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Overalls, Would You Wear Em?. By: Whitney Kane. Target Market . Customer Profile . “Where Fashion and Community meet”-The Fashion Spot. Age. 0-1 Infant
1-4 Toddler
5-12 Preteen
13-19 Teen
20-25 Young adult
26-45 Adult
45+ Active Adult. Prediction: Females. Careers.

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Presentation Transcript
customer profile
Customer Profile

“Where Fashion and Community meet”-The Fashion Spot

slide4
Age

0-1 Infant
1-4 Toddler
5-12 Preteen
13-19 Teen
20-25 Young adult
26-45 Adult
45+ Active Adult

careers
Careers

Everyday Office Classy Fashionable job

fashion leaders
Fashion Leaders

Early Adapters

Rise

Introduction

Fashion Leaders

fashion cycle
Fashion Cycle

Late + Early Majority

Peak

(culmination)

Early Adapters

Decline

Rise

Laggards

Introduction

Fashion Leaders

Regression

trickle up theory
Trickle Up Theory
  • Begins at street fashion

Levis

Dolce Gabbana

slide13

The Movement Of Fashion

Staple

Fashion

Increasing Consumer Acceptance

Fad

Increasing Time

characteristics
characteristics
  • Suggest denim, twill, corduroy, poplin, gabardine, chino, cotton, cotton types or linen
  • Carry on:
    • Side pockets,
    • Bib pocket
    • Shoulder straps with buckles
    • Side openings with button closures
    • Back pockets
    • Fly zipper
references
References
  • http://stylebytes.net/2006/02/09/are-the-overalls-back/
  • http://www.refinery29.com/should-we-send-over.php
  • http://www.thelifefiles.com/2009/09/18/ralph-lauren-says-overalls-are-back/
  • http://www.teenvogue.com/style/blogs/fashion/2010/05/spring-must-have-overalls.html
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