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Overalls, Would You Wear Em?. By: Whitney Kane. Target Market . Customer Profile . “Where Fashion and Community meet”-The Fashion Spot. Age. 0-1 Infant
1-4 Toddler
5-12 Preteen
13-19 Teen
20-25 Young adult
26-45 Adult
45+ Active Adult. Prediction: Females. Careers.

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Customer profile
Customer Profile

“Where Fashion and Community meet”-The Fashion Spot


Age

0-1 Infant
1-4 Toddler
5-12 Preteen
13-19 Teen
20-25 Young adult
26-45 Adult
45+ Active Adult



Careers
Careers

Everyday Office Classy Fashionable job





Fashion leaders
Fashion Leaders

Early Adapters

Rise

Introduction

Fashion Leaders


Fashion cycle
Fashion Cycle

Late + Early Majority

Peak

(culmination)

Early Adapters

Decline

Rise

Laggards

Introduction

Fashion Leaders

Regression


Trickle up theory
Trickle Up Theory

  • Begins at street fashion

Levis

Dolce Gabbana


The Movement Of Fashion

Staple

Fashion

Increasing Consumer Acceptance

Fad

Increasing Time





Characteristics
characteristics

  • Suggest denim, twill, corduroy, poplin, gabardine, chino, cotton, cotton types or linen

  • Carry on:

    • Side pockets,

    • Bib pocket

    • Shoulder straps with buckles

    • Side openings with button closures

    • Back pockets

    • Fly zipper



References
References

  • http://stylebytes.net/2006/02/09/are-the-overalls-back/

  • http://www.refinery29.com/should-we-send-over.php

  • http://www.thelifefiles.com/2009/09/18/ralph-lauren-says-overalls-are-back/

  • http://www.teenvogue.com/style/blogs/fashion/2010/05/spring-must-have-overalls.html


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