place protection • Surge capacity • Special needs

37. Homeland Security Presidential Directive 8 The National Preparedness Goal The National Priorities Capabilities-Based Planning Capabilities Assessment

38. Accomplishing the 2006 Goals • Expand and support the operations of the Citizen Corps Councils at all levels • Update the Citizen Corps website • New Citizen Corps Strategic Planning Course • New outreach material

39. Accomplishing the 2006 Goals • Elevate and measure the effectiveness of the program • Evaluation tool to assess “Return on Investment” of Citizen Corps efforts • Annual household survey on preparedness and participation • Analysis of how general preparedness and other Citizen Corps goals are represented in the media

40. Accomplishing the 2006 Goals Build and enhance relationships with Citizen Corps Affiliates, Partners, public and non-governmental entities • New Affiliates, e.g. USCG • National Preparedness Month and focus on preparedness for families of all types

41. www.citizencorps.gov Contact us at: citizencorps@dhs.gov

42. National CERT Program Initiatives for next 12 - 24 months: • HSGP grant guidance on CERT Program • CERT website • Basic CERT curriculum and course materials • Standard CERT Train-the-Trainer Course • “Introduction to CERT” Course (IS 317) • Standard annexes to CERT Instructor Guide • Supplemental training modules and materials

44. HSGP Grant Guidance Clarify: • Equipment purchases not eligible • Equipment uses not allowable • Eligible training activities • Other specifics requested by state and local governments

45. National CERT Website Overhaul and refurbish, e.g., • New CERT Program registry • Function to collect data on emergency and non-emergency activation of Teams • “CERT News You Can Use” feature • Etc.

46. Basic CERT Curriculum Update basic course content and course materials: • Skill sets will not change • Participant Manual reformatted for easier reproduction • Version of PM for use by those with low vision • Major overhaul of PowerPoint files • New training videos

48. CERT Train-the-Trainer Course Develop standard curriculum and course materials for States and regions conducting Train-the-Trainer Course • Assure T-T-T Course addresses training skills, working with adult learners, etc. • Assure T-T-T Course includes modeling of best presentation skills, e.g., hands-on practice • Develop recommended prerequisites for T-T-T participants

49. “Introduction to CERT” Course Revise on-line “Introduction to CERT” (IS 317) • Update content as needed • Clarify relationship of on-line course to actual CERT training • Enhance web-based formatting • Assure ability to use material off-line