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MIDSEASON 2009 Broadcast Television Update. and Bill Brioux. The Reality of 2008-09. Last Season’s Writers Strike Took its Toll -Fewer Original Scripted Series -More Non-Scripted Programming -Lost Momentum for Freshman Product

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MIDSEASON 2009 Broadcast Television Update

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MIDSEASON 2009BroadcastTelevision Update

and Bill Brioux


The Reality of 2008-09

Last Season’s Writers Strike Took its Toll

-Fewer Original Scripted Series

-More Non-Scripted Programming

-Lost Momentum for Freshman Product

-Proven Favorites Lost Steam

No One Benefited


Only 8 of the 21 New Series From Last Fall Will Air This Spring

Eleventh Hour (CBS)

Fringe (Fox)

Gary Unmarried (CBS)

Hole in the Wall (Fox)

Life on Mars (ABC)

The Mentalist (CBS)

90210 (CW)

Privileged (CW)

And Only One Show is a Bona Fide Hit


Originality With a Familiar Twist is the Formula for Success


The Casualties

America’s Toughest Jobs (NBC)

Crusoe (NBC)

Do Not Disturb (Fox)

Easy Money (CW)

The Ex List (CBS)

In Harm’s Way (CW)

Kath & Kim (NBC)

Knight Rider (NBC)

My Own Worst Enemy (NBC)

Opportunity Knocks (ABC)

Sylista (CW)

Valentine (CW)

Worst Week (CBS)

And the Results…


Before

Five Network Totals

Season to-Date

Total Viewers:39.22 million (- 7)

Adults 18-49:12.8 rating/34 share (-10)

Adults 25-54:15.2 rating/36 share (- 7)

Adults 18-34:10.7 rating/32 share (-11)

Source: Nielsen Media Research data, 9/22/08-1/11/09 (Live + 7 Day) vs. 9/24/07-1/13/08 (Live + 7 Day)


Before

Total Viewers

CBS:11.57 (no change)

ABC:9.22 (- 9)

Fox:8.26 (- 5)

NBC: 8.06 (-10)

CW: 2.11 (-23)

Source: Nielsen Media Research data, 9/22/08-1/11/09 (Live + 7 Day) vs. 9/24/07-1/13/08 (Live + 7 Day)


Before

Adults 18-49Adults 25-54Adults 18-34

CBS: 3.1/ 8 (- 6)

Fox: 3.0/ 8 (- 6)

ABC: 2.9/ 8 (-12)

NBC: 2.9/ 8 (-12)

CW: 0.9/ 2 (-18)

CBS:4.1/10 (- 2)

ABC:3.5/ 8 (-10)

Fox:3.4/ 8 (- 3)

NBC:3.3/ 8 (-11)

CW:0.9/ 2 (-18)

Fox:2.7/ 8 (-10)

NBC:2.5/ 8 (-11)

ABC:2.3/ 7 (-15)

CBS:2.1/ 6 (- 9)

CW:1.1/ 3 (- 8)

Source: Nielsen Media Research data, 9/22/08-1/11/09 (Live + 7 Day) vs. 9/24/07-1/13/08 (Live + 7 Day)


Before

Top 20 Rated Programs

Total Viewers

Dancing With the Stars (ABC): 19.77 million

CSI (CBS): 19.75

NCIS (CBS): 18.49

Dancing With the Stars Results (ABC): 17.95

The Mentalist (CBS): 17.65

Desperate Housewives (ABC): 16.98

Criminal Minds (CBS): 16.63

Sunday Night Football (NBC): 16.27

Grey’s Anatomy (ABC): 16.06

60 Minutes (CBS): 15.51

Two and a Half Men (CBS): 14.87

CSI: NY (CBS): 14.71

CSI: Miami (CBS): 14.10

Survivor: Gabon (CBS): 13.81

Without a Trace (CBS): 12.70

24 (Fox): 12.61

House (Fox): 12.23

Cold Case (CBS): 12.21

America’s Got Talent – Wednesday (NBC): 12.19

The Biggest Loser (NBC): 11.92

Source: Nielsen Media Research data, 9/22/08-1/11/09 (Live + 7 Day) vs. 9/24/07-1/13/08 (Live + 7 Day)

