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16111070 Shoko Takebe . MUJI. Simplicity, Minimum, Neutral. Reasonable inexpensive . ① Choice of materials ② Inspect manufacturing process ③ Simplify w rapping. History. 1980 Established as PB of SEIYU( 西友 ) 1989 Independent and Rapid growth

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16111070Shoko Takebe

MUJI



Reasonable inexpensive
Reasonable inexpensive

①Choice of materials

②Inspect manufacturing process

③Simplify wrapping


History
History

1980Established as PB of SEIYU(西友)

1989Independentand Rapid growth

  • The 1st foreign brunch in London

  • Suffered a setback

  • Tadamitsu Matsui assumed the president


Tadamitsu matsui the president of muji
Tadamitsu Matsui (The president of MUJI)

  • Born in Shizuoka in 1949

  • Working in SEIYU, enter MUJI

    in 1992 and work at personnel

    department

  • Promoted the president


Tadamitsu matsui the president of muji1
Tadamitsu Matsui (The president of MUJI)

  • The defeat reasons

    • Deviation from “Reasonable inexpensive”

    • A lot of dead stock, A lack of manufacturing

  • Resolution

    • Restructuringshops

    • Saving expense by directing dealing & dead stock inspection

    • Putting cost on highly competitive manufactures

    • Collaboration with famous designers


Revival
Revival

  • Revive its interest only after 5 year

  • In 2007, 162bilion yen sales & profit 18.6 million yen

  • Products won

    many design award


Designers
Designers

  • Ikko Tanaka

    (1930-2001)

    • Graphical designer

    • Art director

  • Naoto Fukazawa

    (1956-)

    • Product designer


Expand oversees
Expand oversees

23 countries & 212 brunches