This type of feature tends to work better for businesses in busy locations. For example, such mobile apps London are very lucrative.
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1.If your customers order online, then a mobile app might well be suitable.
2.If Your Customers Are Local, You Can Choose to Ping Them Special Messages When They’re Nearby.
Mobile apps have this feature known as Geo-fencing. When the smartphone is within a certain distance of your shop, you can have it receive a message. Around your business, you set what they call a “Geo-Fence”. This is the area around the shop in which if a potential customer arrives, their phone will receive any messages you’ve set people to receive within that Geo-fence.
For example, if you are offering 2 cappuccinos for the price of 1 today, you tell your app to notify anyone that comes within the geo-fence about this offer. There smartphone, because they have installed the app, is automatically sent the update. They might be able to avoid it by disabling location-based settings, but most don’t worry about that. Furthermore, if they’re annoyed that they receive too many notifications from you, they will delete it.
This type of feature tends to work better for businesses in busy locations. For example, such mobile apps London are very lucrative. However, you do need to be careful not to bombard their phones, because it’s highly likely that there are other businesses doing exactly the same nearby. People get annoyed if their phones are constantly spammed.
3.If Your Gain Repeat Custom, It’s a Great Channel for Direct Marketing
If you are the type of business that needs the same people to return again and again, then a mobile app can be a fantastic way of doing it. You can do so many different things with it.
For instance, you can tell your customers about any special offers or things you think they might be interested in. You can allow your customers to use the phone to collect loyalty points for your business. There are many ways that you can reach them, and you can reach them directly, because their app is on their phone and they will see your notifications. Remember what we said about spam, though.
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