Bold = New


Before

Top 20 Rated Programs

Adults 18-49

Desperate Housewives (ABC): 6.4 rating/14 share

Grey’s Anatomy (ABC): 6.3/15

Sunday Night Football (NBC): 6.2/15

CSI (CBS): 5.6/13

House (Fox): 5.0/13

Two and a Half Men (CBS): 5.0/12

The Office (NBC): 4.9/12

Heroes (NBC): 4.9/11

Survivor: Gabon (CBS): 4.6/12

Dancing With the Stars (ABC): 4.6/11

The OT (Fox): 4.5/13

The Biggest Loser (NBC): 4.5/11

Criminal Minds (CBS): 4.5/11

Dancing With the Stars Results (ABC): 4.3/10

24 (Fox): 4.3/10

CSI: NY (CBS): 4.1/11

CSI: Miami (CBS): 4.1/10

The Mentalist (CBS): 4.1/10

Brothers & Sisters (ABC): 4.0/10

Family Guy (Fox): 4.0/ 9

How I Met Your Mother (CBS): 4.0/ 9

Source: Nielsen Media Research data, 9/22/08-1/11/09 (Live + 7 Day) vs. 9/24/07-1/13/08 (Live + 7 Day)

Bold = New


Will the Networks Pick Up Steam in Midseason?


14 New Series Slated to-Date in

First Quarter 2009

Castle (ABC)

Chopping Block (NBC)

Cupid (ABC)

Dollhouse (Fox)

Game Show in My Head (CBS)

Howie Do It (NBC)

Homeland Security USA (ABC)

Kings (NBC)

Lie to Me (Fox)

Momma’s Boys (NBC)

Secret Millionaire (Fox)

Superstars of Dance (NBC)

13: Fear is Real (CW)

True Beauty (ABC)


Plus 15 Established Series

According to Jim (ABC)

American Idol (Fox)

The Bachelor (ABC)

Celebrity Apprentice (NBC)

Flashpoint (CBS)

Friday Night Lights (NBC)

Hell’s Kitchen (Fox)

Law & Order (NBC)

Lost (ABC)

Medium (NBC)

Primetime: What Would You Do? (ABC)

Reaper (CW)

Rules of Engagement (CBS)

Scrubs (NBC)

24 (Fox)

…And


At Least 13 New Series in Second Quarter 2009 and Beyond

Better Off Ted (ABC)

Courtroom K (Fox)

Glee (Fox)

The Goode Family (ABC)

Harper’s Island (CBS)

In the Motherhood (ABC)

The Listener (NBC)

Merlin (NBC)

The Osbournes: Loud and Dangerous (Fox)

The Philanthropist (NBC)

Sit Down, Shut Up (Fox)

Southland (NBC)

The Unusuals (ABC)


  • New Program

  • New Time Period


Jay Leno 2009-10

Monday-Friday 10 p.m.

Audience will fluctuate by night and based on guests.

Local news could use stronger lead-in support.

But the network is expected to skew older because of fivehours of Leno.

Conan O’Brien could, meanwhile, lose steam one hour earlier in late night.

Good Idea or Bad Idea?


  • New Program

MONDAY

  • New Time Period


TUESDAY


WEDNESDAY


THURSDAY


FRIDAY


SATURDAY


SUNDAY


Midseason In Total

26

New Series

16

Returning


Homeland Security USATrue Beauty

NON-SCRIPTED

SITCOMS

DRAMAS

Better Off Ted

The Goode Family

In the Motherhood

CastleCupidThe Unusuals

According to Jim

The Bachelor

Here Come the Newlyweds

Lost

Scrubs (from NBC)

Primetime: What Would You Do?

RETURNING


DRAMAS

NON-SCRIPTED

RETURNING

Harper’s Island

Flashpoint

Rules of Engagement

Game Show in My Head


DRAMAS

SITCOMS

NON-SCRIPTED

Amy Poehler Project

Kings

The Listener

Merlin

The Philanthropist

Southland

Chopping Block

Howie Do It

Superstars of Dance

RETURNING

Celebrity Apprentice

Friday Night Lights

Law & Order

Medium


DRAMAS

SITCOMS

NON-SCRIPTED

The Osbournes: Loud and Dangerous

Secret Millionaire

Sit Down, Shut Up

Courtroom K

Dollhouse

Glee

Lie to Me

RETURNING

American Idol

Hell’s Kitchen

24


SITCOMS

NON-SCRIPTED

RETURNING

Reaper

In Summary…


Is there a new breakout hit on the horizon?

Can the broadcast networks stop the bleeding?

Will too much crime solving on CBS take its toll?

Can American Idol last much longer on Fox?

Will ABC’s scripted hits stop losing steam?

Is five upcoming nights on NBC with Jay Leno too much?

Can the CW remain in existence?

STAY TUNED!!!


MIDSEASON 2009BroadcastTelevision Update

and Bill Brioux


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