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Our Mission. Through the University of Wisconsin-Extension, all Wisconsin people can access university resources and engage in lifelong learning, wherever they live and work. Cooperative Extension Western District. Rural population 7 CNRED educators Challenge: traditional image of Extension

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Our mission

Our Mission

Through the University of Wisconsin-Extension, all Wisconsin people can access university resources and engage in lifelong learning, wherever they live and work.


Cooperative extension western district

Cooperative Extension Western District

  • Rural population

  • 7 CNRED educators

    • Challenge: traditional image of Extension

    • Opportunity: increase visibility and build relevance

    • Opportunity: build CNRED resources through staff education of program area.


Cooperative extension western district1

Cooperative Extension Western District

  • Four 4-year universities…more than any other district

  • One two-year college

    • Challenge: distance from some counties to universities

    • Opportunity: building connections


Cooperative extension western district2

Cooperative Extension Western District

  • Commuter population

    • Challenge: residents leaving county

    • Opportunity: creating 24/7 access to education through technology


Cooperative extension western district3

Cooperative Extension Western District

  • County government

    • Challenge: diminishing authority of EEC

    • Challenge: diminishing resources

    • Opportunity: indispensable resource to county government

    • Opportunity: promoting entrepreneurial spirit


Anticipated vacancy

Anticipated vacancy

  • District Director/Dept Head/EEC chairperson discussion to anticipate potential challenges

  • Strategize with departing educator

    • Increased visibility

    • Create an urgency

  • Review of accomplishments


Leadership values

Leadership Values

  • Top values in 2000 survey of CE employees

    • Honesty

    • Competence

    • Fair-minded

    • Broad-minded

    • Dependable

    • Supportive

    • Forward-looking


Assumptions

Assumptions

  • District Director is relatively new; developing relationships with county partners

  • EEC members generally supportive of continuation of the position at its current percentage

  • Primary resistance is coming from county executive committee

  • UW-Extension has a good reputation with the county partner, but there is room for improvement

  • Limited interest in surrounding counties for regionalizing or sharing the vacant position. No other vacancies currently exist in surrounding counties.


Partners

Partners

  • County Extension Office Staff

    • Consider the bigger picture

  • Extension Committee

  • Cooperative Extension Resources

    • Program area

    • Marketing and communications

    • Lessons learned from other counties

  • Clientele & CPAG


Difficult conversations

Difficult Conversations

  • 3 purposes

    • Learn their story

    • Express your views and feelings

    • Problem solve together


Learn their story

“Learn Their Story”

  • Staff meeting to develop plan for gathering other perspectives:

    • Those proposing position cut

    • EEC members

    • County Administrator

    • County Board Chairperson

    • Other board members/committees

    • Clientele: visioning session

    • CPAG; other community partners

    • People external to Extension

    • Others?

  • Plan for conversations

    • Goal: to seek understanding…not agreement

    • Skillful questions that lead to understanding of root issues


Express our views feelings

“Express Our Views & Feelings”

  • Staff meeting to develop message points

  • What do we want key decision-makers to learn? Develop message points based on “their story”.

    • What specific examples illustrate each message?

      • Program impacts

      • Resources leveraged

      • Data from visioning session

      • Examples of work from educators in surrounding counties


Express our views feelings targeted communication plan

“Express Our Views & Feelings”: Targeted Communication Plan


Targeted communication

Targeted Communication

  • Communicating Value Campaign Step 1:

    Developing Message Points

  • Communicating Value Campaign Step 2:

    Who Needs to Hear Our Message?

  • Communicating Value Campaign Step 3:

    Action Plan

    Resource: http://cpag.uwex.edu/how/cpagmeetingactivities.cfm

    Based on concepts taught by Pamela Seelman, Public Information Specialist


Problem solve together

“Problem Solve Together”

  • What can both partners bring? Abundance vs. scarcity.

    • Pros/cons of regionalization/sharing/cutting

    • County priorities and how Extension programming is responding

    • County strategic plan: Education to advance strategies in plan

    • What do citizens say they want from government; link to education

    • Fiscal challenges: leveraging

    • County as a client of Extension…not only a funding source


Outcomes

Outcomes

  • Increased knowledge of Extension resources

  • Strengthened relationship with county partner

  • Identification of local needs for new educator to address

  • Unified staff team

  • Filling of vacancy at current level


Resources

Resources

  • Applied Population Lab; UW-Madison/UW-Extension

  • “What Cooperative Extension People Value in Their Managerial Leaders”; study conducted by Buck Joseph, Ed.D. and Ramon J. Aldag, Ph.D. 2000. http://www.uwex.edu/ces/depthead/valueinleaders.html

  • “Connecting the Concepts: A Brief Review of our RBC Journey since September 2004.” Based on presentations by Arlen Leholm and Keith Ayres. http://www.uwex.edu/ces/admin/responsibility/documents

  • “Difficult Conversations. How to Discuss What Matters Most” Douglas Stone, Bruce Patton, Sheila Heen of the Harvard Negotiation Project. Penguin Books. 1999

  • “Developing a Communicating Value Campaign with Your CPAG” http://cpag.uwex.edu/how/cpagmeetingactivities.cfm


Our mission1

Our Mission

Through the University of Wisconsin-Extension, all Wisconsin people can access university resources and engage in lifelong learning, wherever they live and work.


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