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16111070 Shoko Takebe . MUJI. Simplicity, Minimum, Neutral. Reasonable inexpensive . ① Choice of materials ② Inspect manufacturing process ③ Simplify w rapping. History. 1980 Established as PB of SEIYU( 西友 ) 1989 Independent and Rapid growth

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Presentation Transcript
reasonable inexpensive
Reasonable inexpensive

①Choice of materials

②Inspect manufacturing process

③Simplify wrapping

history
History

1980Established as PB of SEIYU(西友)

1989Independentand Rapid growth

  • The 1st foreign brunch in London
  • Suffered a setback
  • Tadamitsu Matsui assumed the president
tadamitsu matsui the president of muji
Tadamitsu Matsui (The president of MUJI)
  • Born in Shizuoka in 1949
  • Working in SEIYU, enter MUJI

in 1992 and work at personnel

department

  • Promoted the president
tadamitsu matsui the president of muji1
Tadamitsu Matsui (The president of MUJI)
  • The defeat reasons
    • Deviation from “Reasonable inexpensive”
    • A lot of dead stock, A lack of manufacturing
  • Resolution
    • Restructuringshops
    • Saving expense by directing dealing & dead stock inspection
    • Putting cost on highly competitive manufactures
    • Collaboration with famous designers
revival
Revival
  • Revive its interest only after 5 year
  • In 2007, 162bilion yen sales & profit 18.6 million yen
  • Products won

many design award

designers
Designers
  • Ikko Tanaka

(1930-2001)

    • Graphical designer
    • Art director
  • Naoto Fukazawa

(1956-)

    • Product designer
expand oversees
Expand oversees

23 countries & 212 brunches