Designing for a better tomorrow the kodak powerflash
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Designing for a Better Tomorrow The KODAK Powerflash. Engineering Design 100 Section 2: Team 7 David Smith Jeegar Shah Bryan Shearer Jeff Irwin. Overview of Kodak Powerflash Definition of the Problem E-Waste Overview Survey Results Design Matrix/Approach Final Product

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Designing for a Better Tomorrow The KODAK Powerflash

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Designing for a better tomorrow the kodak powerflash

Designing for a Better TomorrowThe KODAK Powerflash

Engineering Design 100

Section 2: Team 7

David Smith

Jeegar Shah

Bryan Shearer

Jeff Irwin


Table of contents

  • Overview of Kodak Powerflash

  • Definition of the Problem

  • E-Waste Overview

  • Survey Results

  • Design Matrix/Approach

  • Final Product

  • Summary and Conclusions

Table of Contents


What seems to be the problem

  • We recognize the need to increase market share and productivity of disposable cameras

  • Problems with current design

    • Demand for disposable cameras is decreasing

    • Doesn’t appeal to developing countries

    • Wasted energy with the leftover battery

    • Production isn’t environmentally friendly

      • E-waste

What seems to be the problem?


The kodak powerflash

  • 27 Exposure Disposable Camera

  • Flash Capability

  • AA Battery Used

  • Current Cost: $5.99

The Kodak Powerflash


But what is e waste

  • Electronic waste from obsolete technology

  • Cell phones, Computers, TVs, etc.

  • Contains toxic substances

    • lead, cadmium, beryllium, mercury

But What is E-waste?


What does the customer want

  • Current Customer: Occasional traveler, people without sufficient income

  • Potential Customer: Citizens of developing nations

  • After basic survey, we collected the following data:

  • NOTE: When asked if he/she would purchase the camera without the flash but significant price drop, many answered YES

Most Important Quality: Cost

Least Important Quality: E-Waste

Other Important Qualities: Flash/Environmentally Friendly

What does the Customer Want?


Relating to the customers wants

Ideas: 1. Removing Flash

2. Thinning Plastic

3. Polaroid Approach

4. Use of Bio-Plastic

5. Less Powerful Battery

Relating to the Customers’ Wants


Putting concepts together

  • Combining several approaches

    • Removing the flash (Eliminates circuit board and battery)

    • Biodegradable plastic

    • Thinning the plastic

  • Reduces E-Waste

  • Cuts cost

    • Current KODAK Powerflash: $5.99

    • Proposed KODAK Ecopic: $1.99

  • Creates a more sustainable product

Putting Concepts Together

Ecopic


Kodak powerflash vs ecopic

Kodak Powerflash:

Kodak Ecopic:

Kodak Powerflash vs. Ecopic


Summary and conclusions

  • Our proposed design

    • Will increase appeal in developing countries

      • Cheaper and more accessible

    • Be more environmentally friendly

      • Possible use of Mirelbioplastics

    • Reduce E-waste significantly

      • No Circuitry or Battery

    • Maximizes profit for Kodak

      • Broadening customer base

Billy Mays Here!

You can’t afford NOT to buy “The Ecopic”!

Summary and Conclusions


References

  • http://www.mirelplastics.com/

  • http://www.calrecycle.ca.gov/electronics/WhatisEWaste/

  • http://www.kodak.com/eknec/PageQuerier.jhtml?pq-path=2/6868&pq-locale=en_US&_requestid=37689

References


Any questions

ANY QUESTIONS?


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